Marketing plans lay out the most effective path to success for your particular brand.
Uncovering and defining your brand's unique and sustainable business advantage is mission critical because the marketing plan should leverage that advantage in a manner that the competition can't easily follow or copy, and also turn the operational advantage into a compelling selling proposition.
The marketing plan is written in the context of your brand’s vision, values, brand standards, project timeline and budget.
Marketing research describes where you are and what you're up against.
Online research (surveys, polls) and offline research (interviews, focus groups) are used to understand and define your current position on the business terrain in which you compete. This includes data about your company, your customers, the competition, product and service options, market fragmentation and more.
Marketing strategies describe how the job will get done.
At 6P Marketing, our strategies include:
Read more about our six Ps of marketing.