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Winnipeg Website Deisgn for Better Leads

Get found faster, more often and by more prospects. Our website designers are happy to build you a beautiful, functional, lead-generating website complete with search engine optimization.

Winnipeg Website Design for Better Leads

Marketing Plans Built to Succeed

We design short, practical business plans for small businesses to help them achieve their goals. Our team of marketing experts can also aid you via marketing research and customized marketing strategies.

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Winnipeg Brand Design and Brand Positioning

We refresh existing brands, create new ones and position them for greater business success. Our brand strategists and graphic designers will ensure that your brand is in tune with your customers.

Winnipeg Brand Design and Brand Positioning

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2019 Project Spotlight

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Brand Identity, Website and Soft Launch

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Brand Identity, Website and Soft Launch

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Economic Development Winnipeg Meetings and Convention Campaign

Economic Development Winnipeg Meetings and Convention Campaign Preview

Legacy Originals Brochure

Legacy Originals Brochure Preview

Nelson River Website


New Website
Protegra recently reconfigured its business model and needed a website to present this new positioning. With an important conference happening in 4 weeks time, they turned to the 6P team to develop a mobile friendly website that they could self-administer and that supported their new sales efforts.


Duxton Windows & Doors

DUXTON Windows & Doors asked us to create a new website that is more appealing and user-friendly to architects and that elevates the overall stature of the brand. With deep content, it was also a goal for current customers and potential customers to be able to use the website as a specifying resource.


Keener Jerseys

Brand and Website
6P Marketing was tasked to develop a brand position and identity for Keener Jerseys. The objective; a balance between professionalism, sportiness, and friendliness. The website design needed to reflect these same. values and make it very easy for prospects to design and order their custom made sports jerseys online.


The Access Store

Website and Rebranding
The Access Store’s mission is to help to improve the lifestyle of people living with disabilities in our communities. The goal of the website and re-branding was to bring a human and inspirational dynamic to this brand which is focused on providing expertise on accessibility and the products that improve accessibility and mobility.


The Canadian Conference of Mennonite Brethren Churches

The Canadian Conference of Mennonite Brethren Churches (CCMBC) is a national organization that serves as a resource to 250 Mennonite Brethren churches across Canada. The goal of the video project was to create a 3 to 4-min video that answers the question, “what does CCMBC do?” and how does it benefits the churches it serves.


The Canadian Conference of Mennonite Brethren Churches

Conference Theme
The Canadian Conference of Mennonite Brethren Churches (CCMBC) held their bi-annual conference in Vancouver and needed a creative theme to establish the look, feel and messaging for all components of the promotional campaign. The goal was to create awareness, stimulate interest, and entice church leaders to register and attend the event.

CCMBC The Gathering Conference

Milnco Insurance

Brand Refinement / New Website (Dec 24)
In Q3 of 2014, Milnco went through an organizational change and needed a website that would support their new direction. They asked 6P Marketing to help them define their new brand direction and build them a website that supports their sales and new brand positioning. On Christmas eve of 2014, the Milnco team got their wish: a brand new website.


Inner City Youth Alive

Fundraising Gala Event
Inner City Youth Alive came to us because they needed help with their gala theme design. Their annual Gala is designed to engage donors and maximize their fundraising efforts. In 2014, for the third year in a row, ICYA managed to break their previous year's record and raised over $200k in one evening.


Technology Councils of North America (TECNA)

The Technology Councils of North America (TECNA) Asked 6P to refresh their brand. We developed a new logo and brand standards for print, web and social media.


ICTAM: Information Communications Technology Association of Manitoba

New Website
ICTAM was looking for a company to develop a website that was professionally designed and that was easy to self-manage such that it supported them in their ongoing communication efforts. 6P Marketing was selected and successfully delivered a website that exceeded their needs.


Rural Municipality of Ritchot

Throughout the first quarter of 2014, 6P Marketing worked closely with the Municipality of Ritchot to update / refresh / redesign their logo and to develop a new brand position that that focuses on their competitive strengths relative to other RMs in Manitoba. Their new tagline "Country Skies. City Ties". nicely identifies the advantages that life style offers.

Rural Municipality of Richot

C&T Rentals

Award Application
C&T Rentals was invited to make an award submission to the prestigious President's Award for the American Rental Association, an association of 9000 rental businesses and nearly 1000 manufacturers and suppliers with representation in every U.S. state, all Canadian provinces and 30 other countries. C&T Rentals turned to 6P Marketing to help them with their were rewarded with a win.


Manitoba Chambers of Commerce

Email Marketing / Re-design
Early in 2014, 6P Marketing was asked by the Manitoba Chamber of Commerce to redesign all its emails. 6P worked with MB Chambers and updated the look so that they look contemporary and the design compliments their website.


Friends of the Canadian Museum of Human Rights

Video Series
When the new Human Rights museum opened, the Friends of the CMHR needed to tell the story behind the dream and the making of the museum on their new Donor Wall, a project that 6P Marketing was a part of envisioning. They turned to 6P Marketing to develop the content and a series of eight tell the inspiring story behind the new museum

Freinds of the Canadian Museum of Human Rights


Responsive Website Upgrade
Since 2011 tablet use has increased dramatically and “responsive web design” has become the new web standard. This year, we helped many of our clients – including Number TEN to upgrade their site so that it’s easy to view on any size of device: desktop, laptop, tablet or smartphone.


Strategic Plans

In 2014, we wrote more strategic plans than ever. Some were full marketing plans while others focused on communications or brand strategy. Each began with a solid understanding of the client's objectives and finished up with a concise action plan that described what needed to be done to achieve the objectives. In 2014 we wrote compact, action plans for manufacturers, industrial cleaners, a municipality, technology associations, a charity, a national faith based organization, an interior design company, insurance companies, builders and a motorcycle dealership.

Your 2015 Opportunity



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2017 Project Spotlight

2017 was an exciting year full of good news for all of us at 6P.

  • We celebrated 10 years of success and growth spent providing Manitoba businesses with scalable marketing solutions
  • We expanded our online marketing and strategy teams to fulfill increasing demand in these growing areas
  • We worked collaboratively with a wide range of renowned local and international companies
  • We further strengthened our focus on our core sectors: construction, agriculture and technology
  • Last but not least, 6P received a nomination for Outstanding Small Business of the year at the 34th annual Manitoba Business Awards

We would like to share a snapshot of some of the work we delivered over the course of 2017:

Arena VR

Brand Identity, Website and Soft Launch

Near the end of year 2017, 6P was engaged by a team of passionate local entrepreneurs to assist with the launch of Arena VR - Winnipeg’s most advanced Virtual Reality (VR) entertainment centre. Our team worked together with Arena VR to build their brand, logo and a responsive website, as well as other branded point-of-sale creative materials. In January 2018, Arena VR opened their facility (1514 Regent Ave W) to customers, offering Winnipeggers the opportunity to experience the VR revolution first hand.

Canada’s Canola Growers Association

Awareness Campaign

In the fall of 2017, Canada’s Canola Growers Association (CCGA) engaged 6P to design, develop and launch an awareness campaign for their Advance Payments Program (APP). At the highest level, our goal was to position CCGA as a cash advance administrator of choice for crop growers. 6P worked collaboratively with CCGA to develop a high-impact creative campaign targeting farmers’ critical needs. The campaign included online tactics such as display ads, sponsored content (articles), Pay Per Click (Google AdWords) and social media advertising, while high-frequency radio ads and print ads reached offline audiences across Western Canada. Over six weeks, this campaign resulted in a 70.5% increase of customers’ engagement in the APP program.

Canada’s Canola Growers Association - Awareness Campaign

Central Manitoba Tourism Association

Website Planning and Development

In spring of 2017, Central Manitoba Tourism Association (CMTA) was in need of a new website reflecting their brand’s updated look and feel. 6P undertook a market research and audience profiling project in the process of website content planning. Following the results of this research, 6P developed a user-friendly CMS website, including a full database for local events, activities, accommodations, dinning and amenities, to provide visitors with an easily-searchable guide for tourism in Manitoba.

Concord Projects

Anniversary Logo

As a fully-diversified construction management, general contracting, and design-build company, Concord Projects is a respected local member of the construction industry here in Winnipeg. This year, Concord is celebrating 40 years of commitment to top quality work following a path of success since 1978. Using their existing brand’s look and feel, 6P designed an anniversary logo to capture their company’s proud history and bright future.

Concord Projects - Anniversary Logo

Crosstown Civic Credit Union

Mortgage Campaign

Recognized as one of the leading credit unions in Manitoba, Crosstown Civic Credit Union (CCCU) provides competitive rates, personalized services and sound financial advice to members. In 2017, CCCU sought to attract a new stream of qualified leads, with a special focus on mortgage services. 6P was engaged to develop, design and launch a campaign including print, outdoor creative material, Google Advertisements, a landing page and some social marketing.

Crosstown Civic Credit Union - Mortgage Campaign

Fertilizer Canada

Innovation Brochure

In September 2017, 6P helped Fertilizer Canada design and develop a two-language brochure to raise awareness and interest in the recent cutting edge Canadian fertilizer innovations. This communication piece was designed to bring Fertilizer Canada’s branded look and feel forward, and targeted a diverse professional audience public and private sector individuals and organizations across Canada. Successful delivery of this project within a tight timeline formed the beginning of 6P’s collaborative relationship with Fertilizer Canada.

Fertilizer Canada - Innovation Brochure

ICT West

Marketing Plan + Ongoing Marketing Support

Since 2015, ICT West has partnered with more than 100 technology companies in Western Canada to provide strategic guidance and business development support at key international technology events. In 2017, 6P became the agency of record for the organization. We developed a full marketing plan for ICT West, aiming to stimulate participation from Western Canadian ICT companies. The plan identified 17 tactics to be implemented in 2017, including regular content distribution via e-newsletter, online advertising for brand awareness and high quality printed business collateral. ICT West exceeded their member participation by nearly 50% over the previous year.

ICTWest - Marketing Plan

Manitoba Pork

Website Development

Having worked with 6P in 2016 to update their brand expression, Manitoba Pork was looking to infuse their new look, feel and messaging into their online platform. The goal was to build an open source website which would function as a strong modern-looking public and producer relations tool. 6P was selected to help with this important asset based on our easy to self-administer web platform and highly collaborative approach to working with clients. We applied our in-depth knowledge about Manitoba Pork to prioritize messaging and design content in a responsive user-friendly website that includes an extensive searchable database of best-tasting pork recipes for consumers all around the world.

Manitoba Metis Federation

Vehicle Wrap

The Manitoba Metis Federation (MMF) is the official democratic and self-governing political body representing the Métis Nation’s Manitoba Métis Community. 6P was tasked with designing a vehicle wrap for their mobile office (RV) which was aimed to raise awareness and provide accessible service to their community. The creative direction for this project was to develop a unique eye-catching visual, commemorating community’s rich past and moving towards a bright future. The result was a highly engaging visual that captured the spirit of MMF.

Manitoba Metis Federation - Vehicle Wrap

O&T Farms

Corporate ABEX Campaign

Following a nomination for Achievement for Business Excellence (ABEX) Export Award by the Saskatchewan Chamber of Commerce, O&T Farms launched an extensive awareness campaign in order to educate the business community and government parties on the value of O&T products to international markets. The campaign was designed and developed by 6P and rolled-out through print ads, a landing page and a press release. As a global leader in the area of Omega-3 enhanced nutrition, O&T Farms will continue to explore new market opportunities in international markets, and lead Saskatchewan’s goal to increase agricultural exports by 50 per cent by 2020.

O&T Farms - Corporate ABEX Campaign


Marketing Plan

6P has worked with Teshmont over the years on various individual marketing tactics. As the company’s in-house marketing team grew, they recognized the need to set a path for the company’s growth and positioning as a thought leader to industry professionals. 6P implemented a research program gathering input from Teshmont’s leaders, stakeholders and clients, as well as a marketplace competitive scan. As a result of our collaborative market-based approach, the final marketing plan achieved consensus among Teshmont leaders and provided their in-house team with the tools to guide all marketing efforts directed by their team moving forward.

Teshmont - Marketing Plan

Yes! Winnipeg

Marketplace Research

Yes! Winnipeg is Winnipeg’s business development team; attracting, retaining and growing businesses and jobs in our city. Their investor relations program had been doing well and was looking to grow. 6P was engaged as a research consultant to provide their in-house marketing team with the insights and tools to strengthen and grow investor outreach. A research project was launched including interviews from company’s leaders as well as investors, in order to evaluate effectiveness of their current investor relations program and identify opportunities for growth. 6P delivered an objective market-based report containing actionable recommendations in order to attract and deepen existing investor engagement, as well as engage new audience.

Yes! Winnipeg - Marketplace Research


Economic Development Winnipeg Meetings and Convention Campaign

Economic Development Winnipeg Meetings and Convention Campaign Preview

Legacy Originals Brochure

Legacy Originals Brochure Preview

Nelson River Website

Priority Restoration Re-Brand

Priority Restoration Re-Brand Preview

RS Group Brand Strategy and Corporate Overview

RS Group Brand Strategy and Corporate Overview

Silver Smoke Website

Simaril Community Awareness Campaign

Simaril Campaign Preview

St. Boniface Hospital Foundation Marketing Research

St. Boniface Hospital Foundation Marketing Research Preview

Standard Insurance Brand Guide

Standard Insurance Brand Guide Preview

Toledo Foodservice Website

Marketing tips to lead you and your business through the maze.

Six simple ideas to jump-start your
marketing efforts


Paul Provost President of 6P Marketing

Paul Provost
6P Marketing


Over the past five years we've had the great privilege of working with a broad array of great clients in completing hundreds of marketing-related projects. So, Frank and I thought this would be a great time to craft our next email with the most valuable knowledge and insights. We came away with two different articles, both of which are filled with great insights.

While marketing approaches have changed, often leading to more complexity, we are regularly reminded that the simplest approaches are not to be forgotten.

As always, we welcome your thoughts, questions, ideas and suggestions.

Here's to another 5 great years.

STRATEGY #1: Find your “Formula that works”

Every industry, and every company for that matter, has inherent, unique aspects that either enable or disable them from being great. This may include their culture, leader, certain individuals, intellectual property and location.

In some businesses, the business owner is a charismatic person who shines in front of current and prospective clients. In other businesses, they have thought-leaders who can write with unbelievable regularity (and ease) about their area of expertise. In others, the scientists have achieved a unique and patented process that others cannot duplicate. These underlying business fundamentals form the basis for how to go to market and how to promote a company.

Discovering the right marketing mix (your formula) in today’s day and age is no longer about just finding it, but equally about experimenting with it. Such experimentation helps you find what works and what doesn’t. The key to such a process is systemization and consistency – What can you do repeatedly and with ease in a way that is measurable? Often this is a function of time, money and resources. Some find success with money-intensive ad campaigns, others with time-intensive public relations campaigns and others with sales campaigns (CRM, cold calling, etc) and, more often than not, there is a mix of multiple approaches.

The key to finding the successful formula is to experiment - start with what makes the most sense for your market, tweak your formula until it works and then keep testing until you get it to work better. Never stop.

STRATEGY #2 (Part 1):
Market to your clients first, your top prospects second and the rest of the world last.

This is likely the most underrated and under-utilized rule in business today. Most people think that the secret to finding new business is to focus marketing and advertising budgets on people they don’t know – we prefer to market to the people we know first, then move on to those who are strangers. Sounds reasonable, but when we ask clients if they have any form of monthly correspondence with clients or top prospects (newsletters, email offers, etc), most companies respond no.

If you’re looking for a good place to start capitalizing on STRATEGY #1, you can benefit greatly from doing the following:

a. Building two databases: one for your current clients and one for your prospects
b. Communicating to your clients (and top prospects) on a regular basis
c. Communicating with all other known prospects
d. Defining and targeting your ideal clients (See point 2)
e. Segmenting your databases (ideal clients, clients, top prospects, other prospects as a starting point) and varying messages to each
f. Test, retest and split test all communications to always improve

STRATEGY #2 (Part 2):
Define your ideal client and ensure your branding and messaging fits them.

Trying to sell everyone everything is a failing formula – this is especially true in today’s day and age. Focusing your products and services so they provide maximum value to a select group of customers is the foundation of most successful businesses.

There are many ways to define an ideal client, but here’s the big picture:

- Your ideal client is someone who needs what you have to offer (they see value in it)
- They have the money, resources and authority to engage and pay you
- They respect you and the product or service that you provide

Once you define your ideal client, it is important to define your brand so it aligns with their needs (functional and emotional). Recognize that this is something that can evolve as time goes on, listen to your clients and prospects and affect your brand to align more and more with them.

Helpful link for creating your ideal client profile:

STRATEGY #3: Remain objective.

No man (or woman) is an island. It is a fatal mistake to make decisions regarding your brand that are driven solely by YOUR personal preferences. Even if your own demographics are similar with that of your target audience, you are very likely not objective about such matters. It is harsh to say, but the ONLY group qualified to decide if a communications tactic or message is on-track is your clients and prospects.

You either need to make decisions with your customers’ preferences, expectations, wants and needs in mind or trust others who are using direct input from customers to make those decisions or provide those recommendations.

STRATEGY #4: Tie your website to all your marketing tactics.

As obvious as it may seem, many companies still fail to seize all of the available opportunities to drive potential and existing customers to their website. Standard tools for driving visitors to your website include email signatures, letterhead, business cards, e-newsletters, articles, special offers, invoices, promo materials, point of sale and signage.

Although marketing movements come and go, your website is still one of the most important marketing tools in your mix. Customers can access it on their schedule and how they interact with it puts 100% of the power in their hands. Besides being a source of answers for customers, it also gives them a way to get a sense of who you are and what you’re about – with zero pressure. Aside from word of mouth, it is the number one due diligence tool that people use to determine if a company or product is for real. Make sure your website is making the impression you need it to make.

STRATEGY #5: Share what you know (your expertise) and become a thought leader.

It is a natural instinct for us to want to work with people (or companies) that know what they’re talking about. Feeling like we’re working with an expert helps set our hearts at ease and provides peace of mind. Companies that come across as experts in their field are the companies that we want to do business with. Most businesses operate with some level of expertise – Find ways to feel comfortable sharing it.

We find that many of our clients fail to recognize just how much expertise and insight they have in their particular field. Usually organizational leaders have been focused in their field for a decade or more and have significant depth of knowledge in their particular industry or sector. What may seem like common sense to you can be a helpful piece of insight to your customers or potential customers. Whether it’s a blog, newsletter, basic video on a specific topic, or an article that you email out, share your knowledge and expertise.

People trust experts. People buy from experts.

Helpful Link on becoming a Thought Leader:

STRATEGY #6: Be different

On this note, I’m going to quote Jeffrey Gitomer, a fairly well known sales expert, from his recent newsletter:

Fundamentals like great attitude, deep belief, truth, friendly helpful people, fast response, and error-free delivery fundamentals constitute what every customer expects. And all of them are a GIVEN. If you and your entire company are not masters of the fundamentals, all the rest of this information is worthless.

Beyond the fundamentals are the imperatives of sales and selling. There are new elements of selling that must be mastered in order for you to achieve sales in these times, and for the next decade or two, and they have nothing to do with "the basics." Without them you will die an unhappy, slow, sales death, griping and blaming others all the way.

1. Be better than your competitors. In everything BUT price.
2. Be different from your competitors. In a way you can prove.
3. Be closer to your customer than your competitors. Relationships rule.

Helpful link on Jeffrey Gitomer (#6):

www.gitomer.com (his articles are in the Sales Help tab and require sign up to his newsletters to gain access).

Tips to lead you through the maze.

6Ps Six Marketing Strategies that Really Work
use them consistently to grow your
valued brands

Frank Wehrmann Creative Director

Frank Wehrmann
6P Marketing



Over the past 5 years we've developed many different campaigns for a wide variety of clients in many different business categories across Manitoba. In the process we’ve come across a handful of practices that seem to separate the category winners from their competitors.

If you think you've got the best product or service and want to go global, here are six mission critical marketing strategies and tactics that need to become integral to your operations.

#1: Leading Brands March to their Own Drum

If you’re marching to the beat of your own drum, you’re a leader. If you’re not, you’re a follower. It’s that simple. Leaders think differently and seize the opportunities found on the path they choose. The products and services they offer are a tangible response to a problem or opportunity they have discovered. While leaders are aware of what their competitors are doing, the competitive activity (or lack of it) helps define their pace and timing helping them decide when and where to strike out in new directions.

Product Managers are followers who “compete” for established trade routes with “bigger”, “better”, “faster” or “cheaper” solutions.

Leaders don’t talk price unless they’re in the discount business, because “price is what you should talk about when you have nothing else left to say”. Talking money trains customers and prospects to think about getting the best price, not the best value let alone the best product.

Leaders hunt relentlessly for meaningful ways to differentiate themselves from the competition. Leaders defend their territory with multiple brand advantages that, in the consumer's mind, represent a mental, physical or spiritual advantage. Price is not an advantage. For most brands it is their Achilles heel.

Leaders reinvent themselves and the brands they serve time and time again because change is their constant.

#2: Leaders Understand, Respect and then Redefine the Economic Terrain

Many leaders come across as adversarial because they’re not “team players”. Guess what? They’re not. They’re team-leaders. There’s a difference. Leaders get clear vision by doing a lot of homework (called research) to help them and the brand they serve understand the economic terrain. When they have enough data, the terrain looks like a geological map that defines – in three dimensions – any area’s business strengths, weaknesses, opportunities and threats.

Leaders surround themselves with insightful stakeholders that help them define a business model that maximizes opportunity and minimizes stakeholder investment risk. Solid values ensure that all customer-facing team members handle opportunity and adversity in the same predictable and prescribed manner – buying management time to decide if an alternate course of action is warranted or ill-advised.

#3: Leaders Create or Manage Brands that Serve Tomorrow, not Yesterday

Leaders reinvent themselves and the brands they serve time and time again because change is their constant. Their experience is made up of successes and failures that help define the frequency and odds of success and failure for everything from OBT to USP.

Past wins fund tomorrow’s research.
Past losses are write-offs, little more.

#4: Leaders Understand that Audience Segmentation is Mission Critical

Leaders analyze their sales using metrics that are congruent with their brand’s mission, vision and values and define their ideal target group as those customers who enable them to achieve their stated brand goals.

1. They build segmented databases featuring primary and secondary clients, prospects and suspects.
2. They take care of key accounts themselves – because having skin in the game matters.
3. They assign dedicated account managers to their high volume \ high value clients.
4. E-marketing allows them to stay in touch with (secondary) clients, prospects and suspects in transition.
5. Their supports build and refine suspect databases that turn suspects into prospects.
6. They re-market to increase product and service conversion rates.
7. They use both online and offline advertising to move new suspects through the marketing funnel.

#5: Leaders Partner People, Products and Services

Leaders segment their products and services along one line, their audience along another line and media alternatives along a third line to ensure the right product is presented to the right audience using the right medium. They take pride in their ability to create opportunities for their brands, customers and prospects to meet.

Here are two examples of how leaders might use media insights to define their message and their moment.

A. How people use the Internet to find washrooms:
(Source: Google Engage, March 2012)

5% Search
20% e-mail
11% e-commerce
38% content
26% Social Media Channels

B. How people use Social Media Channels to discuss washroom activity:
(Source: wehrmann.ca | Blog entry #109)

Social Media Channel Communication Tactics

Leaders also listen well and keep listening to ensure their brand remains aligned with their customers' needs.

#6: Leaders Stay Out of the Trenches (most of the time)

While leaders do not underestimate the importance of re-winning their customer’s loyalty with every transaction, they do understand that the game is lost if they lose perspective. Leaders enter trenches to reacquaint themselves with day-to-day issues and keep in touch with key accounts, but leaders keep on moving because they need to keep one eye on and remain one step ahead of the competition.

In today’s fast paced world, leaders and their key supports use business, personal and social sites to market their product and services, monitor the competition, communicate and survey their audiences... all in real time.

Their online media sites are like familiar beacons that serve them well 24/7.

Because they march to their own drum, they have far more genuine news and views to share and have more interesting stories to tell (than the 5,000,000,000th follower). Leaders tell the world who they are, what they’re up to and what sets them apart from others.

They network with like-minded brands and people.
And in time more and more followers follow.

Advertising Association of Winnipeg - link The Winnipeg Chamber of Commerce - link Manitoba Home Builders - link CAMA Food & Beverage Manitoba - link The Manitoba Heavy Construction Association (MHCA) - link ICTAM - link Manitoba Chamber of Commerce - link