2017 Cannes Lions

2017 Cannes Lions - Let Creativity Roar

Let Creativity Roar!

Cannes Lions is the world's biggest celebration of creativity in communications, and the most prestigious international advertising awards.

In November, 6P joined the Advertising Association of Winnipeg for a special screening of the 2017 Cannes Lions – World’s Best Commercials. Every year, we share our favorites amongst the winners. These ads from 2017 perfectly portray bravery – both on the part of the client, as well as the agencies.

Enjoy 6P’s top picks below:


Samsung Commercial

Samsung: Ostrich

Nike Inlimited Youth Commercial

Nike: Unlimited Youth

John Lewis Buster the Boxer Commercial

John Lewis: Buster the Boxer

Momondo DNA Journey Commercial

Momondo: The DNA Journey

Nike Da Da Ding Commercial

Nike: Da Da Ding

Farnhamale Commercial

Farnhamale: The Bride

Sick Kids Commercial

Sick Kids: Undeniable

Volkswagon Commercial

Volkswagen: Laughing horses

Google Photos Commercial

Google photos: Free Up Space

Pedigree Commercial

Pedigree: Hard to Impress

Geico Commercial

Geico: Grocery - Crushed

Heineken Commercial

Heineken: Jackie

 

6P Marketing nominated for outstanding business of the year

Award Nomination

6P Marketing nominated for outstanding business of the year

At the 34th annual MB Awards by the Manitoba Chambers of Commerce

6P is delighted and honored to accept the Manitoba Chamber of Commerce nomination for the category of Outstanding Small Businesses in the 34th annual Manitoba Business Awards.

The Outstanding Small Business award is presented to a Manitoba-based company with less than 30 employees that demonstrates success in company growth metrics, including sales, profitability, growth prospects, and employment creation in Manitoba. Moreover, the award recipient is committed to advancing research and development in their industry sector. Other award criteria include deploying a vision for sustainable growth, innovative practices, and positive impact in community.

In 2007, 6P started our journey with the goal of helping small businesses that couldn’t afford a full-time marketing department to develop and promote their brands effectively, professionally and ethically. Along the way, we’ve grown to become Manitoba’s business experts, specializing in serving entrepreneurs from all industry sectors, and brand leaders in the sectors of Construction & Real Estate, Agribusiness & Food, Technology & Software and Professional Services.

As designers, strategists, and marketers, we are obligated by nature to take an innovative approach in our offered solutions and services. We recognize the competitive nature of the market, and are committed to research and development in the industry. Our strategy team works closely with our clients to identify what they do best and what they are prepared to do consistently to ensure their sustainable growth and brand equity in the long term.

It is an honor for 6P to be a nominated for this well-known award. We would like to congratulate all the other nominated businesses in all categories, and look forward to celebrating alongside our friends and peers at the MB awards on Friday, October 27th.

 

Established in 1983, MB Awards are introduced to recognize and celebrate achievements of seven outstanding businesses and business individuals in Manitoba business community. The awards are given to businesses and/or individuals who contribute to Manitoba’s employment; have a successful employee relations department; have seen sustainable growth; and been involved in Manitoba’s well-being and community development. Additional consideration is given to nominees demonstrating special achievements for overcoming unique obstacles.

Get the Picture

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The impact of real photography versus stock when communicating to clients

Steve Bamburak, Associate Creative Director

Something strange happened in 1999 and it certainly wasn’t the fall of civilization due to Y2K. While Bill Clinton faced and defeated impeachment charges, Jesse Ventura was sworn in as Governor of Minnesota, and the earth’s population crested 6 billion, something quietly and thoroughly changed the face of advertising forever.

Read more: Get the Picture

High End Branding

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Case Study: How One Business Used Positioning and Branding to Succeed

Paul Provost, President

In a recent interview with a business leader that markets high-end custom woodwork/millwork products to consumers, we came across a great story to share about how companies with high-end brands can achieve differentiation by investigating niche positioning and great branding.

Read more: High End Branding

Web Design Trends

Frank Wehrmann, Creative Director

While each of you runs a different business, from a design perspective, your needs are all the same: Your new visitors need to know who you are and what you do in about 30 seconds. Repeat visitors need to find want they need to make a decision quickly + effortlessly.

Here are some of the more popular design trends that help make that happen.

Read more: Web Design Trends

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