“Good branding without a good business plan is like prettying up a duck with no feathers. It may look good but it ain’t gonna fly.” Paul Provost, August 2010
“You don’t walk into a singles bar and propose marriage to the first person you see. That’s a dumb way to get married. You need to start by building relationships.” Seth Godin
“For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” Stuartt H. Britt, US advertising consultant
“The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy…spend all of your ammunition where it counts.”
Claude Hopkins-Scientific Advertising (1923)
“Half the money I spend on advertising is wasted, and the problem is I do not know which half.” Lord Leverhulme, British founder of Unilever and philanthropist
“In marketing I’ve seen only one strategy that can’t miss — and that is to market to your best customers first, your best prospects second and the rest of the world last.” John Romero
“What helps people, helps business.” Leo Burnett
“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.” Leo Burnett
“Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to.“ John O’Toole
“The philosophy behind much advertising is based on the old observation that every man is really two men — the man he is and the man he wants to be.” William Feather
“In order for you to profit from your mistakes, you have to go out and make some.” Unknown
“Eighty percent of success is showing up.” Woody Allen
“Vision without action is a daydream. Action without vision is a nightmare.” Japanese Proverb
“They may forget what you said, but they will never forget how you made them feel.” Carl W. Buechner
”There is nothing more difficult for a truly creative painter than to paint a rose, because before he can do so he has first to forget all the roses that were ever painted.” Henri Matisse
“Simplicity is the ultimate form of sophistication” Leonardo Da Vinci