Spock is Not Your Customer

LP header Tech Dec v1

More Gold Nugget Advice from Tech Marketers in Vegas

By Brent Smith, Brand Developer & Marketing Strategist

Earlier this year, we shared our list of six key takeaways from the seminars we attended at CES 2018. As we are getting closer to CES 2019, we are reflecting on some of the gems that really rang our bell from the event last year. In our first article we expanded on the first half of the list and we’ll expand on the second half of the list:

Read more: Spock is Not Your Customer

How Scalable is your Business?

scalable solutions
Photo: Mobile World Congress 2018

Per session held Feb 28, 2018 at Mobile World Congress 2018
Presenter: Felix Petersen, Managing Director Europe, VP - Samsung Next

By Paul Provost, President

 

In February of 2018, 6P’s fearless leader, Paul, took some time during a well-earned vacation to join the Western Canadian Trade Delegation in Barcelona for the 2018 Mobile World Congress.

The following are Paul’s topline takeaways for businesses – not just tech companies – taken from Felix Peterson’s session.

Read more: How Scalable is your Business?

Gold Nugget Advice from Leading Technology Marketers

gold nugget

 Takeaways from 6P Marketing’s trip to CES 2018 in Las Vegas

By Brent Smith, Brand Developer & Marketing Strategist

 

While most of the 180,000 visitors that descended upon this year’s International Consumer Electronics Show were focused on the exhibition trade floors, – our team from 6P Marketing team was focused on the two days of seminars hosted by world-class authorities in marketing and technology.

Here are six key takeaways that really rang our bells and have stayed with us as we continue our work helping clients in the Technology sector move their business forward:

Read more: Gold Nugget Advice from Leading Technology Marketers

High End Branding

LP header highendbranding July2017

Case Study: How One Business Used Positioning and Branding to Succeed

Paul Provost, President

In a recent interview with a business leader that markets high-end custom woodwork/millwork products to consumers, we came across a great story to share about how companies with high-end brands can achieve differentiation by investigating niche positioning and great branding.

Read more: High End Branding

A Passion for Small Business

Paul Provost,President

People passionate about small businessesWhen people think business they usually think big business. They think of large corporations and big employers. When people think of business owners, they often picture wealthy business people driving BMWs across town in sharp suits. The truth though is that some 98% of all employer businesses in Canada are small businesses. Powering these small businesses are passionate movers and shakers who have dreams of success, each with a unique set of resources (skills, talents, assets, experience) that will help them make it or break it.

Read more: A Passion for Small Business

Share this article

Learn How 6P Can Help. Schedule An Appointment

Click here

Insights Search

Switch to
Branding Science