Get the Picture
The impact of real photography versus stock when communicating to clients
Steve Bamburak, Associate Creative Director
Something strange happened in 1999 and it certainly wasn’t the fall of civilization due to Y2K. While Bill Clinton faced and defeated impeachment charges, Jesse Ventura was sworn in as Governor of Minnesota, and the earth’s population crested 6 billion, something quietly and thoroughly changed the face of advertising forever.
Read more: Get the Picture
High End Branding
Case Study: How One Business Used Positioning and Branding to Succeed
Paul Provost, President
In a recent interview with a business leader that markets high-end custom woodwork/millwork products to consumers, we came across a great story to share about how companies with high-end brands can achieve differentiation by investigating niche positioning and great branding.
Read more: High End Branding
Web Design Trends
Frank Wehrmann, Creative Director
While each of you runs a different business, from a design perspective, your needs are all the same: Your new visitors need to know who you are and what you do in about 30 seconds. Repeat visitors need to find want they need to make a decision quickly + effortlessly.
Here are some of the more popular design trends that help make that happen.
Read more: Web Design Trends
What Was Harry Thinking?
Paul Provost, President
About a month ago I was taken aback by the newest Harry Rosen ad in the Winnipeg Free Press. The big budget print ad features none other than prominent American felon Conrad Black. As soon as I scanned the ad, I began to wonder why a high-end retailer would directly associate its brand with a convicted white-collar criminal?
Read more: What Was Harry Thinking?
A Passion for Small Business
When people think business they usually think big business. They think of large corporations and big employers. When people think of business owners, they often picture wealthy business people driving BMWs across town in sharp suits. The truth though is that some 98% of all employer businesses in Canada are small businesses. Powering these small businesses are passionate movers and shakers who have dreams of success, each with a unique set of resources (skills, talents, assets, experience) that will help them make it or break it.
Read more: A Passion for Small Business