BMW: The Hire Series - Ticker
By: Jason Cohen, Copyblogger
Whether it’s a cover letter for your resume, a sales pitch to a client, a blog post, a Twitter tweet, or an internal business proposal, all of us need to write in a way that draws the reader closer to us.
At the WAG November 28, 2009 to March 14, 2010
Richard Harrington (1911–2005) was one of Canada’s most respected photographers. Emigrating from Germany in the mid-1920s, he travelled to over 100 countries in the course of his career: some 2,400 photograph stories were published in magazines and 24 books. In 1987 a major exhibition of his photographs, Incredible Journeys, was held at the Canadian Museum of Photography in Toronto.
By: Jon Morrow
Anyone can write a paragraph, but not everyone knows how to write one that other people want to read.
"Good branding without a good business plan is like prettying up a duck with no feathers. It may look good but it ain't gonna fly." Paul Provost, August 2010
“For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” Stuartt H. Britt, US advertising consultant
"The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy...spend all of your ammunition where it counts."
Claude Hopkins-Scientific Advertising (1923)