The Marketing Question Every Business Leader Should be Asking

Woman calculating marketing budget

The Marketing Question Every Business Leader Should be Asking

One of the most common questions business owners ask 6P is:

How much should I spend on marketing?

For marketers, this is a loaded question with sweeping implications. Quote too high a number and you risk coming across selfish. Quote something too low and your value may be called into question. Factor in each individual's perceptions of what qualifies as too high or too low, and there just isn't a right answer – at least not without more substantive information.

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The #1 Thing that Prevents Entrepreneurs from Growing Their Business

Business advice for success from Winnipeg’s small business marketing specialists, 6P Marketing.

For many businesses, the main barrier to growth isn't cash flow, staffing or marketing, it's the ability of an entrepreneur to "let go" and let other people do their jobs without trying to control it all. It is a function of delegation, management and leadership skills. If business owners are unable to step back into a leadership position to help the business grow, they will suddenly become their own worst enemy.

What keeps entrepreneurs from growing their businesses?

The answer is simple: Themselves.

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Financing Your Marketing Investment

The Business Development Bank of Canada (BDC) and 6P Marketing facilitate marketing initiatives through long-term planning.

The words "marketing" and "quick fix" go together like oil and water. Many business owners throw their whole budget into a magazine ad or mailer, thinking that the possibility of an immediate payoff is the way to go. Some call it ROI. This one off type of marketing is a gamble and it rarely pays off.

Looking to really succeed in business? The key is to shift the focus from short-term.

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The Value of an Agency of Record

Unsure what a marketing agency in Winnipeg can do for your business? Let 6P Marketing – the small business marketing experts near you – help find new business.

In today's competitive marketplace, efficient and effective marketing has become a hallmark of successful businesses. Engaging potential customers and moving them to make a decision is both an art and a science, requiring a diverse set of skills that no one person can possess.

That's where marketing agencies come in.

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3 Things You've Always Wanted to Know About Marketing Agencies

Discover the benefits of using a local marketing company. 6P Marketing is a full service marketing agency in Winnipeg.

Question #1: What is the Value of Using a Marketing Agency?

I get asked this question all the time and, honestly, my answer varies person to person. Every business is unique and every market requires an open mind and careful thought. While these variables affect my long answer to this question, my short answer always remains the same: hiring a marketing agency will help you achieve greater awareness, interest and quality leads.

In this article I dive deeper into the unique value that agencies offer, and also answer a few additional questions that I'm asked on a regular basis.

Read more: 3 Things You've Always Wanted to Know About Marketing Agencies

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