5 DOs & DON'Ts for Social Media Success

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Adam Levy, Account Manager / Special Projects

Social media can be a fickle friend – that's a fact. For businesses, if you don't know what you're doing, it can be a huge waste of marketing time and dollars. Worst-case scenario? Instead of successfully promoting your company, you actually turn off prospects and give your clients second thoughts.

So, what are the basics of social media etiquette? What are the big DOs and DON'Ts of social media success? Follow these tips and you'll avoid some of the main social media pitfalls.

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Is Your Company Ready for Social Media?

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Paul Provost, President

Yes, social media is all the rage.

Yes, it can be incredibly effective for businesses of all shapes and sizes.

No, it is not the solution to all your problems nor is it the golden goose that everyone and their mother seems to be saying it is. Did your mother ever use the phrase, "If your friends jumped off the bridge, would you?"

In other words, before you jump in, take a moment and ask yourself the following 12 questions and then ask yourself if you really are ready to let loose on social media.

Read more: Is Your Company Ready for Social Media?

The Not-So-Mystical World of Social Media Marketing

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Kevin Parsons
Business Development Specialist
6P Marketing

The popularity of social media marketing continues to rise year after year. To grab an even greater share of online ad dollars, the main social media platforms continuously develop new and creative ways to help businesses reach a greater audience.

While this may seem exciting – and in many ways it is – many of the business owners we speak with consider social media to be a main stress point. Here are the three most common scenarios we hear from business owners:

Read more: The Not-So-Mystical World of Social Media Marketing

7 Tips for Terrific Tweeting

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Here are seven simple rules to follow when starting out on Twitter. Although they are mostly "don't do this" thoughts, don't let that dissuade you from using it. Using Twitter is just like using a website - there are things you do and things you don't… and it's mostly common sense. Most importantly of all, have fun with it!

Read more: 7 Tips for Terrific Tweeting

What is Google+ and do you need it?

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Frank Wehrmann
Director
6P Marketing


Facebook, Twitter and LinkedIn have stood out as social media juggernauts for quite some time now. With two distinctly different products it's hard to say whether they were truly competing. Over the past several months however the battle for social media supremacy has exploded with the addition of a brand new high-profile player: Google+.

As marketing practitioners, we felt the need to learn as much as possible about this new product to help you determine whether Google+ should become a part of your marketing plan. Here is our report:

Read more: What is Google+ and do you need it?

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