Spring’s here! Time to scrub down your Twitter account

purple crocus

Adam Levy (@adamantum)
Account Manager / Special Projects
6P Marketing

Wow, that’s a lot of tweets! And I’m not talking about the sound of Spring birds returning. It’s the sound of a Twitter account that’s become largely useless due to a deluge of useless tweets from people you followed a little too hastily – maybe they’re not as relevant to your day-to-day life as you thought?

I get it. You joined Twitter with the best of intentions, to make some new friends online, to read and share insights about the latest and greatest; to be social. Well, now it’s one, maybe two years later, and Twitter isn’t really all it’s cracked up to be. You had some people follow you and, being courteous, you followed them back. Now you’re up to your knees in celebrities and auto-posters, following hundreds (potentially thousands) of folks who weren’t really worth following in the first place. This isn’t why you joined Twitter, and if you’re account is dormant with nary a tweet in the last six or eight months, I can understand why. Good news: spring has sprung and it’s time to break out the rubber gloves and sponge. Let’s get to work!

This isn’t really as arduous a task as you might think. And no, you don’t need to go through and unfollow everyone; only the ones who aren’t relevant to you. A highly useful tool, one that I recently used on my own Twitter account, is called Untweeps. UnTweeps is a simple application that enables you to cleanup your follower list. It shows you who has not tweeted in 30, 60, or 90 days. You simply link the application to your Twitter account and it will flag users whose accounts aren’t very active. It won’t unfollow them automatically- it will give you the option to do that yourself. So you don’t have to worry about offending Aunt Edna because you unfollowed her from Twitter for not posting in half a year.

As part of your spring cleaning, you should also go through and manually unfollow those who are auto-posting articles about random stuff that you don’t really care or need to hear about. You know the ones I’m talking about: people posting fifty irrelevant articles each day that are cluttering your timeline like nobody’s business. Do you really need to hear about making money off of taking online surveys? Unfollow, unfollow, unfollow! Having an itchy trigger finger is perfectly acceptable in cases like this.

Now that you’ve unfollowed all these people, you might see your follow count start to drop, as these people (especially the auto-posters) unfollow you automatically once you unfollow them. This happened to me when I recently did my spring cleaning, and I’m okay with that. By doing this little spring cleaning every so often, you’ve eliminated the clutter and kept your Twitter account relevant and useful to what you care about, and are only being presented with information that’s legit and relevant. That’s what it’s all about. That, and reading what Aunt Edna is up to...

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