Adam Levy, Account Manager / Special Projects
Social media can be a fickle friend – that's a fact. For businesses, if you don't know what you're doing, it can be a huge waste of marketing time and dollars. Worst-case scenario? Instead of successfully promoting your company, you actually turn off prospects and give your clients second thoughts.
So, what are the basics of social media etiquette? What are the big DOs and DON'Ts of social media success? Follow these tips and you'll avoid some of the main social media pitfalls.
Social Media DOs
- Develop a Plan. Flying blind without a social media plan or standards can set you up for failure. Without a plan, social media can quickly become a hindrance rather than the booster you intended it to be.
- Be Professional, ALWAYS. Be positive as no one likes negativity on their social feed – it is not the place to air grievances. Always be professional, courteous and polite.
- Be Social and Conversational. Social media is more than a one-way street. Make sure to listen well and hear what your followers are telling you.
- Complete Your Profile. Networks such as LinkedIn reward members for profile completeness by ranking them higher in search listings.
- Post Frequently. Be consistent, but don't overshare.
Social Media DON'Ts
- Don't Use Automation all the Time. Some social networks (such as Facebook) will penalize you for using apps like Hootsuite vs. publishing direct to Facebook. Write content specifically for your platform and put in the time.
- Don't Take Lack of Likes as a Failure. The fact that your business is getting impressions is enough to show that you are active and knowledgeable in the space, and keeps you top of mind with customers.
- Don't Overmarket or Spam. Whether you're a non-profit or for profit, people don't want to be bombarded with offers to spend money. Find more creative ways to show customers why you're great.
- Don't Overuse Hashtags. #nothing #is #more #annoying #than #having #every #word #in #an #update #hashtagged.
- Don’t Forget Your Spelling. Poor speling and grammer is turrnoff for cusomers.
Do you have any other social media DOs & DON'Ts? Need some help developing your winning social media strategy? Call or email us now to receive your free marketing consultation.