Six Ways To Improve Your Company’s Social Media Presence

social media icons

Adam Levy
Account Manager / Special Projects
6P Marketing

You see it time and time again. You or a friend becomes passionate about a company or a brand, and want to find out more about them; you immerse yourself in their culture, receive interesting news and updates from them, and maybe even a special offer every once in a while. You subscribe to their e-mail newsletters, visit their website (which is hopefully current), and want to hit them up on Facebook or Twitter. Last update: October 2009. Bummer.

Read more: Six Ways To Improve Your Company’s Social Media Presence

Yes, Facebook Is a Business Tool

facebook icon grid

by Paul Chaney
Published on November 17, 2009


The following article is based on an excerpt from The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (www.thedigitalhandshake.com).

Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses.

Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.

Read more: Yes, Facebook Is a Business Tool

The Three Most Popular Social Networks for Business (and Why You Should Use Them)

linkedin header

by Paul Chaney
Published on November 3, 2009

An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a person, the stronger your overall relationship with that person.

In constructing my social graph (i.e., my network of connections), I build relationships at three sites: LinkedIn, Facebook, and Twitter. In some cases, I have connections with people on all three networks.

Read more: The Three Most Popular Social Networks for Business (and Why You Should Use Them)

Ten Commandments for Effective Online Social Networking

blue question mark hiding

by Paul Chaney
Published on December 1, 2009


I want to share a 10-step game plan for social-network involvement that I think will work for you. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

Read more: Ten Commandments for Effective Online Social Networking

The 7 Harsh Realities of Social Media Marketing

social media icons

By: Sonia Simone

Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.

I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.

I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.

Read more: The 7 Harsh Realities of Social Media Marketing

Share this article

Learn How 6P Can Help. Schedule An Appointment

Click here

Insights Search

Switch to
Branding Art