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Industry trade shows are back in person, and your planning can make and break your attendance. 6P presented this free webinar on trade show prep and planning on April 27, ... Read more
It’s been the refrain for years: content is king. The era of overt self-promotion is long over, and your single best bet to building trust is through regular high-quality content ... Read more
6P Marketing March 2020 Blog Banner | Black computer on a desk
My remote working experiment began three years ago in a 680 sq ft Vancouver condo that I was sharing with my soon-to-be wife., who also worked from home. That March ... Read more
6P Marketing March 2020 Blog Banner | Man sitting infront of a laptop
From national leaders to heads of industry to medical officials to the savvier portion of the general population, the message is simple: “Don’t panic.” That’s the prevailing mantra and it’s ... Read more
Neat and tidy dishes to the left.
Will your brand pass the 6P brand alignment Test? Integrated brand campaign elements work together and should come together like a premium table setting. To see how well your brand ... Read more
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Many business owners / leaders feel that their marketing efforts are OK, but they know that they could be better - they just don’t how how. If you’re in the ... Read more
6P Marketing | Quantifying Marketing Success Using Dollars & Cents
Return on Investment (ROI) should be top of mind for every business that wants to succeed. But while some marketing initiatives will garner attention in the short term, issues arise ... Read more
Hiring a marketing agency is a cost-effective way to improve marketing quality and consistency. If you've made the decision to source and hire an agency, the next step is finding ... Read more
Use marketing strategies consistently to grow your valued brands: Over the past 5 years we've developed many different campaigns for a wide variety of clients in many different business categories ... Read more
Six simple ideas to jump-start your marketing efforts: Over the past five years we've had the great privilege of working with a broad array of great clients in completing hundreds ... Read more
Anyone can write a paragraph, but not everyone knows how to write one that other people want to read. You’ve seen it: You open a book, and the whole page ... Read more
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Rudolf Melik is a modest man, but he is also a thought leader. A few years ago Melik, co-founder and CEO of Tenrox, a software company that provides project-management solutions, ... Read more
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A marketing communications company (or marcom) will work with you to grow your business and achieve your business goals. Marcom's can provide you with services that cover all stages of ... Read more
Depending on how traditional or emergent your product or service is, your marketing mix will need to be to the left or the right of centre. When executed properly, Emergent ... Read more