Question #1: What is the Value of Using a Marketing Agency?
I get asked this question all the time and, honestly, my answer varies person to person. Every business is unique and every market requires an open mind and careful thought. While these variables affect my long answer to this question, my short answer always remains the same: hiring a marketing agency will help you achieve greater awareness, interest and quality leads.
In this article I dive deeper into the unique value that agencies offer, and also answer a few additional questions that I'm asked on a regular basis.
From sales strategies to product development and even office furnishings, a huge part of running a business is making smart decisions. One decision that many entrepreneurs have never made, however, is whether to hire a marketing agency.
I regularly meet business owners at networking events and they inevitably ask the question, "Why should I use an advertising agency?" or "What is the value of using a marketing agency?".
Answer #1: Greater awareness, interest and quality leads.
Whenever I discuss the value of a marketing agency, increased leads is my number one answer. More hot leads equals more sales. That is what we strive to achieve for all of our clients. From strategic branding to flexible, content-driven websites and CRM systems to help you better collect and manage prospect data, our services are designed to help you attract more prospects and close the deal.
In short, the strength of a marketing agency is its ability to help you:
- Gain more quality leads that would otherwise end up with your competitors.
- Remind past and current clients of how great you are.
- Inspire past and current clients to make additional purchases.
Question #2: What sets agencies apart from freelancers and DIYers?
Answer #2: A dedication to strategy and craftsmanship.
Helping our clients achieve their marketing goals takes time, hard work and a great deal of thought. Similar to industries like construction and woodworking, great advertising needs to do more than look good – it needs to work! In our industry, this requires quality materials (CMS websites, CRM systems, design software, etc), great thinkers (brand strategists, creative directors, etc) and dedicated craftspeople (designers, writers, web developers, etc).
To achieve all of this, an agency is the best route. Marketing agencies offer all of these benefits under one roof, plus the unbiased, arms-length insight you can't get in-house.
Question #3: What should you look for when choosing a marketing agency?
Answer #3: Quality work at a reasonable price.
After business owners determine that an agency is needed, the conversation always moves to price. Where we are different from other agencies is that we do a great job of delivering good quality at a reasonable price. We don't charge the large / fancy agency prices that make small business owners run for the hills.
We take pride in our work and our team's knowledge and professionalism, but it all comes down to value and ROI, so we make sure that what we offer works for our clients' goals and their bottom line.
BONUS QUESTION: Why choose 6P Marketing?
BONUS ANSWER: We are Manitoba's Small Business Experts.
If you're a small business looking to increase your number of inbound leads, we are Winnipeg's premiere marketing agency for small businesses. Incorporating design, branding and marketing strategy, we can help you get the most out of your marketing budget.
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