Financing Your Marketing Investment
The words "marketing" and "quick fix" go together like oil and water. Many business owners throw their whole budget into a magazine ad or mailer, thinking that the possibility of an immediate payoff is the way to go. Some call it ROI. This one off type of marketing is a gamble and it rarely pays off.
Looking to really succeed in business? The key is to shift the focus from short-term.
Read more: Financing Your Marketing Investment
The Value of an Agency of Record
In today's competitive marketplace, efficient and effective marketing has become a hallmark of successful businesses. Engaging potential customers and moving them to make a decision is both an art and a science, requiring a diverse set of skills that no one person can possess.
That's where marketing agencies come in.
Read more: The Value of an Agency of Record
3 Things You've Always Wanted to Know About Marketing Agencies
Question #1: What is the Value of Using a Marketing Agency?
I get asked this question all the time and, honestly, my answer varies person to person. Every business is unique and every market requires an open mind and careful thought. While these variables affect my long answer to this question, my short answer always remains the same: hiring a marketing agency will help you achieve greater awareness, interest and quality leads.
In this article I dive deeper into the unique value that agencies offer, and also answer a few additional questions that I'm asked on a regular basis.
Read more: 3 Things You've Always Wanted to Know About Marketing Agencies
Good Value = Big Business
By Paul Provost, President
Recently, I had an interesting experience over breakfast - one that relates to most every business and how they operate and how they market themselves. Allow me to explain:
Read more: Good Value = Big Business
7 Steps to Develop an Effective Marketing Communications Strategy
Paul Provost, President
Gaining awareness is one of the first steps in the sales process and the main focus of your marketing communications (marcom) strategy. Getting to know your audience, crafting your message and tracking results are only a few pieces of the puzzle.
Why all the fuss? An effective marketing communications plan results in a better, more consistent brand experience. The end result: more sales.
Read more: 7 Steps to Develop an Effective Marketing Communications Strategy