7 Steps to Develop an Effective Marketing Communications Strategy
Paul Provost, President
Gaining awareness is one of the first steps in the sales process and the main focus of your marketing communications (marcom) strategy. Getting to know your audience, crafting your message and tracking results are only a few pieces of the puzzle.
Why all the fuss? An effective marketing communications plan results in a better, more consistent brand experience. The end result: more sales.
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If Your Web Address is on Your Business Card, You Already Believe That Integrated Media Campaigns Work Better
Almost all advertising campaigns benefit from greater message repetition.
The greater the repetition, the greater the response.
From a media point of view, the challenge for your business is determining which media combination builds customer loyalty and sales best. Finding the right media combination takes time and effort. There aren't any shortcuts to this process.
Read more: If Your Web Address is on Your Business Card, You Already Believe That Integrated Media Campaigns...
10 Ways to Celebrate a Corporate Anniversary
People remember and celebrate their wedding anniversaries (especially after they’ve forgotten once!). We understand that these milestones are an important way to reflect on where we’ve been and reaffirm our commitment for the future – and we all agree that those things are worth sharing and celebrating.
Why don’t businesses do the same?
Read more: 10 Ways to Celebrate a Corporate Anniversary
The VAST majority of (younger) clients that I have worked with over the last 35 years do not understand contingency planning. They set aside some money for “plan B” but never sort out what kind of eventualities they may have to address in scenario B, C, D, E – or F for that matter.
After all – “I don’t’ know what I don’t know. And I’m sure as hell not going to tell anyone that I don’t because there are 50 people lined up for my job who will swear that they do know!”
Time and money are two other reasons why marcom contingency plans are becoming rare.
If you want to build a decent contingency plan ...
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10 Tips for DIY Search Engine Optimization
To understand SEO, understanding search engines is essential. The main goal of Google, Bing and the other major search players is to help people find the most relevant content possible. Search engines regularly scour the internet, website by website, to gain an understanding of what each site is about, who it's for and what search keywords match up.
Ensuring your website offers the most relevant, timely information possible to your target audience is the best way to increase your search rankings. The second part of this is ensuring that your site is set up, coded and organized as efficiently as possible to make it clear to the search engines what you have to offer.
Here are ten basic SEO tips to help you get there:
Read more: 10 Tips for DIY Search Engine Optimization