Do you know your “why” and where to find your “tribe”?
In 2010, Simon Sinek* joined the RAND Corporation where he advises on matters of military innovation and planning. Before that, he was in advertising – it’s also a type of warfare.
Military + Marketing strategists are interested in Mr. Sinek’s fresh approach and thinking around an old, interesting question:
Q: Why do some companies (like Apple for instance) do better than others (like Dell for instance), despite the fact that everyone has access to the same talent, consultants, media, etc.?
A: Mr. Sinek argues that all inspired leaders (and brands) merchandise their “why” (or why they do what they do), and leave “what they do” until later.
Read more: Do you know your “why” and where to find your “tribe”?
Your ever-changing brand terrain
Charlie and I took a walk on the beach today (as we do most days). Here the grass is still green and many asters, roses, dandelions and clover species are still blooming. We have fog, little frost and no snow. I’m sharing this news with you because it underscores the need to think about all six P’s of marketing before you look out your “local” window and project the problems & opportunities you see around you onto the world at large.
Southern Ontario retailers are stocking, but won’t be selling rock salt, shovels, blowers, remote starters, batteries, snow tires and other “deep-freeze basics” any time soon. That impacts carrying costs, profit margins and other operational realities.
Read more: Your ever-changing brand terrain
Should you hire a marketing agency?
Many business owners / leaders feel that their marketing efforts are OK, but they know that they could be better - they just don’t how how. If you’re in the same boat, it may be time to examine your marketing setup and look at new options. There are three routes you can take - OPTION 1: Continue to do it yourself, OPTION 2: Hire a marketing specialist or OPTION 3: Outsource some or all of the tactics to a marketing agency.
Your budget, as well as your specific business and marketing goals, are likely the most important factors affecting your decision. Each option has pros and cons and so, to help you down this path of discovery, we’ve created quick guide to help you compare your options.
Read more: Should you hire a marketing agency?
Choosing the Right Winnipeg Marketing Agency
Hiring a marketing agency is a cost-effective way to improve marketing quality and consistency. If you've made the decision to source and hire an agency, the next step is finding one that fits your organization's goals, budget and values. Fit is essential. This is harder than it sounds as each marketing agency generally specializes in specific sectors, tactics and/or business sizes - there is no one size fits all solution. So how do you find the right agency for your organization?
The following 5-step process helps you to source, interview and evaluate your top agency picks.
Read more: Choosing the Right Winnipeg Marketing Agency
Back to School Marketing: A Change of Season + Reason
I was conditioned to “going back to school” for 17 years. Friends of mine who are certified professionals like doctors and lawyers were conditioned for another 10.
Towards the end of my summers (in Toronto) the Canadian National Exhibition (a.k.a. CNE) would flare up for 10 days and then shut down again. To Torontonians its opening signalled the end of summer.
Read more: Back to School Marketing: A Change of Season + Reason