Getting Ready for Winter - Tactically

bird in winter

Frank Wehrmann
Director
6P Marketing

Unless you’re exporting all of your goods and services to the equator, your brand probably needs to get ready for winter. Here are a few examples of how some of the brands we work with tackle the winter months:

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Getting Ready for Winter – Strategically

snowman in snow

Frank Wehrmann
Director
6P Marketing

While most of you live in a business environment where you need to focus on weekly, 10-day, monthly or quarterly sales, your customers live in a world ruled by a 365 day calendar (leap years aside) where civic, religious and traditional holidays, moon phases, the zodiac and many other intellectual and emotional ‘triggers’ can be used to stage sales events: Valentine’s Day and Boxing Day are two examples.

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Why I miss George and not Bruno

blue sky little cloud

Frank Wehrmann
Director
6P Marketing


Over the last 35 years I’ve worked  on lots of different accounts with hundreds of clients. George and Bruno were both real clients. Here’s why I miss George and not Bruno.

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Is your brand a place that I can come home to?

black and white corner store

Frank Wehrmann
Director
6P Marketing


The first store I can recall going to is Mikie’s Corner Store. Mikie was my first brand ambassador and I was four years old. His place offered me everything I could imagine and a whole lot more than I could afford. When I was seven, we moved from Parkdale to High Park and I got to know Pete’s Sunny Bar. Pete’s store was right across from Annette public school and he held me and four other generations of students captive until he died a few years ago. Now his daughter does the same. In high school, there was Mr. Yonka’s Variety Store. I bought my first pack of cigarettes there. Summer jobs and University took me downtown to a whole new world called Yonge Street.

Read more: Is your brand a place that I can come home to?

'Place' Can Make or Break Brands

blockbuster logo

Paul Provost
President
6P Marketing

In marketing, while most people associate "Place" with geography, it's actually more about the distribution channel(s) companies use to engage / service its target audiences. As consumers' buying habits change – purchasing, watching and reading online for example – changing where you offer your products becomes increasingly more important. In 2011, being an innovator is not necessarily a reflection of the types of products you offer, but how and where you offer them.

Read more: 'Place' Can Make or Break Brands

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