'Place' Can Make or Break Brands
In marketing, while most people associate "Place" with geography, it's actually more about the distribution channel(s) companies use to engage / service its target audiences. As consumers' buying habits change – purchasing, watching and reading online for example – changing where you offer your products becomes increasingly more important. In 2011, being an innovator is not necessarily a reflection of the types of products you offer, but how and where you offer them.
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Harness your Passion: DIY marketing brings costs and challenges
If your company needs to draft legal papers, you’ll hire a lawyer. At year-end, you’ll hire an accountant to ensure your financials are in order. When it’s time for a haircut, you’ll go to a barber.
You could do any of those jobs yourself… but why would you? Why spend your time outside your range of expertise? Why take the risk?
Marketing is truly at the heart of what makes a business succeed. For some reason though, people get caught in the DIY marketing trap.
Here are five key points to remember when deciding whether or not you should outsource your marketing efforts:
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My Passion Gets Me Hired and Fired
Passion is one of the fundamental pillars of 6P Marketing and the focus of this month's newsletter. You can read more about all 6 Ps here, or you can find out how passion gets me hired and fired and keep reading.
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Great People | Great Ideas | Great Sales
5 Steps that Turned this Auto Service Department Around
The impact that individuals can have on leadership, creativity and relationships is the focus of this month’s newsletter and my career. The title of this article is taken from a letterhead footer I designed about ten years ago for the Dealer Association that approved the service advertising for one of the world’s leading car makers. This is a great case study that shows you how a clear vision can change everything.
Read more: Great People | Great Ideas | Great Sales
Parenting a Strong Brand
6P Marketing Toronto
I’m in my mid-50s now, was born in Canada at the tail end of the Post WW2 baby-boom to German parents who came to Canada after the war. Their education, social background and life experiences affected how they raised their six children. My parents were 26 when my sister Petra was born. By the time I came along, nine years later, they had themselves, the other five kids and their new life in Canada sorted out. I had it much easier than my older brothers and sisters.
Read more: Parenting a Strong Brand