Harness your Passion: DIY marketing brings costs and challenges

boy fishing

Paul Provost
President
6P Marketing

If your company needs to draft legal papers, you’ll hire a lawyer. At year-end, you’ll hire an accountant to ensure your financials are in order. When it’s time for a haircut, you’ll go to a barber.

You could do any of those jobs yourself… but why would you? Why spend your time outside your range of expertise? Why take the risk?

Marketing is truly at the heart of what makes a business succeed. For some reason though, people get caught in the DIY marketing trap.

Here are five key points to remember when deciding whether or not you should outsource your marketing efforts:

Read more: Harness your Passion: DIY marketing brings costs and challenges

Great People | Great Ideas | Great Sales

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5 Steps that Turned this Auto Service Department Around

Frank Wehrmann
Director
6P Marketing

The impact that individuals can have on leadership, creativity and relationships is the focus of this month’s newsletter and my career. The title of this article is taken from a letterhead footer I designed about ten years ago for the Dealer Association that approved the service advertising for one of the world’s leading car makers. This is a great case study that shows you how a clear vision can change everything.

Read more: Great People | Great Ideas | Great Sales

Parenting a Strong Brand

look up tree tops

Frank Wehrmann
Director
6P Marketing Toronto

I’m in my mid-50s now, was born in Canada at the tail end of the Post WW2 baby-boom to German parents who came to Canada after the war. Their education, social background and life experiences affected how they raised their six children. My parents were 26 when my sister Petra was born. By the time I came along, nine years later, they had themselves, the other five kids and their new life in Canada sorted out. I had it much easier than my older brothers and sisters.

Read more: Parenting a Strong Brand

Clear Corporate Vision. Strategy or Tactic?

play book green grass

Frank Wehrmann
Director
6P Marketing Toronto

While the correct answer, as always, is it depends, smart organizations have a clear corporate vision that everyone understands. If you don’t have one, get one. And if you don’t know where or how to get one – email me, Frank Wehrmann, at 6p marketing and I’ll sort you out.

Read more: Clear Corporate Vision. Strategy or Tactic?

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