The WAG, Wabbits and Warner Brothers on the branding process

looney tunes

Frank Wehrmann
6P Marketing

So I went to the WAG last month to see the Warner Brothers exhibit. What I went for and what I left with are two very different things: it’s the kind of moment brand managers, like 

Sylvester - Waner Brothers Exhibit

me, really live for.

What I went to see:
A few of my old childhood friends: Daffy Duck, The Road Runner, Bugs Bunny, Foghorn leghorn – and more.

What I left with: A whole new appreciation for brand management.

Read more: The WAG, Wabbits and Warner Brothers on the branding process

Why Valentine's Day?


Frank Wehrmann
6P Marketing

I got my 1st valentine from Billy Buckley the class bully. Like many other kids in the class he got a book of them and passed them out to friends and foes. Looking back on those days, getting the most valentines was a whole lot like having the most friends on Facebook. Some things never change…
Why Valentine's Day?

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Let Passion Drive You

horse races

Let Passion drive you ----

Have you ever witnessed someone passionate about a product or service they were offering?

Perhaps it was a genuinely friendly smile and hello from the Walmart greeter or the unexpected follow up from the service/sales rep for a product you recently purchased. It doesn’t happen often, does it? It is oftentimes empowering, inspiring and motivating.

Read more: Let Passion Drive You

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