The WAG, Wabbits and Warner Brothers on the branding process
So I went to the WAG last month to see the Warner Brothers exhibit. What I went for and what I left with are two very different things: it’s the kind of moment brand managers, like
me, really live for.
What I went to see: A few of my old childhood friends: Daffy Duck, The Road Runner, Bugs Bunny, Foghorn leghorn – and more.
What I left with: A whole new appreciation for brand management.
Read more: The WAG, Wabbits and Warner Brothers on the branding process
Why Valentine's Day?
I got my 1st valentine from Billy Buckley the class bully. Like many other kids in the class he got a book of them and passed them out to friends and foes. Looking back on those days, getting the most valentines was a whole lot like having the most friends on Facebook. Some things never change…
Read more: Why Valentine's Day?
The Evolution of Ketchup
What? A new ketchup packet?
Read more: The Evolution of Ketchup
Let Passion Drive You
Let Passion drive you ----
Have you ever witnessed someone passionate about a product or service they were offering?
Perhaps it was a genuinely friendly smile and hello from the Walmart greeter or the unexpected follow up from the service/sales rep for a product you recently purchased. It doesn’t happen often, does it? It is oftentimes empowering, inspiring and motivating.
Read more: Let Passion Drive You
Is Anybody Following Your Thought Leadership? Five Best-Practices
By Paul McKeon
Published on November 10, 2009
Rudolf Melik is a modest man, but he is also a thought leader.
Read more: Is Anybody Following Your Thought Leadership? Five Best-Practices