HTML versus Content Management System (CMS) Websites
By Paul Provost
Founder of 6P Marketing
Many companies originally set up their websites as a means to advertise and promote their products or services. These Brochure Sites are static, online versions of the company’s new business presentation – an online brochure.
More recently, websites like eBay, blogs, and social networking sites like Facebook and LinkedIn increased the demand from organizations, who are usually not computer literate, to build dynamic websites with content that they could quickly and easily update with new information and features.
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Embracing Cross-Channel Analytics to Create a Competitive Advantage
by Laura Patterson
Published on December 22, 2009
There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix.
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Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found
by Mike Volpe
Originally published on August 19, 2008
People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail?
Read more: Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found
How Effective Form Headers Increase Registration Count
Have you ever gone to a website and had a difficult time finding what you're looking for, so you end up leaving? The same thing can happen with your registration form. The first thing people see when they land on your registration form is the top of the page. So you’ll want to make a great first impression and provide all necessary information for them to complete their registration.
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Your Website's Missing Ingredient
by Jerry Bader
Published on October 13, 2009
"My mechanic told me he couldn't repair my brakes so he made my horn louder."
—Steven Wright, comedian
We all want our websites to be more effective, and if you're like most businesspeople you are constantly searching the Web for anything that will help.
Read more: Your Website's Missing Ingredient