SEO is All the Rage but Just 1/3 of the Story

Search engine optimization (SEO) definition

Frank Wehrmann
Creative Director
6P Marketing


Did you know your web visitors can only get to your site in one of three ways?

It’s true! Check it out:

1. ORGANIC TRAFFIC (50-80% of your traffic)

  • Organic traffic is directed to your website by search engines like Google or Yahoo. But to appear at the top of a search results page, your website content must match the terms fed into a search engine better than any other web location’s.

2. DIRECT TRAFFIC (20-40% of your traffic)

  • Direct traffic sidesteps search engines completely with site bookmarks or because people remember your web address. Or maybe you gave them a business card.
    If people are coming to your site directly, odds are your site is important to them.

3. REFERRAL TRAFFIC (5-25% of your traffic)

  • Referral traffic comes to your site from all sorts of places: your Facebook account link and your e-mail signature link are two quick examples.

Read more: SEO is All the Rage but Just 1/3 of the Story

Built for Speed: 6 Reasons Your Website is a Tortoise

red corvette engine

Paul Provost
President
6P Marketing

When building a website, speed is key.

Attention spans are at an all time low and if people need to wait for your website to load, they will probably just leave and find a faster one. Higher load times are particularly problematic for mobile devices as people on the go need things RIGHT NOW.

As a basic rule of thumb, any website that takes more than 2 seconds to load (6pmarketing.com is clocking in at 1.29 seconds) should be cause for investigation.

Read more: Built for Speed: 6 Reasons Your Website is a Tortoise

Searching for Truth Online: A Guide to Questioning and Filtering Data

blue lock icon

Paul Provost
President
6P Marketing

Searching OnlineWhen I think back to university, memories flood in. I remember hauling piles of textbooks home from the university bookstore on the first day of school. I recall mornings, afternoons and nights spent searching for books in Dafoe library.

Wow how things have changed!

Wikipedia, Google and countless websites and blogs didn't even exist then and are now only clicks away. With this shift, a whole new set of skills is essential for students and for business people's success: the ability to sift through the Internet and find accurate, trustworthy information.

Read more: Searching for Truth Online: A Guide to Questioning and Filtering Data

Web Analytics Forecast

phone with google page

Here is a study by Forrester Research documenting interesting trends in the world of web analytics. Full document here...

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