Canada’s New Anti-Spam Legislation (CASL)

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Frank Wehrmann, Creative Director

On July 1, 2014, new Anti-Spam Legislation, otherwise known as CASL (Canadian Anti-Spam Legislation), will apply to any commercial message you “send” to a Canadian citizen’s “digital address”.

The new legislation sets out select requirements for sending a certain type of message, called a commercial electronic message (CEM), to an electronic address. If you are sending a CEM to an electronic address, then you need to comply with these three requirements:

Read more: Canada’s New Anti-Spam Legislation (CASL)

Making A Difference


Paul Provost
6P Marketing

ICYA Newflash

I get a lot of emails and correspondence and admittedly, I get to read only a fraction of them.  Some of it is spam, some poorly thought out self-promotion and others are written / provided in a sincere and meaningful manner.

One such correspondence I received very recently was from a group that we proudly support - Inner City Youth Alive.  The cover article by Kent Dueck, Executive Director at ICYA, was particularly impacting and re-confirmed the purpose and drive that they have for their community and for helping others. It took me into a dark place that I have never experienced and I wish others didn't have to either. It made me want to reach out and help. This well written piece reminded me that ICYA is out there helping those that need help now and that ICYA also needs help to help more of those who need their help.

Read more: Making A Difference

Q: Does e-branding really make a difference?

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A: Yes and it can save you money in the short and long run!

At 6P Marketing, we believe that a strong, consistent brand helps your customers and prospects believe that they are in the right place – not the wrong place. Importantly, the branding process only starts with a logo and colour scheme; great branding is comprised of everything you do and say, from your e-marketing, website and social marketing to your customer service practices.

Read more: Q: Does e-branding really make a difference?

Making Your Email 'Social-able'

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by Kara Trivunovic
Published on November 3, 2009

When the weather gets warm, we Midwesterners really enjoy hanging out with our neighbors and having a cold drink.

Read more: Making Your Email 'Social-able'

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