The Marketing Question Every Business Leader Should be Asking

Woman calculating marketing budget

One of the most common questions business owners ask 6P is:

How much should I spend on marketing?

For marketers, this is a loaded question with sweeping implications. Quote too high a number and you risk coming across selfish. Quote something too low and your value may be called into question. Factor in each individual's perceptions of what qualifies as too high or too low, and there just isn't a right answer – at least not without more substantive information.

Read more: The Marketing Question Every Business Leader Should be Asking

Our Public Trust Opportunity

 PT-article-June2016.jpg

Just off of 2016 Farm and Food Care and The Canadian Centre for Food Integrity Public Trust Summit, and after thinking about not much more than how to earn public trust with the urban consumer within the agricultural… er, food industry (more on that later) for the past 36 hours, I ask myself whether I as an agri-marketer and communicator, and is the agricultural industry as a whole, any better off or at least further along.

Read more: Our Public Trust Opportunity

The #1 Thing that Prevents Entrepreneurs from Growing Their Business

Business advice for success from Winnipeg’s small business marketing specialists, 6P Marketing.

For many businesses, the main barrier to growth isn't cash flow, staffing or marketing, it's the ability of an entrepreneur to "let go" and let other people do their jobs without trying to control it all. It is a function of delegation, management and leadership skills. If business owners are unable to step back into a leadership position to help the business grow, they will suddenly become their own worst enemy.

What keeps entrepreneurs from growing their businesses?

The answer is simple: Themselves.

Read more: The #1 Thing that Prevents Entrepreneurs from Growing Their Business

Financing Your Marketing Investment

The Business Development Bank of Canada (BDC) and 6P Marketing facilitate marketing initiatives through long-term planning.

The words "marketing" and "quick fix" go together like oil and water. Many business owners throw their whole budget into a magazine ad or mailer, thinking that the possibility of an immediate payoff is the way to go. Some call it ROI. This one off type of marketing is a gamble and it rarely pays off.

Looking to really succeed in business? The key is to shift the focus from short-term.

Read more: Financing Your Marketing Investment

Why Your Website Should Change Every Four Years

Is it time to redesign your company website? Consider a fresh website design by Winnipeg’s small business marketing specialists, 6P Marketing.

Take a moment and think about everything that has changed for you and your business in the past four years.

Whether it's your life, your business or the lives of your friends, four years can be an eternity. Now take a look at your website: how many updates have you made over the same time period? What percentage of the content on your site is current and up-to-date? If you've seen changes in your product/service line-up, market focus or team, does your website do those changes justice?

As a general rule of thumb, we recommend a full website review/overhaul every four years. Here's why:

Read more: Why Your Website Should Change Every Four Years

Share this article

Learn How 6P Can Help. Schedule An Appointment

Click here

Insights Search

Switch to
Branding Art