The Marketing Question Every Business Leader Should be Asking
One of the most common questions business owners ask 6P is:
How much should I spend on marketing?
For marketers, this is a loaded question with sweeping implications. Quote too high a number and you risk coming across selfish. Quote something too low and your value may be called into question. Factor in each individual's perceptions of what qualifies as too high or too low, and there just isn't a right answer – at least not without more substantive information.
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Our Public Trust Opportunity
Just off of 2016 Farm and Food Care and The Canadian Centre for Food Integrity Public Trust Summit, and after thinking about not much more than how to earn public trust with the urban consumer within the agricultural… er, food industry (more on that later) for the past 36 hours, I ask myself whether I as an agri-marketer and communicator, and is the agricultural industry as a whole, any better off or at least further along.
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The #1 Thing that Prevents Entrepreneurs from Growing Their Business
For many businesses, the main barrier to growth isn't cash flow, staffing or marketing, it's the ability of an entrepreneur to "let go" and let other people do their jobs without trying to control it all. It is a function of delegation, management and leadership skills. If business owners are unable to step back into a leadership position to help the business grow, they will suddenly become their own worst enemy.
What keeps entrepreneurs from growing their businesses?
The answer is simple: Themselves.
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Financing Your Marketing Investment
The words "marketing" and "quick fix" go together like oil and water. Many business owners throw their whole budget into a magazine ad or mailer, thinking that the possibility of an immediate payoff is the way to go. Some call it ROI. This one off type of marketing is a gamble and it rarely pays off.
Looking to really succeed in business? The key is to shift the focus from short-term.
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Why Your Website Should Change Every Four Years
Take a moment and think about everything that has changed for you and your business in the past four years.
Whether it's your life, your business or the lives of your friends, four years can be an eternity. Now take a look at your website: how many updates have you made over the same time period? What percentage of the content on your site is current and up-to-date? If you've seen changes in your product/service line-up, market focus or team, does your website do those changes justice?
As a general rule of thumb, we recommend a full website review/overhaul every four years. Here's why:
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