Prepping For a Conference – Stage I: Before the Event

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Events can be an important part of your organization’s success. Whether it’s a two-day conference, a consumer tradeshow or a lunch-n-learn seminar, there are multiple takeaways that come from attending these events.

On the surface, justifying attendance can be difficult when you consider the number of hours you or your associates will be away from your office; but if you plan and prepare properly, the benefits of stepping away from your desk and attending a convention far outweigh the lost production hours.

Over the next few articles, we’re going to provide you with a series of tips to get you through your next conference experience and get the best results possible for you and your business. Maximizing benefit requires careful planning for each step of the event – pre, during and post.

Read more: Prepping For a Conference – Stage I: Before the Event

Prepping For a Conference – Stage II: During The Event

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Events can be an important part of your business’ success. Whether it’s a two-day conference, a consumer tradeshow or a lunch-n-learn seminar, there are multiple takeaways that come from attending an event.

As part of our three-part series of tips to get you through your next conference experience and get the best results possible for you and your Winnipeg business, we’re looking today at what you can achieve when you are at your event.

Read more: Prepping For a Conference – Stage II: During The Event

Prepping For a Conference – Stage III: After the Event

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Events can be an important part of your organization’s success. Whether it’s a two-day conference, a consumer tradeshow or a lunch-n-learn seminar, there are multiple takeaways that come from attending an event.

 As part of our three-part series of tips to get you through your next conference experience and get the best results possible for you and your business, we’re looking today at what you can achieve when you come back from your event.

Read more: Prepping For a Conference – Stage III: After the Event

The Marketing Question Every Business Leader Should be Asking

Woman calculating marketing budget

One of the most common questions business owners ask 6P is:

How much should I spend on marketing?

For marketers, this is a loaded question with sweeping implications. Quote too high a number and you risk coming across selfish. Quote something too low and your value may be called into question. Factor in each individual's perceptions of what qualifies as too high or too low, and there just isn't a right answer – at least not without more substantive information.

Read more: The Marketing Question Every Business Leader Should be Asking

Our Public Trust Opportunity

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Just off of 2016 Farm and Food Care and The Canadian Centre for Food Integrity Public Trust Summit, and after thinking about not much more than how to earn public trust with the urban consumer within the agricultural… er, food industry (more on that later) for the past 36 hours, I ask myself whether I as an agri-marketer and communicator, and is the agricultural industry as a whole, any better off or at least further along.

Read more: Our Public Trust Opportunity

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