The Value of an Agency of Record
In today's competitive marketplace, efficient and effective marketing has become a hallmark of successful businesses. Engaging potential customers and moving them to make a decision is both an art and a science, requiring a diverse set of skills that no one person can possess.
That's where marketing agencies come in.
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3 Things You've Always Wanted to Know About Marketing Agencies
Question #1: What is the Value of Using a Marketing Agency?
I get asked this question all the time and, honestly, my answer varies person to person. Every business is unique and every market requires an open mind and careful thought. While these variables affect my long answer to this question, my short answer always remains the same: hiring a marketing agency will help you achieve greater awareness, interest and quality leads.
In this article I dive deeper into the unique value that agencies offer, and also answer a few additional questions that I'm asked on a regular basis.
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Mobilegeddon is Here: How Google's New Update Affects Your Site
Is your website suddenly showing up lower in Google search results on mobile devices? If your business counts on web traffic as part of your marketing strategy, this is not an issue to be taken lightly.
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Good Value = Big Business
By Paul Provost, President
Recently, I had an interesting experience over breakfast - one that relates to most every business and how they operate and how they market themselves. Allow me to explain:
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5 DOs & DON'Ts for Social Media Success
Adam Levy, Account Manager / Special Projects
Social media can be a fickle friend – that's a fact. For businesses, if you don't know what you're doing, it can be a huge waste of marketing time and dollars. Worst-case scenario? Instead of successfully promoting your company, you actually turn off prospects and give your clients second thoughts.
So, what are the basics of social media etiquette? What are the big DOs and DON'Ts of social media success? Follow these tips and you'll avoid some of the main social media pitfalls.
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