Financing Your Marketing Investment
The words "marketing" and "quick fix" go together like oil and water. Many business owners throw their whole budget into a magazine ad or mailer, thinking that the possibility of an immediate payoff is the way to go. Some call it ROI. This one off type of marketing is a gamble and it rarely pays off.
Looking to really succeed in business? The key is to shift the focus from short-term.
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The Value of an Agency of Record
In today's competitive marketplace, efficient and effective marketing has become a hallmark of successful businesses. Engaging potential customers and moving them to make a decision is both an art and a science, requiring a diverse set of skills that no one person can possess.
That's where marketing agencies come in.
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3 Things You've Always Wanted to Know About Marketing Agencies
Question #1: What is the Value of Using a Marketing Agency?
I get asked this question all the time and, honestly, my answer varies person to person. Every business is unique and every market requires an open mind and careful thought. While these variables affect my long answer to this question, my short answer always remains the same: hiring a marketing agency will help you achieve greater awareness, interest and quality leads.
In this article I dive deeper into the unique value that agencies offer, and also answer a few additional questions that I'm asked on a regular basis.
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Why Your Website Should Change Every Four Years
Take a moment and think about everything that has changed for you and your business in the past four years.
Whether it's your life, your business or the lives of your friends, four years can be an eternity. Now take a look at your website: how many updates have you made over the same time period? What percentage of the content on your site is current and up-to-date? If you've seen changes in your product/service line-up, market focus or team, does your website do those changes justice?
As a general rule of thumb, we recommend a full website review/overhaul every four years. Here's why:
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Mobilegeddon is Here: How Google's New Update Affects Your Site
Is your website suddenly showing up lower in Google search results on mobile devices? If your business counts on web traffic as part of your marketing strategy, this is not an issue to be taken lightly.
Read more: Mobilegeddon is Here: How Google's New Update Affects Your Site