Is Your Company Ready for Social Media?

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Paul Provost, President

Yes, social media is all the rage.

Yes, it can be incredibly effective for businesses of all shapes and sizes.

No, it is not the solution to all your problems nor is it the golden goose that everyone and their mother seems to be saying it is. Did your mother ever use the phrase, "If your friends jumped off the bridge, would you?"

In other words, before you jump in, take a moment and ask yourself the following 12 questions and then ask yourself if you really are ready to let loose on social media.

Read more: Is Your Company Ready for Social Media?

Planning Your Website: Six Simple Steps

sketch of thumbnailsPaul Provost, President

Whether you plan on developing a new company website in-house or through a marketing agency, proper research, planning and goal-setting is imperative. Thorough website planning ensures that all parties are on the same page working towards the same goals. If you choose to contract the site to an agency, doing your own planning beforehand helps with the estimating process and will save both you and the agency time and money

Here are six simple steps to get your website off to the right start:

Read more: Planning Your Website: Six Simple Steps

Canada’s New Anti-Spam Legislation (CASL)

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Frank Wehrmann, Creative Director

On July 1, 2014, new Anti-Spam Legislation, otherwise known as CASL (Canadian Anti-Spam Legislation), will apply to any commercial message you “send” to a Canadian citizen’s “digital address”.

The new legislation sets out select requirements for sending a certain type of message, called a commercial electronic message (CEM), to an electronic address. If you are sending a CEM to an electronic address, then you need to comply with these three requirements:

Read more: Canada’s New Anti-Spam Legislation (CASL)

7 Steps to Develop an Effective Marketing Communications Strategy

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Paul Provost, President

Gaining awareness is one of the first steps in the sales process and the main focus of your marketing communications (marcom) strategy. Getting to know your audience, crafting your message and tracking results are only a few pieces of the puzzle.

Why all the fuss? An effective marketing communications plan results in a better, more consistent brand experience. The end result: more sales.

Read more: 7 Steps to Develop an Effective Marketing Communications Strategy

If Your Web Address is on Your Business Card, You Already Believe That Integrated Media Campaigns Work Better

missing puzzle piece

Frank Wehrmann
Creative Director
6P Marketing

FACT:
Almost all advertising campaigns benefit from greater message repetition.

The greater the repetition, the greater the response.

From a media point of view, the challenge for your business is determining which media combination builds customer loyalty and sales best. Finding the right media combination takes time and effort. There aren't any shortcuts to this process.

Read more: If Your Web Address is on Your Business Card, You Already Believe That Integrated Media Campaigns...

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