Good Value = Big Business

Find out why good service and good value are still the staples of good businesses.

By Paul Provost, President

Recently, I had an interesting experience over breakfast - one that relates to most every business and how they operate and how they market themselves. Allow me to explain:

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5 DOs & DON'Ts for Social Media Success

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Adam Levy, Account Manager / Special Projects

Social media can be a fickle friend – that's a fact. For businesses, if you don't know what you're doing, it can be a huge waste of marketing time and dollars. Worst-case scenario? Instead of successfully promoting your company, you actually turn off prospects and give your clients second thoughts.

So, what are the basics of social media etiquette? What are the big DOs and DON'Ts of social media success? Follow these tips and you'll avoid some of the main social media pitfalls.

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Is Your Company Ready for Social Media?

hand holding phone

Paul Provost, President

Yes, social media is all the rage.

Yes, it can be incredibly effective for businesses of all shapes and sizes.

No, it is not the solution to all your problems nor is it the golden goose that everyone and their mother seems to be saying it is. Did your mother ever use the phrase, "If your friends jumped off the bridge, would you?"

In other words, before you jump in, take a moment and ask yourself the following 12 questions and then ask yourself if you really are ready to let loose on social media.

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Planning Your Website: Six Simple Steps

sketch of thumbnailsPaul Provost, President

Whether you plan on developing a new company website in-house or through a marketing agency, proper research, planning and goal-setting is imperative. Thorough website planning ensures that all parties are on the same page working towards the same goals. If you choose to contract the site to an agency, doing your own planning beforehand helps with the estimating process and will save both you and the agency time and money

Here are six simple steps to get your website off to the right start:

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Canada’s New Anti-Spam Legislation (CASL)

mail and mailbox

Frank Wehrmann, Creative Director

On July 1, 2014, new Anti-Spam Legislation, otherwise known as CASL (Canadian Anti-Spam Legislation), will apply to any commercial message you “send” to a Canadian citizen’s “digital address”.

The new legislation sets out select requirements for sending a certain type of message, called a commercial electronic message (CEM), to an electronic address. If you are sending a CEM to an electronic address, then you need to comply with these three requirements:

Read more: Canada’s New Anti-Spam Legislation (CASL)

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