Good Value = Big Business

Find out why good service and good value are still the staples of good businesses.

By Paul Provost, President

Recently, I had an interesting experience over breakfast - one that relates to most every business and how they operate and how they market themselves. Allow me to explain:

Read more: Good Value = Big Business

5 DOs & DON'Ts for Social Media Success

notebook and cell phone

Adam Levy, Account Manager / Special Projects

Social media can be a fickle friend – that's a fact. For businesses, if you don't know what you're doing, it can be a huge waste of marketing time and dollars. Worst-case scenario? Instead of successfully promoting your company, you actually turn off prospects and give your clients second thoughts.

So, what are the basics of social media etiquette? What are the big DOs and DON'Ts of social media success? Follow these tips and you'll avoid some of the main social media pitfalls.

Read more: 5 DOs & DON'Ts for Social Media Success

Is Your Company Ready for Social Media?

hand holding phone

Paul Provost, President

Yes, social media is all the rage.

Yes, it can be incredibly effective for businesses of all shapes and sizes.

No, it is not the solution to all your problems nor is it the golden goose that everyone and their mother seems to be saying it is. Did your mother ever use the phrase, "If your friends jumped off the bridge, would you?"

In other words, before you jump in, take a moment and ask yourself the following 12 questions and then ask yourself if you really are ready to let loose on social media.

Read more: Is Your Company Ready for Social Media?

Planning Your Website: Six Simple Steps

sketch of thumbnailsPaul Provost, President

Whether you plan on developing a new company website in-house or through a marketing agency, proper research, planning and goal-setting is imperative. Thorough website planning ensures that all parties are on the same page working towards the same goals. If you choose to contract the site to an agency, doing your own planning beforehand helps with the estimating process and will save both you and the agency time and money

Here are six simple steps to get your website off to the right start:

Read more: Planning Your Website: Six Simple Steps

Share this article

Learn How 6P Can Help. Schedule An Appointment

Click here

Insights Search

Switch to
Branding Art