10 Ways to Celebrate a Corporate Anniversary

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Paul Provost
President
6P Marketing

People remember and celebrate their wedding anniversaries (especially after they’ve forgotten once!). We understand that these milestones are an important way to reflect on where we’ve been and reaffirm our commitment for the future – and we all agree that those things are worth sharing and celebrating.

Why don’t businesses do the same?

Read more: 10 Ways to Celebrate a Corporate Anniversary

Contingency Planning

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Frank Wehrmann
Director
6P Marketing

The VAST majority of (younger) clients that I have worked with over the last 35 years do not understand contingency planning. They set aside some money for “plan B” but never sort out what kind of eventualities they may have to address in scenario B, C, D, E – or F for that matter. 
After all – “I don’t’ know what I don’t know. And I’m sure as hell not going to tell anyone that I don’t because there are 50 people lined up for my job who will swear that they do know!”

Time and money are two other reasons why marcom contingency plans are becoming rare.

If you want to build a decent contingency plan ...

Read more: Contingency Planning

The Not-So-Mystical World of Social Media Marketing

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Kevin Parsons
Business Development Specialist
6P Marketing

The popularity of social media marketing continues to rise year after year. To grab an even greater share of online ad dollars, the main social media platforms continuously develop new and creative ways to help businesses reach a greater audience.

While this may seem exciting – and in many ways it is – many of the business owners we speak with consider social media to be a main stress point. Here are the three most common scenarios we hear from business owners:

Read more: The Not-So-Mystical World of Social Media Marketing

10 Tips for DIY Search Engine Optimization

Pie Chart

Paul Provost
President
6P Marketing

To understand SEO, understanding search engines is essential. The main goal of Google, Bing and the other major search players is to help people find the most relevant content possible. Search engines regularly scour the internet, website by website, to gain an understanding of what each site is about, who it's for and what search keywords match up.

Ensuring your website offers the most relevant, timely information possible to your target audience is the best way to increase your search rankings. The second part of this is ensuring that your site is set up, coded and organized as efficiently as possible to make it clear to the search engines what you have to offer.

Here are ten basic SEO tips to help you get there:

Read more: 10 Tips for DIY Search Engine Optimization

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