The VAST majority of (younger) clients that I have worked with over the last 35 years do not understand contingency planning. They set aside some money for “plan B” but never sort out what kind of eventualities they may have to address in scenario B, C, D, E – or F for that matter.
After all – “I don’t’ know what I don’t know. And I’m sure as hell not going to tell anyone that I don’t because there are 50 people lined up for my job who will swear that they do know!”
Time and money are two other reasons why marcom contingency plans are becoming rare.
If you want to build a decent contingency plan ...
Read more: Contingency Planning
The Not-So-Mystical World of Social Media Marketing
Business Development Specialist
The popularity of social media marketing continues to rise year after year. To grab an even greater share of online ad dollars, the main social media platforms continuously develop new and creative ways to help businesses reach a greater audience.
While this may seem exciting – and in many ways it is – many of the business owners we speak with consider social media to be a main stress point. Here are the three most common scenarios we hear from business owners:
Read more: The Not-So-Mystical World of Social Media Marketing
10 Tips for DIY Search Engine Optimization
To understand SEO, understanding search engines is essential. The main goal of Google, Bing and the other major search players is to help people find the most relevant content possible. Search engines regularly scour the internet, website by website, to gain an understanding of what each site is about, who it's for and what search keywords match up.
Ensuring your website offers the most relevant, timely information possible to your target audience is the best way to increase your search rankings. The second part of this is ensuring that your site is set up, coded and organized as efficiently as possible to make it clear to the search engines what you have to offer.
Here are ten basic SEO tips to help you get there:
Read more: 10 Tips for DIY Search Engine Optimization
Search Engine Optimization: Spam-Promoted Snake Oil or Online Marketing Necessity?
Search Engine Optimization (SEO) is the process of analyzing and tweaking a website to help it rank higher in unpaid (organic) search results. The aim of this, in layman's terms, is to rank higher when potential clients search for products or services that your business offers.
The main variables that you have control over include your website's content, organization and coding. There are huge benefits to showing up higher in search engines like Google and Bing and, because of this, SEO has become a popular service offering for website developers and online marketers.
In my opinion, SEO is crucial to your online success… when it's managed properly. SEO services offered by professional marketing companies involve a full analysis of your website, search rankings, target market and marketing plan as a whole. Realistic goals are set and the quality of your website and overall message will not be sacrificed by SEO changes.
Read more: Search Engine Optimization: Spam-Promoted Snake Oil or Online Marketing Necessity?
Do you know your “why” and where to find your “tribe”?
In 2010, Simon Sinek* joined the RAND Corporation where he advises on matters of military innovation and planning. Before that, he was in advertising – it’s also a type of warfare.
Military + Marketing strategists are interested in Mr. Sinek’s fresh approach and thinking around an old, interesting question:
Q: Why do some companies (like Apple for instance) do better than others (like Dell for instance), despite the fact that everyone has access to the same talent, consultants, media, etc.?
A: Mr. Sinek argues that all inspired leaders (and brands) merchandise their “why” (or why they do what they do), and leave “what they do” until later.
Read more: Do you know your “why” and where to find your “tribe”?