10 Tips for DIY Search Engine Optimization

Pie Chart

Paul Provost
President
6P Marketing

To understand SEO, understanding search engines is essential. The main goal of Google, Bing and the other major search players is to help people find the most relevant content possible. Search engines regularly scour the internet, website by website, to gain an understanding of what each site is about, who it's for and what search keywords match up.

Ensuring your website offers the most relevant, timely information possible to your target audience is the best way to increase your search rankings. The second part of this is ensuring that your site is set up, coded and organized as efficiently as possible to make it clear to the search engines what you have to offer.

Here are ten basic SEO tips to help you get there:

Read more: 10 Tips for DIY Search Engine Optimization

Search Engine Optimization: Spam-Promoted Snake Oil or Online Marketing Necessity?

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Paul Provost
President
6P Marketing

Search Engine Optimization (SEO) is the process of analyzing and tweaking a website to help it rank higher in unpaid (organic) search results. The aim of this, in layman's terms, is to rank higher when potential clients search for products or services that your business offers.

The main variables that you have control over include your website's content, organization and coding. There are huge benefits to showing up higher in search engines like Google and Bing and, because of this, SEO has become a popular service offering for website developers and online marketers.

In my opinion, SEO is crucial to your online success… when it's managed properly. SEO services offered by professional marketing companies involve a full analysis of your website, search rankings, target market and marketing plan as a whole. Realistic goals are set and the quality of your website and overall message will not be sacrificed by SEO changes.

Read more: Search Engine Optimization: Spam-Promoted Snake Oil or Online Marketing Necessity?

Do you know your “why” and where to find your “tribe”?

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Frank Wehrmann
Director
6P Marketing

In 2010, Simon Sinek* joined the RAND Corporation where he advises on matters of military innovation and planning. Before that, he was in advertising – it’s also a type of warfare.
Military + Marketing strategists are interested in Mr. Sinek’s fresh approach and thinking around an old, interesting question:   

Q: Why do some companies (like Apple for instance) do better than others (like Dell for instance), despite the fact that everyone has access to the same talent, consultants, media, etc.?

A: Mr. Sinek argues that all inspired leaders (and brands) merchandise their “why” (or why they do what they do), and leave “what they do” until later.

Read more: Do you know your “why” and where to find your “tribe”?

Built for Speed: 6 Reasons Your Website is a Tortoise

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Paul Provost
President
6P Marketing

When building a website, speed is key.

Attention spans are at an all time low and if people need to wait for your website to load, they will probably just leave and find a faster one. Higher load times are particularly problematic for mobile devices as people on the go need things RIGHT NOW.

As a basic rule of thumb, any website that takes more than 2 seconds to load (6pmarketing.com is clocking in at 1.29 seconds) should be cause for investigation.

Read more: Built for Speed: 6 Reasons Your Website is a Tortoise

Your ever-changing brand terrain

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Frank Wehrmann
Director
6P Marketing

Charlie and I took a walk on the beach today (as we do most days). Here the grass is still green and many asters, roses, dandelions and clover species are still blooming. We have fog, little frost and no snow. I’m sharing this news with you because it underscores the need to think about all six P’s of marketing before you look out your “local” window and project the problems & opportunities you see around you onto the world at large.

Southern Ontario retailers are stocking, but won’t be selling rock salt, shovels, blowers, remote starters, batteries, snow tires and other “deep-freeze basics” any time soon. That impacts carrying costs, profit margins and other operational realities.  

Read more: Your ever-changing brand terrain

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