Search Engine Optimization: Spam-Promoted Snake Oil or Online Marketing Necessity?
Search Engine Optimization (SEO) is the process of analyzing and tweaking a website to help it rank higher in unpaid (organic) search results. The aim of this, in layman's terms, is to rank higher when potential clients search for products or services that your business offers.
The main variables that you have control over include your website's content, organization and coding. There are huge benefits to showing up higher in search engines like Google and Bing and, because of this, SEO has become a popular service offering for website developers and online marketers.
In my opinion, SEO is crucial to your online success… when it's managed properly. SEO services offered by professional marketing companies involve a full analysis of your website, search rankings, target market and marketing plan as a whole. Realistic goals are set and the quality of your website and overall message will not be sacrificed by SEO changes.
Read more: Search Engine Optimization: Spam-Promoted Snake Oil or Online Marketing Necessity?
Do you know your “why” and where to find your “tribe”?
In 2010, Simon Sinek* joined the RAND Corporation where he advises on matters of military innovation and planning. Before that, he was in advertising – it’s also a type of warfare.
Military + Marketing strategists are interested in Mr. Sinek’s fresh approach and thinking around an old, interesting question:
Q: Why do some companies (like Apple for instance) do better than others (like Dell for instance), despite the fact that everyone has access to the same talent, consultants, media, etc.?
A: Mr. Sinek argues that all inspired leaders (and brands) merchandise their “why” (or why they do what they do), and leave “what they do” until later.
Read more: Do you know your “why” and where to find your “tribe”?
Built for Speed: 6 Reasons Your Website is a Tortoise
When building a website, speed is key.
Attention spans are at an all time low and if people need to wait for your website to load, they will probably just leave and find a faster one. Higher load times are particularly problematic for mobile devices as people on the go need things RIGHT NOW.
As a basic rule of thumb, any website that takes more than 2 seconds to load (6pmarketing.com is clocking in at 1.29 seconds) should be cause for investigation.
Read more: Built for Speed: 6 Reasons Your Website is a Tortoise
Your ever-changing brand terrain
Charlie and I took a walk on the beach today (as we do most days). Here the grass is still green and many asters, roses, dandelions and clover species are still blooming. We have fog, little frost and no snow. I’m sharing this news with you because it underscores the need to think about all six P’s of marketing before you look out your “local” window and project the problems & opportunities you see around you onto the world at large.
Southern Ontario retailers are stocking, but won’t be selling rock salt, shovels, blowers, remote starters, batteries, snow tires and other “deep-freeze basics” any time soon. That impacts carrying costs, profit margins and other operational realities.
Read more: Your ever-changing brand terrain
Should you hire a marketing agency?
Many business owners / leaders feel that their marketing efforts are OK, but they know that they could be better - they just don’t how how. If you’re in the same boat, it may be time to examine your marketing setup and look at new options. There are three routes you can take - OPTION 1: Continue to do it yourself, OPTION 2: Hire a marketing specialist or OPTION 3: Outsource some or all of the tactics to a marketing agency.
Your budget, as well as your specific business and marketing goals, are likely the most important factors affecting your decision. Each option has pros and cons and so, to help you down this path of discovery, we’ve created quick guide to help you compare your options.
Read more: Should you hire a marketing agency?