Should you hire a marketing agency?

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Paul Provost
President
6P Marketing

Many business owners / leaders feel that their marketing efforts are OK, but they know that they could be better - they just don’t how how. If you’re in the same boat, it may be time to examine your marketing setup and look at new options. There are three routes you can take - OPTION 1: Continue to do it yourself, OPTION 2: Hire a marketing specialist or OPTION 3: Outsource some or all of the tactics to a marketing agency.

Your budget, as well as your specific business and marketing goals, are likely the most important factors affecting your decision. Each option has pros and cons and so, to help you down this path of discovery, we’ve created quick guide to help you compare your options.

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Choosing the Right Winnipeg Marketing Agency

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Hiring a marketing agency is a cost-effective way to improve marketing quality and consistency. If you've made the decision to source and hire an agency, the next step is finding one that fits your organization's goals, budget and values. Fit is essential. This is harder than it sounds as each marketing agency generally specializes in specific sectors, tactics and/or business sizes - there is no one size fits all solution. So how do you find the right agency for your organization?

The following 5-step process helps you to source, interview and evaluate your top agency picks.

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Searching for Truth Online: A Guide to Questioning and Filtering Data

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Paul Provost
President
6P Marketing

Searching OnlineWhen I think back to university, memories flood in. I remember hauling piles of textbooks home from the university bookstore on the first day of school. I recall mornings, afternoons and nights spent searching for books in Dafoe library.

Wow how things have changed!

Wikipedia, Google and countless websites and blogs didn't even exist then and are now only clicks away. With this shift, a whole new set of skills is essential for students and for business people's success: the ability to sift through the Internet and find accurate, trustworthy information.

Read more: Searching for Truth Online: A Guide to Questioning and Filtering Data

Back to School Marketing: A Change of Season + Reason

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Frank Wehrmann
Director
6P Marketing

I was conditioned to “going back to school” for 17 years. Friends of mine who are certified professionals like doctors and lawyers were conditioned for another 10.

Towards the end of my summers (in Toronto) the Canadian National Exhibition (a.k.a. CNE) would flare up for 10 days and then shut down again. To Torontonians its opening signalled the end of summer.

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7 Tips for Terrific Tweeting

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Here are seven simple rules to follow when starting out on Twitter. Although they are mostly "don't do this" thoughts, don't let that dissuade you from using it. Using Twitter is just like using a website - there are things you do and things you don't… and it's mostly common sense. Most importantly of all, have fun with it!

Read more: 7 Tips for Terrific Tweeting

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