Choosing the Right Winnipeg Marketing Agency
Hiring a marketing agency is a cost-effective way to improve marketing quality and consistency. If you've made the decision to source and hire an agency, the next step is finding one that fits your organization's goals, budget and values. Fit is essential. This is harder than it sounds as each marketing agency generally specializes in specific sectors, tactics and/or business sizes - there is no one size fits all solution. So how do you find the right agency for your organization?
The following 5-step process helps you to source, interview and evaluate your top agency picks.
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Searching for Truth Online: A Guide to Questioning and Filtering Data
When I think back to university, memories flood in. I remember hauling piles of textbooks home from the university bookstore on the first day of school. I recall mornings, afternoons and nights spent searching for books in Dafoe library.
Wow how things have changed!
Wikipedia, Google and countless websites and blogs didn't even exist then and are now only clicks away. With this shift, a whole new set of skills is essential for students and for business people's success: the ability to sift through the Internet and find accurate, trustworthy information.
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Back to School Marketing: A Change of Season + Reason
I was conditioned to “going back to school” for 17 years. Friends of mine who are certified professionals like doctors and lawyers were conditioned for another 10.
Towards the end of my summers (in Toronto) the Canadian National Exhibition (a.k.a. CNE) would flare up for 10 days and then shut down again. To Torontonians its opening signalled the end of summer.
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7 Tips for Terrific Tweeting
Here are seven simple rules to follow when starting out on Twitter. Although they are mostly "don't do this" thoughts, don't let that dissuade you from using it. Using Twitter is just like using a website - there are things you do and things you don't… and it's mostly common sense. Most importantly of all, have fun with it!
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6P's Top 10 Online Marketing Tools
On a daily basis we utilize a wide wide WIDE range of amazing online tools to help us collaborate more efficiently, quantify our clients' marketing results and improve the quality of our work. Without further ado, here is a list of our Top 10 Online Marketing Tools.
Please keep in mind that it wasn't easy ordering these, they're all amazing tools that bring smiles to our faces every day. Enjoy!
A Great Free FTP Solution
At its core, a website is a series of code, files and images stored online in a hosted folder. When you're designing a website and it's time to upload your files to your hosting folder, it's best to use FTP (File Transfer Protocol) Client software. The FTP bridges the gap between your computer and your online hosting, allowing you to add, remove and revise files. The FTP Software we use and love is called Filezilla. It's simple, powerful, has an awesome name and it's open source… so it's free! filezilla-project.org
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