6P's Top 10 Online Marketing Tools
On a daily basis we utilize a wide wide WIDE range of amazing online tools to help us collaborate more efficiently, quantify our clients' marketing results and improve the quality of our work. Without further ado, here is a list of our Top 10 Online Marketing Tools.
Please keep in mind that it wasn't easy ordering these, they're all amazing tools that bring smiles to our faces every day. Enjoy!
A Great Free FTP Solution
At its core, a website is a series of code, files and images stored online in a hosted folder. When you're designing a website and it's time to upload your files to your hosting folder, it's best to use FTP (File Transfer Protocol) Client software. The FTP bridges the gap between your computer and your online hosting, allowing you to add, remove and revise files. The FTP Software we use and love is called Filezilla. It's simple, powerful, has an awesome name and it's open source… so it's free! filezilla-project.org
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Six lessons my “Brand-Fathers” taught me about media & change
I was recently asked to help work through a thorny client issue that prompted me to connect Father’s Day and Branding. I’m calling it Brand-Father’s Day. The challenge before me was this: An older, (normally) very astute client who was looking at tomorrow with yesterday’s eyes, was expecting the “old” ways to work the way they used to.
My short (imagined) answer was, “That’s not going to happen because your contacts (and those in their Rolodexes) retired long ago.”
The long answer should interest you if, like me, you work with multi-generational clients and you’re building a multi-faceted communications plan for your brand. I also aim to show you why traditional advertising strategies still make sense even if the tactics do not.
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Winnipeg Coffee Wars: How Tim’s pushed past Robin’s
When two companies sell similar items at a similar price with a similar level of quality, how does one all of a sudden seem SO much better? The difference is a winning marketing plan.
Let’s take our dear friend coffee and run with that example. In the bargain coffee segment we have two big Winnipeg competitors: Tim Hortons and Robin’s Donuts. They both serve coffee, donuts and light meals. They’re both cheap, fast and both companies are in their 30s. Yet, due to strategic planning, they have very different reputations in the city.
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Know the Difference Between Cheap Price + Great Value
The other day, one of my colleagues asked me to help out on an online advertising performance challenge. Here is one of the charts I was asked to review:
|Google search: Top
|Google search: Other
What this simplified chart shows is that when our client’s ads run in the Google search network, those that are positioned at the top of the page, while being served ½ as often (impressions), are clicked on 10 times as often. This yields a click through rate that is 19 times as high as the click through rate for the ads in the “other” positions.
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10 Rules for Business Success in our Current Economy
Rule #1: Expect Volatility
We are seeing an exponential increase in the velocity, complexity, and unpredictability of change. This increase creates a hypercompetitive business environment both locally and internationally. Thinking and doing things the way you did a few years ago is simply not an option. We are part of a Global economy.
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