6P's Top 10 Online Marketing Tools

laptop and google

On a daily basis we utilize a wide wide WIDE range of amazing online tools to help us collaborate more efficiently, quantify our clients' marketing results and improve the quality of our work. Without further ado, here is a list of our Top 10 Online Marketing Tools.

Please keep in mind that it wasn't easy ordering these, they're all amazing tools that bring smiles to our faces every day. Enjoy!

#10. Filezilla
A Great Free FTP Solution

Filezilla FTPAt its core, a website is a series of code, files and images stored online in a hosted folder. When you're designing a website and it's time to upload your files to your hosting folder, it's best to use FTP (File Transfer Protocol) Client software. The FTP bridges the gap between your computer and your online hosting, allowing you to add, remove and revise files. The FTP Software we use and love is called Filezilla. It's simple, powerful, has an awesome name and it's open source… so it's free! filezilla-project.org

Read more: 6P's Top 10 Online Marketing Tools

Six lessons my “Brand-Fathers” taught me about media & change

clocks

Frank Wehrmann
Director
6P Marketing

I was recently asked to help work through a thorny client issue that prompted me to connect Father’s Day and Branding. I’m calling it Brand-Father’s Day. The challenge before me was this: An older, (normally) very astute client who was looking at tomorrow with yesterday’s eyes, was expecting the “old” ways to work the way they used to.

My short (imagined) answer was, “That’s not going to happen because your contacts (and those in their Rolodexes) retired long ago.”

The long answer should interest you if, like me, you work with multi-generational clients and you’re building a multi-faceted communications plan for your brand. I also aim to show you why traditional advertising strategies still make sense even if the tactics do not.

Read more: Six lessons my “Brand-Fathers” taught me about media & change

Winnipeg Coffee Wars: How Tim’s pushed past Robin’s

coffee cup ledge

Paul Provost
President
6P Marketing

When two companies sell similar items at a similar price with a similar level of quality, how does one all of a sudden seem SO much better? The difference is a winning marketing plan.

Let’s take our dear friend coffee and run with that example. In the bargain coffee segment we have two big Winnipeg competitors: Tim Hortons and Robin’s Donuts. They both serve coffee, donuts and light meals. They’re both cheap, fast and both companies are in their 30s. Yet, due to strategic planning, they have very different reputations in the city.

Read more: Winnipeg Coffee Wars: How Tim’s pushed past Robin’s

Know the Difference Between Cheap Price + Great Value

target

Frank Wehrmann
Director
6P Marketing

The other day, one of my colleagues asked me to help out on an online advertising performance challenge. Here is one of the charts I was asked to review:

Campaign Impressions Clicks CTR
Google search: Top 11,574 242 2.09%
Google search: Other 22,665 24 0.11%






What this simplified chart shows is that when our client’s ads run in the Google search network, those that are positioned at the top of the page, while being served ½ as often (impressions), are clicked on 10 times as often. This yields a click through rate that is 19 times as high as the click through rate for the ads in the “other” positions.

Read more: Know the Difference Between Cheap Price + Great Value

10 Rules for Business Success in our Current Economy

boats in harbour

Frank Wehrmann
Director
6P Marketing

Rule #1: Expect Volatility

We are seeing an exponential increase in the velocity, complexity, and unpredictability of change. This increase creates a hypercompetitive business environment both locally and internationally. Thinking and doing things the way you did a few years ago is simply not an option. We are part of a Global economy.

Think Convergys.

Read more: 10 Rules for Business Success in our Current Economy

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