Agencies and ROI – Are you really spending more?
When I meet with a company– a client or a prospect – on their digital and online efforts the conversation about the services 6P offers usually turns to ROI – return on investment.
Two questions pop up relating to this:
1. How much return will I see?
2. How quickly will I see it?
Read more: Agencies and ROI – Are you really spending more?
Driving your website forward
Working in website development can be very similar to being a manufacturer.
If we use automobile manufacturing as an example, your expertise is in constructing a beautiful piece of technology that has styling which appeals to different demographics. The purpose of your end product is practical: Whereas a car provides transportation, a website provides information and sales while a car provides transportation. Both have extra parts that can provide safety, entertainment, comfort and navigation.
Read more: Driving your website forward
Broken Trust with Tim’s: It’s a brand problem!
“Trust is an important driver of consumer purchasing decisions.” – Saul Klein, Dean, Gustavson School of Business, University of Victoria
So goes the importance of branding. If you have confidence from your customers, you’ll succeed; lose their following and the ground you stand on will start to quake.
Read more: Broken Trust with Tim’s: It’s a brand problem!
What Happens When There is No Public Trust?
6P recently had the pleasure of being involved in the Canadian Agri-Marketing Association’s (CAMA) national conference on public trust. Robert, 6P’s Director of Client Strategy and agri-business and food sector leader, and President of the Manitoba chapter of CAMA, was the host.
Read more: What Happens When There is No Public Trust?
Prepping For a Conference – Stage I: Before the Event
Events can be an important part of your organization’s success. Whether it’s a two-day conference, a consumer tradeshow or a lunch-n-learn seminar, there are multiple takeaways that come from attending these events.
On the surface, justifying attendance can be difficult when you consider the number of hours you or your associates will be away from your office; but if you plan and prepare properly, the benefits of stepping away from your desk and attending a convention far outweigh the lost production hours.
Over the next few articles, we’re going to provide you with a series of tips to get you through your next conference experience and get the best results possible for you and your business. Maximizing benefit requires careful planning for each step of the event – pre, during and post.
Read more: Prepping For a Conference – Stage I: Before the Event