Broken Trust with Tim’s: It’s a brand problem!

Tim Hortons coffee - is it on branding life support? Read more from 6P Marketing.

“Trust is an important driver of consumer purchasing decisions.” – Saul Klein, Dean, Gustavson School of Business, University of Victoria

So goes the importance of branding. If you have confidence from your customers, you’ll succeed; lose their following and the ground you stand on will start to quake.

Read more: Broken Trust with Tim’s: It’s a brand problem!

What Happens When There is No Public Trust?

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6P recently had the pleasure of being involved in the Canadian Agri-Marketing Association’s (CAMA) national conference on public trust. Robert, 6P’s Director of Client Strategy and agri-business and food sector leader, and President of the Manitoba chapter of CAMA, was the host.

Read more: What Happens When There is No Public Trust?

Prepping For a Conference – Stage I: Before the Event

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Events can be an important part of your organization’s success. Whether it’s a two-day conference, a consumer tradeshow or a lunch-n-learn seminar, there are multiple takeaways that come from attending these events.

On the surface, justifying attendance can be difficult when you consider the number of hours you or your associates will be away from your office; but if you plan and prepare properly, the benefits of stepping away from your desk and attending a convention far outweigh the lost production hours.

Over the next few articles, we’re going to provide you with a series of tips to get you through your next conference experience and get the best results possible for you and your business. Maximizing benefit requires careful planning for each step of the event – pre, during and post.

Read more: Prepping For a Conference – Stage I: Before the Event

Prepping For a Conference – Stage II: During The Event

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Events can be an important part of your business’ success. Whether it’s a two-day conference, a consumer tradeshow or a lunch-n-learn seminar, there are multiple takeaways that come from attending an event.

As part of our three-part series of tips to get you through your next conference experience and get the best results possible for you and your Winnipeg business, we’re looking today at what you can achieve when you are at your event.

Read more: Prepping For a Conference – Stage II: During The Event

Prepping For a Conference – Stage III: After the Event

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Events can be an important part of your organization’s success. Whether it’s a two-day conference, a consumer tradeshow or a lunch-n-learn seminar, there are multiple takeaways that come from attending an event.

 As part of our three-part series of tips to get you through your next conference experience and get the best results possible for you and your business, we’re looking today at what you can achieve when you come back from your event.

Read more: Prepping For a Conference – Stage III: After the Event

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