Getting Ready for Winter - Tactically

bird in winter

Frank Wehrmann
Director
6P Marketing

Unless you’re exporting all of your goods and services to the equator, your brand probably needs to get ready for winter. Here are a few examples of how some of the brands we work with tackle the winter months:

Read more: Getting Ready for Winter - Tactically

Getting Ready for Winter – Strategically

snowman in snow

Frank Wehrmann
Director
6P Marketing

While most of you live in a business environment where you need to focus on weekly, 10-day, monthly or quarterly sales, your customers live in a world ruled by a 365 day calendar (leap years aside) where civic, religious and traditional holidays, moon phases, the zodiac and many other intellectual and emotional ‘triggers’ can be used to stage sales events: Valentine’s Day and Boxing Day are two examples.

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What is Google+ and do you need it?

google plus logo

Frank Wehrmann
Director
6P Marketing


Facebook, Twitter and LinkedIn have stood out as social media juggernauts for quite some time now. With two distinctly different products it's hard to say whether they were truly competing. Over the past several months however the battle for social media supremacy has exploded with the addition of a brand new high-profile player: Google+.

As marketing practitioners, we felt the need to learn as much as possible about this new product to help you determine whether Google+ should become a part of your marketing plan. Here is our report:

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Why I miss George and not Bruno

blue sky little cloud

Frank Wehrmann
Director
6P Marketing


Over the last 35 years I’ve worked  on lots of different accounts with hundreds of clients. George and Bruno were both real clients. Here’s why I miss George and not Bruno.

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Is your brand a place that I can come home to?

black and white corner store

Frank Wehrmann
Director
6P Marketing


The first store I can recall going to is Mikie’s Corner Store. Mikie was my first brand ambassador and I was four years old. His place offered me everything I could imagine and a whole lot more than I could afford. When I was seven, we moved from Parkdale to High Park and I got to know Pete’s Sunny Bar. Pete’s store was right across from Annette public school and he held me and four other generations of students captive until he died a few years ago. Now his daughter does the same. In high school, there was Mr. Yonka’s Variety Store. I bought my first pack of cigarettes there. Summer jobs and University took me downtown to a whole new world called Yonge Street.

Read more: Is your brand a place that I can come home to?

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