Welcome to the Principal’s Office

library books shelf

Paul Provost
President
6P Marketing

 

In my opinion, great marketers are lifelong students of human behaviour. Whether communicating though advertising, face-to-face client meetings or managing team members, the field of human behaviour is critical in our industry. I have been actively learning about this subject for over 15 years and I enjoy that it makes up a large part of what I practice on a daily basis.

Read more: Welcome to the Principal’s Office

Getting Ready for Winter - Tactically

bird in winter

Frank Wehrmann
Director
6P Marketing

Unless you’re exporting all of your goods and services to the equator, your brand probably needs to get ready for winter. Here are a few examples of how some of the brands we work with tackle the winter months:

Read more: Getting Ready for Winter - Tactically

Getting Ready for Winter – Strategically

snowman in snow

Frank Wehrmann
Director
6P Marketing

While most of you live in a business environment where you need to focus on weekly, 10-day, monthly or quarterly sales, your customers live in a world ruled by a 365 day calendar (leap years aside) where civic, religious and traditional holidays, moon phases, the zodiac and many other intellectual and emotional ‘triggers’ can be used to stage sales events: Valentine’s Day and Boxing Day are two examples.

Read more: Getting Ready for Winter – Strategically

What is Google+ and do you need it?

google plus logo

Frank Wehrmann
Director
6P Marketing


Facebook, Twitter and LinkedIn have stood out as social media juggernauts for quite some time now. With two distinctly different products it's hard to say whether they were truly competing. Over the past several months however the battle for social media supremacy has exploded with the addition of a brand new high-profile player: Google+.

As marketing practitioners, we felt the need to learn as much as possible about this new product to help you determine whether Google+ should become a part of your marketing plan. Here is our report:

Read more: What is Google+ and do you need it?

Why I miss George and not Bruno

blue sky little cloud

Frank Wehrmann
Director
6P Marketing


Over the last 35 years I’ve worked  on lots of different accounts with hundreds of clients. George and Bruno were both real clients. Here’s why I miss George and not Bruno.

Read more: Why I miss George and not Bruno

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