Is your brand a place that I can come home to?

black and white corner store

Frank Wehrmann
6P Marketing

The first store I can recall going to is Mikie’s Corner Store. Mikie was my first brand ambassador and I was four years old. His place offered me everything I could imagine and a whole lot more than I could afford. When I was seven, we moved from Parkdale to High Park and I got to know Pete’s Sunny Bar. Pete’s store was right across from Annette public school and he held me and four other generations of students captive until he died a few years ago. Now his daughter does the same. In high school, there was Mr. Yonka’s Variety Store. I bought my first pack of cigarettes there. Summer jobs and University took me downtown to a whole new world called Yonge Street.

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'Place' Can Make or Break Brands

blockbuster logo

Paul Provost
6P Marketing

In marketing, while most people associate "Place" with geography, it's actually more about the distribution channel(s) companies use to engage / service its target audiences. As consumers' buying habits change – purchasing, watching and reading online for example – changing where you offer your products becomes increasingly more important. In 2011, being an innovator is not necessarily a reflection of the types of products you offer, but how and where you offer them.

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Brand Yourself with Passion

downhill ski

Adam Levy
Account Manager / Special Projects
6P Marketing

The constant growth of Facebook, Twitter and blogging has created a new stage for people to build their personal brands, create something interesting and stand out from the crowd. This social world focuses in on people who are genuine, confident and unique and rewards people who are passionate about what they say and do.

Here is my advice for tapping your passion to build a strong personal brand, both online and offline:

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Harness your Passion: DIY marketing brings costs and challenges

boy fishing

Paul Provost
6P Marketing

If your company needs to draft legal papers, you’ll hire a lawyer. At year-end, you’ll hire an accountant to ensure your financials are in order. When it’s time for a haircut, you’ll go to a barber.

You could do any of those jobs yourself… but why would you? Why spend your time outside your range of expertise? Why take the risk?

Marketing is truly at the heart of what makes a business succeed. For some reason though, people get caught in the DIY marketing trap.

Here are five key points to remember when deciding whether or not you should outsource your marketing efforts:

Read more: Harness your Passion: DIY marketing brings costs and challenges

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