'Place' Can Make or Break Brands

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Paul Provost
President
6P Marketing

In marketing, while most people associate "Place" with geography, it's actually more about the distribution channel(s) companies use to engage / service its target audiences. As consumers' buying habits change – purchasing, watching and reading online for example – changing where you offer your products becomes increasingly more important. In 2011, being an innovator is not necessarily a reflection of the types of products you offer, but how and where you offer them.

Read more: 'Place' Can Make or Break Brands

Brand Yourself with Passion

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Adam Levy
Account Manager / Special Projects
6P Marketing

The constant growth of Facebook, Twitter and blogging has created a new stage for people to build their personal brands, create something interesting and stand out from the crowd. This social world focuses in on people who are genuine, confident and unique and rewards people who are passionate about what they say and do.

Here is my advice for tapping your passion to build a strong personal brand, both online and offline:

Read more: Brand Yourself with Passion

Harness your Passion: DIY marketing brings costs and challenges

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Paul Provost
President
6P Marketing

If your company needs to draft legal papers, you’ll hire a lawyer. At year-end, you’ll hire an accountant to ensure your financials are in order. When it’s time for a haircut, you’ll go to a barber.

You could do any of those jobs yourself… but why would you? Why spend your time outside your range of expertise? Why take the risk?

Marketing is truly at the heart of what makes a business succeed. For some reason though, people get caught in the DIY marketing trap.

Here are five key points to remember when deciding whether or not you should outsource your marketing efforts:

Read more: Harness your Passion: DIY marketing brings costs and challenges

Great People | Great Ideas | Great Sales

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5 Steps that Turned this Auto Service Department Around

Frank Wehrmann
Director
6P Marketing

The impact that individuals can have on leadership, creativity and relationships is the focus of this month’s newsletter and my career. The title of this article is taken from a letterhead footer I designed about ten years ago for the Dealer Association that approved the service advertising for one of the world’s leading car makers. This is a great case study that shows you how a clear vision can change everything.

Read more: Great People | Great Ideas | Great Sales

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