Great People | Great Ideas | Great Sales
5 Steps that Turned this Auto Service Department Around
The impact that individuals can have on leadership, creativity and relationships is the focus of this month’s newsletter and my career. The title of this article is taken from a letterhead footer I designed about ten years ago for the Dealer Association that approved the service advertising for one of the world’s leading car makers. This is a great case study that shows you how a clear vision can change everything.
Read more: Great People | Great Ideas | Great Sales
Parenting a Strong Brand
6P Marketing Toronto
I’m in my mid-50s now, was born in Canada at the tail end of the Post WW2 baby-boom to German parents who came to Canada after the war. Their education, social background and life experiences affected how they raised their six children. My parents were 26 when my sister Petra was born. By the time I came along, nine years later, they had themselves, the other five kids and their new life in Canada sorted out. I had it much easier than my older brothers and sisters.
Read more: Parenting a Strong Brand
Q: Does e-branding really make a difference?
A: Yes and it can save you money in the short and long run!
At 6P Marketing, we believe that a strong, consistent brand helps your customers and prospects believe that they are in the right place – not the wrong place. Importantly, the branding process only starts with a logo and colour scheme; great branding is comprised of everything you do and say, from your e-marketing, website and social marketing to your customer service practices.
Read more: Q: Does e-branding really make a difference?
Spring’s here! Time to scrub down your Twitter account
Adam Levy (@adamantum)
Account Manager / Special Projects
Wow, that’s a lot of tweets! And I’m not talking about the sound of Spring birds returning. It’s the sound of a Twitter account that’s become largely useless due to a deluge of useless tweets from people you followed a little too hastily – maybe they’re not as relevant to your day-to-day life as you thought?
Read more: Spring’s here! Time to scrub down your Twitter account
Clear Corporate Vision. Strategy or Tactic?
6P Marketing Toronto
While the correct answer, as always, is it depends, smart organizations have a clear corporate vision that everyone understands. If you don’t have one, get one. And if you don’t know where or how to get one – email me, Frank Wehrmann, at 6p marketing and I’ll sort you out.
Read more: Clear Corporate Vision. Strategy or Tactic?