Parenting a Strong Brand

look up tree tops

Frank Wehrmann
Director
6P Marketing Toronto

I’m in my mid-50s now, was born in Canada at the tail end of the Post WW2 baby-boom to German parents who came to Canada after the war. Their education, social background and life experiences affected how they raised their six children. My parents were 26 when my sister Petra was born. By the time I came along, nine years later, they had themselves, the other five kids and their new life in Canada sorted out. I had it much easier than my older brothers and sisters.

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Q: Does e-branding really make a difference?

tablet and email

A: Yes and it can save you money in the short and long run!

At 6P Marketing, we believe that a strong, consistent brand helps your customers and prospects believe that they are in the right place – not the wrong place. Importantly, the branding process only starts with a logo and colour scheme; great branding is comprised of everything you do and say, from your e-marketing, website and social marketing to your customer service practices.

Read more: Q: Does e-branding really make a difference?

Spring’s here! Time to scrub down your Twitter account

purple crocus

Adam Levy (@adamantum)
Account Manager / Special Projects
6P Marketing

Wow, that’s a lot of tweets! And I’m not talking about the sound of Spring birds returning. It’s the sound of a Twitter account that’s become largely useless due to a deluge of useless tweets from people you followed a little too hastily – maybe they’re not as relevant to your day-to-day life as you thought?

Read more: Spring’s here! Time to scrub down your Twitter account

Clear Corporate Vision. Strategy or Tactic?

play book green grass

Frank Wehrmann
Director
6P Marketing Toronto

While the correct answer, as always, is it depends, smart organizations have a clear corporate vision that everyone understands. If you don’t have one, get one. And if you don’t know where or how to get one – email me, Frank Wehrmann, at 6p marketing and I’ll sort you out.

Read more: Clear Corporate Vision. Strategy or Tactic?

Do you see your Brand flourishing or withering in 2011?

eye

Frank Wehrmann
Director
6P Marketing

Watchful EyeAs an Advertising Director, I assume a moral obligation with my clients that I take very seriously:

To promote their brand ethically & aesthetically,
and defend it from stupid people.


Over the years I’ve learned that the greatest danger to brand integrity does NOT come from the outside, it comes from stupid, myopic brand management aspirants who will do almost anything to make their quarterly numbers.

Short-sighted MBO tactics can suck the lifeblood out of a vibrant brand and hobble its full market potential.

Read more: Do you see your Brand flourishing or withering in 2011?

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