Managing Relationships: The Key to Marketing

lifeguards in circle

Paul Provost
President
6P Marketing

Teamwork and RelationshipsMarketing to me is all about managing relationships; primarily those with your customers and prospects, but also those with employees and suppliers. For more than ten years, I’ve had the good fortune of working with clients in customer service roles, with prospects in sales roles, with suppliers as a production manager and finally with employees as a business owner. I have learned that the way you manage these relationships can be the difference between success, just getting by and complete failure.

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Social Media a Frontrunner in Election Strategy

guy stands out on ledge

Adam Levy
Account Manager / Special Projects
6P Marketing

Social Media - Nenshi for Mayor!One needs to look no further than their own computer or mobile device for a tool which is proving to be one of the most-effective tools in the campaigner’s arsenal: social media.

Bold election statements promising hope and change, and a strong social media strategy backed by a youthful community have proven to tip the scales for the candidates that seek to utilize them.

The first time we witnessed this was during Barack Obama’s presidential campaign and, more recently, in Naheed Nenshi’s municipal election victory in Calgary. A month prior to election, few could have predicted that Nenshi would have become such a formidable opponent. But, when all was said and done, Nenshi bested his competitors and finished with a 27,000 vote lead over the next candidate. What transformations are taking place on the political landscape that will apply to future elections? What lessons can be gleaned from this?

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Feeling Hot, Hot, Hot!

lit match

Paul Provost
President
6P Marketing


Using Weather to Increase Sales and Productivity

It's late August and absolutely smouldering as I write this article. Summer 2010 has been hot, humid, rainy and even haily (not a real word). The heat has got me thinking about how important temperature is to marketing, sales and workplace productivity here in a city with such extreme, varied weather.

Although we often feel that weather is uncontrollable, the truth is that there are many ways we can work with the weather to maximize results. Regardless of industry or location, weather has a huge effect on both customer behaviour and employee productivity. The key is finding ways to make it work for you, not against you.

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Should you run a seasonal sale?

sale tag icon

Frank Wehrmann
Director
6P Marketing


The correct answer is: It all depends.

Here are a few things to consider before committing to a seasonal sales event:

1. If you sell a ‘seasonal’ product, the answer is no

Your advertising efforts should focus on the benefits of your product or service. Remember: sustained price-point advertising trains customers to shop for the price, not the best value. Best price is not a brand loyalty anchor.

Read more: Should you run a seasonal sale?

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