Do you see your Brand flourishing or withering in 2011?
As an Advertising Director, I assume a moral obligation with my clients that I take very seriously:
To promote their brand ethically & aesthetically,
and defend it from stupid people.
Over the years I’ve learned that the greatest danger to brand integrity does NOT come from the outside, it comes from stupid, myopic brand management aspirants who will do almost anything to make their quarterly numbers.
Short-sighted MBO tactics can suck the lifeblood out of a vibrant brand and hobble its full market potential.
Read more: Do you see your Brand flourishing or withering in 2011?
Mr. David Ogilvy
Watch an Interview with David Ogilvy on Youtube.
"A good advertisement is one which sells the product without drawing attention to itself."
Read more: Advertising Visionaries
Managing Relationships: The Key to Marketing
Marketing to me is all about managing relationships; primarily those with your customers and prospects, but also those with employees and suppliers. For more than ten years, I’ve had the good fortune of working with clients in customer service roles, with prospects in sales roles, with suppliers as a production manager and finally with employees as a business owner. I have learned that the way you manage these relationships can be the difference between success, just getting by and complete failure.
Read more: Managing Relationships: The Key to Marketing
Social Media a Frontrunner in Election Strategy
Account Manager / Special Projects
One needs to look no further than their own computer or mobile device for a tool which is proving to be one of the most-effective tools in the campaigner’s arsenal: social media.
Bold election statements promising hope and change, and a strong social media strategy backed by a youthful community have proven to tip the scales for the candidates that seek to utilize them.
The first time we witnessed this was during Barack Obama’s presidential campaign and, more recently, in Naheed Nenshi’s municipal election victory in Calgary. A month prior to election, few could have predicted that Nenshi would have become such a formidable opponent. But, when all was said and done, Nenshi bested his competitors and finished with a 27,000 vote lead over the next candidate. What transformations are taking place on the political landscape that will apply to future elections? What lessons can be gleaned from this?
Read more: Social Media a Frontrunner in Election Strategy
Feeling Hot, Hot, Hot!
Using Weather to Increase Sales and Productivity
It's late August and absolutely smouldering as I write this article. Summer 2010 has been hot, humid, rainy and even haily (not a real word). The heat has got me thinking about how important temperature is to marketing, sales and workplace productivity here in a city with such extreme, varied weather.
Although we often feel that weather is uncontrollable, the truth is that there are many ways we can work with the weather to maximize results. Regardless of industry or location, weather has a huge effect on both customer behaviour and employee productivity. The key is finding ways to make it work for you, not against you.
Read more: Feeling Hot, Hot, Hot!