Web Analytics Forecast

phone with google page

Here is a study by Forrester Research documenting interesting trends in the world of web analytics. Full document here...

Six Ways To Improve Your Company’s Social Media Presence

social media icons

Adam Levy
Account Manager / Special Projects
6P Marketing

You see it time and time again. You or a friend becomes passionate about a company or a brand, and want to find out more about them; you immerse yourself in their culture, receive interesting news and updates from them, and maybe even a special offer every once in a while. You subscribe to their e-mail newsletters, visit their website (which is hopefully current), and want to hit them up on Facebook or Twitter. Last update: October 2009. Bummer.

Read more: Six Ways To Improve Your Company’s Social Media Presence

My take on the Apple iPad – why your business should get at least one

selection of apple tablets

Frank Wehrmann
6P Marketing

On May 28th the iPad arrived in Winnipeg and because I had the day off, I took some time to look at what one reviewer calls “the ultimate middle-class gadget”. For an hour I explored it and watched others do so as well. By the time I got to the store by mid-afternoon, price sensitive early adopters had snapped up all the affordable 16GB and 32GB models, leaving sales people no choice but to flog the 64GB iPad at an all in price close to $1,000.  

Apple iPad

Read more: My take on the Apple iPad – why your business should get at least one

Building a Well-Organized, Superstar Marketing Team

silhouette of people sitting

Paul Provost
6P Marketing

Developing professional, effective marketing strategies starts with improving team organization. Whether you employ an internal marketing team, outsource to one or more agencies or utilize a combination of both, great marketing starts with a well-organized team.

Great people lead to great marketing.

The start of the process is reviewing your company’s past marketing performance to determine where your company succeeded and where you failed. Did you meet past goals and targets? Are you proud of the marketing communications you presented? Next, it’s time to complete an in-depth analysis of your marketing team and organizational structure, as well as future goals. You can then assess the options available to your organization, and begin to choose the structure that works best for you.

Here is a short step-by-step guide designed to help you build your great marketing team:

Read more: Building a Well-Organized, Superstar Marketing Team

HTML versus Content Management System (CMS) Websites

hand holds wordpress logo

By Paul Provost
Founder of 6P Marketing

Many companies originally set up their websites as a means to advertise and promote their products or services. These Brochure Sites are static, online versions of the company’s new business presentation – an online brochure.

More recently, websites like eBay, blogs, and social networking sites like Facebook and LinkedIn increased the demand from  organizations, who are usually not computer literate, to build dynamic websites with content that they could quickly and easily update with new information and features.

Read more: HTML versus Content Management System (CMS) Websites

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