Should you run a seasonal sale?
The correct answer is: It all depends.
Here are a few things to consider before committing to a seasonal sales event:
1. If you sell a ‘seasonal’ product, the answer is no
Your advertising efforts should focus on the benefits of your product or service. Remember: sustained price-point advertising trains customers to shop for the price, not the best value. Best price is not a brand loyalty anchor.
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Web Analytics Forecast
Here is a study by Forrester Research documenting interesting trends in the world of web analytics. Full document here...
Six Ways To Improve Your Company’s Social Media Presence
Account Manager / Special Projects
You see it time and time again. You or a friend becomes passionate about a company or a brand, and want to find out more about them; you immerse yourself in their culture, receive interesting news and updates from them, and maybe even a special offer every once in a while. You subscribe to their e-mail newsletters, visit their website (which is hopefully current), and want to hit them up on Facebook or Twitter. Last update: October 2009. Bummer.
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My take on the Apple iPad – why your business should get at least one
On May 28th the iPad arrived in Winnipeg and because I had the day off, I took some time to look at what one reviewer calls “the ultimate middle-class gadget”. For an hour I explored it and watched others do so as well. By the time I got to the store by mid-afternoon, price sensitive early adopters had snapped up all the affordable 16GB and 32GB models, leaving sales people no choice but to flog the 64GB iPad at an all in price close to $1,000.
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Building a Well-Organized, Superstar Marketing Team
Developing professional, effective marketing strategies starts with improving team organization. Whether you employ an internal marketing team, outsource to one or more agencies or utilize a combination of both, great marketing starts with a well-organized team.
Great people lead to great marketing.
The start of the process is reviewing your company’s past marketing performance to determine where your company succeeded and where you failed. Did you meet past goals and targets? Are you proud of the marketing communications you presented? Next, it’s time to complete an in-depth analysis of your marketing team and organizational structure, as well as future goals. You can then assess the options available to your organization, and begin to choose the structure that works best for you.
Here is a short step-by-step guide designed to help you build your great marketing team:
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