Octopus - A Passion for Hiding
by Laura Patterson
Published on December 22, 2009
There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix.
by Mike Volpe
Originally published on August 19, 2008
People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail?
by Paul Chaney
Published on November 17, 2009
The following article is based on an excerpt from The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (www.thedigitalhandshake.com).
Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses.
Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.
by Paul Chaney
Published on November 3, 2009
An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a person, the stronger your overall relationship with that person.
In constructing my social graph (i.e., my network of connections), I build relationships at three sites: LinkedIn, Facebook, and Twitter. In some cases, I have connections with people on all three networks.