Yes, Facebook Is a Business Tool

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by Paul Chaney
Published on November 17, 2009


The following article is based on an excerpt from The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (www.thedigitalhandshake.com).

Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses.

Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.

Read more: Yes, Facebook Is a Business Tool

The Three Most Popular Social Networks for Business (and Why You Should Use Them)

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by Paul Chaney
Published on November 3, 2009

An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a person, the stronger your overall relationship with that person.

In constructing my social graph (i.e., my network of connections), I build relationships at three sites: LinkedIn, Facebook, and Twitter. In some cases, I have connections with people on all three networks.

Read more: The Three Most Popular Social Networks for Business (and Why You Should Use Them)

Ten Commandments for Effective Online Social Networking

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by Paul Chaney
Published on December 1, 2009


I want to share a 10-step game plan for social-network involvement that I think will work for you. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

Read more: Ten Commandments for Effective Online Social Networking

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