Will your Brand pass the 6P brand alignment test?Integrated brand campaign elements work together and should come together like a premium table setting. Most don’t because when 'fast' and 'cheap' collaborate, ugly and dumb are the common outcome.
If your brand fails our two minute test, chances are good that it is showing the 1st signs of social disintegration.
The Two Minute Brand Integration Test1. Put ALL of your internal and external* communications on one BIG table.
2. Now, look at all the pieces.
* "Everything" means EVERYTHING: all internal and customer facing communications including: phone answering scripts, business cards, letterhead, invoice design, e-mail signatures, brochures, sales support, intranet, internet, e-marketing templates, direct mail, outdoor promotional and directional signs, displays and so forth.3. Do all your brand elements come together like the picture on the left . . . or like the picture on the right?
Most clients believe their 'brand identity portfolio' looks like the picture on the left. Few actually do.
If your brand looks like the image on the right but is supposed to look like the one on the left, call us and we’ll help you sort things out.
- Stores like William Ashley and Value Village™ both do well because of careful brand positioning. Both stores’ locations, fascia, windows, and shelves are consistent with their core consumer’s expectations.
- People look for, find and buy Ashley’s china at Value Village – at Value Village prices.
- Value Village merchandise is not available at Ashley’s.
To recommend we contact a company that desperately needs a brand makeover – click here.
6P Marketing’s Path to Passion... Learn more here
