Daystar Financial

LOGO


Daystar Logo

OFFICIAL COLOURS AND FONTS


Daystar Official Colours and Fonts

WEBSITE


Daystar Website

ADS


Daystar Ads

NEWSLETTERS


Daystar Newsletters

COLLATERAL


Daystar Collateral

 


Daystar Collateral

THE CHALLENGE

Daystar needed a new professional online presence that would:

1. Help convince independent financial advisors that Daystar is designed by independent financial advisors – to better serve the independent financial advisor community, and

2. Keep over 1,000 financial advisors across Canada current about a wide variety of financial products and services.


THE PROCESS

  • We listened.
  • We learned what prospective financial advisors were looking for in a broker.
  • And, we learned what existing financial advisors needed from a broker to build their business and earn their clients’ trust and loyalty.
  • We also explored aspirations of the more successful financial advisors.

THE RESULT

  • A clean, tight, sophisticated white-site featuring stylized aspirational images.
  • A large, private advisor centre that features news, tools, and resources. Daystar financial advisors can be updated easily and regularly.
  • A matching e-Marketing newsletter designed to ensure that all financial advisors can be easily and regularly reminded of what’s new and what’s changed, and what’s no longer available.
  • A very distinctive and consistent (Monday to Friday) traffic pattern indicative of high Intranet use (81% repeat visits).
  • We continue to support Daystar on a regular basis.
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