Daystar needed a new professional online presence that would:
1. Help convince independent financial advisors that Daystar is designed by independent financial advisors – to better serve the independent financial advisor community, and
2. Keep over 1,000 financial advisors across Canada current about a wide variety of financial products and services.
- We listened.
- We learned what prospective financial advisors were looking for in a broker.
- And, we learned what existing financial advisors needed from a broker to build their business and earn their clients’ trust and loyalty.
- We also explored aspirations of the more successful financial advisors.
- A clean, tight, sophisticated white-site featuring stylized aspirational images.
- A large, private advisor centre that features news, tools, and resources. Daystar financial advisors can be updated easily and regularly.
- A matching e-Marketing newsletter designed to ensure that all financial advisors can be easily and regularly reminded of what’s new and what’s changed, and what’s no longer available.
- A very distinctive and consistent (Monday to Friday) traffic pattern indicative of high Intranet use (81% repeat visits).
- We continue to support Daystar on a regular basis.