Buy Manitoba

Brand Development

The Pain: Developed by Manitoba Agriculture and Food & Beverage Manitoba, Buy Manitoba was a multi-year program aimed at instilling pride in Manitobans and increasing domestic consumption of Manitoba produced and processed foods.

The 6P Solution: Armed with consumer demographic and psychographic research, we worked closely with Buy Manitoba to develop a brand and marketing strategy to engage and inspire target audiences, and propel sustainable and marked sales growth of locally grown and processed foods.

The Outcome: A focused, eye-catching in-store launch and advertising tactics rolled out through a variety of traditional and new media that resulted in a 2.5% increase in grocery store sales of Manitoba produced and processed foods within the first year.

Buy Manitoba Logo