The Canadian Roundtable for Sustainable Crops

Brand Development

The Pain: The Canadian Roundtable for Sustainable Crops (CRSC) was formed in 2013 to facilitate cross-commodity collaboration on sustainable agriculture issues. Comprised of grower, industry, customer and consumer organizations, the CRSC needed a brand and website to unify their member base and communicate their mission, vision and values to stakeholders, government and potential members.

The 6P Solution: A brand identity, website and messaging matrix that positioned the CRSC as progressive and relevant to target audiences, and communications materials that clearly conveyed the CRSC’s brand and value proposition to potential members as well as stakeholders and government.

The Outcome: A modern, appealing brand identity that unified members, and the tools to communicate frequently, efficiently and effectively with current and potential members, stakeholders and government in order to raise awareness, generate interest and stay top-of-mind.

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