PigTrace Canada

Brand Rollout + Program Launch

The Pain: PigTrace Canada, a national traceability program, was developed by the Canadian Pork Council and Canadian government to help ensure continued global market access for Canadian pork producers, as well as to protect them from unnecessary loss of herd and revenue in the event of a disease outbreak. We were engaged to help introduce the program, raise awareness of PigTrace and build producer enthusiasm and participation.

The 6P Solution: An award-winning brand and an engagement campaign that launched the program to producers and raised awareness among frontline players, influencers, media, suppliers and strategic partners.

The Outcome: A successful launch, with uptake among pork producers from each region of the country, articles and coverage from influential industry media, and positive feedback from pork producers of every scale of operation.

PigTrace Logo