Brand Development

The Pain: Since 1950, Genstar has designed master planned communities with enduring value. Branding their newest community, Bonavista, required a special touch in order to distinguish and elevate it from the multiple new adjacent communities.

The 6P Solution: A brand identity, marketing plan, and advertising and communications pieces that encapsulated Bonavista’s artistic aesthetic, and proudly owned the concept of inspired suburban living.

The Outcome: A strong area presence that generated high demand and rapid sales of properties to builders and new home owners.

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