THE CHALLENGE
Daystar needed a new professional online presence that would:
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Help convince independent financial advisors that Daystar is designed by independent financial advisors – to better serve the independent financial advisor community, and
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Keep over 1,000 financial advisors across Canada current about a wide variety of financial products and services. |
THE PROCESS
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We listened.
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We learned what prospective financial advisors were looking for in a broker.
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And, we learned what existing financial advisors needed from a broker to build their business and earn their clients’ trust and loyalty.
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We also explored aspirations of the more successful financial advisors. |
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THE RESULT
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A clean, tight, sophisticated white-site featuring stylized aspirational images.
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A large, private advisor centre that features news, tools, and resources. Daystar financial advisors can be updated easily and regularly.
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A matching e-Marketing newsletter designed to ensure that all financial advisors can be easily and regularly reminded of what’s new and what’s changed, and what’s no longer available.
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A very distinctive and consistent (Monday to Friday) traffic pattern indicative of high Intranet use (81% repeat visits).
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We continue to support Daystar on a regular basis. |
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