Brand Positioning

The Pain Representing more than 50 IT and Technology trade organizations that in turn represent 22,000 technology-related companies in North America, TECNA is the leading advocate for growing the North American technology economy. They needed a modern, attractive website to better serve members, and a brand that members could be proud of.

The 6P Business Solution Armed with brand positioning research, 6P developed a friendly, modern brand for TECNA which was brought to life through a new logo and tagline, then applied to a new website and communications tools.

The Outcome: A fresh brand, reflective of TECNA’s members and values, that accurately positions TECNA as the innovative authority representing North America’s technology sector, and a user-friendly website that serves as an effective communications tool for current and prospective members and partners.

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