6P Marketing Logo

Branding Science

  • blockbuster logo

    Paul Provost
    President
    6P Marketing

    In marketing, while most people associate "Place" with geography, it's actually more about the distribution channel(s) companies use to engage / service its target audiences. As consumers' buying habits change – purchasing, watching and reading online for example – changing where you offer your products becomes increasingly more important. In 2011, being an innovator is not necessarily a reflection of the types of products you offer, but how and where you offer them.

  • boats in harbour

    Frank Wehrmann
    Director
    6P Marketing

    Rule #1: Expect Volatility

    We are seeing an exponential increase in the velocity, complexity, and unpredictability of change. This increase creates a hypercompetitive business environment both locally and internationally. Thinking and doing things the way you did a few years ago is simply not an option. We are part of a Global economy.

    Think Convergys.

  • Pie Chart

    Paul Provost
    President
    6P Marketing

    To understand SEO, understanding search engines is essential. The main goal of Google, Bing and the other major search players is to help people find the most relevant content possible. Search engines regularly scour the internet, website by website, to gain an understanding of what each site is about, who it's for and what search keywords match up.

    Ensuring your website offers the most relevant, timely information possible to your target audience is the best way to increase your search rankings. The second part of this is ensuring that your site is set up, coded and organized as efficiently as possible to make it clear to the search engines what you have to offer.

    Here are ten basic SEO tips to help you get there:

  • fireworks

    Paul Provost
    President
    6P Marketing

    People remember and celebrate their wedding anniversaries (especially after they’ve forgotten once!). We understand that these milestones are an important way to reflect on where we’ve been and reaffirm our commitment for the future – and we all agree that those things are worth sharing and celebrating.

    Why don’t businesses do the same?

  • Discover the benefits of using a local marketing company. 6P Marketing is a full service marketing agency in Winnipeg.

    Question #1: What is the Value of Using a Marketing Agency?

    I get asked this question all the time and, honestly, my answer varies person to person. Every business is unique and every market requires an open mind and careful thought. While these variables affect my long answer to this question, my short answer always remains the same: hiring a marketing agency will help you achieve greater awareness, interest and quality leads.

    In this article I dive deeper into the unique value that agencies offer, and also answer a few additional questions that I'm asked on a regular basis.

  • notebook and cell phone

    Adam Levy, Account Manager / Special Projects

    Social media can be a fickle friend – that's a fact. For businesses, if you don't know what you're doing, it can be a huge waste of marketing time and dollars. Worst-case scenario? Instead of successfully promoting your company, you actually turn off prospects and give your clients second thoughts.

    So, what are the basics of social media etiquette? What are the big DOs and DON'Ts of social media success? Follow these tips and you'll avoid some of the main social media pitfalls.

  • laptop and google

    On a daily basis we utilize a wide wide WIDE range of amazing online tools to help us collaborate more efficiently, quantify our clients' marketing results and improve the quality of our work. Without further ado, here is a list of our Top 10 Online Marketing Tools.

    Please keep in mind that it wasn't easy ordering these, they're all amazing tools that bring smiles to our faces every day. Enjoy!

    #10. Filezilla
    A Great Free FTP Solution

    Filezilla FTPAt its core, a website is a series of code, files and images stored online in a hosted folder. When you're designing a website and it's time to upload your files to your hosting folder, it's best to use FTP (File Transfer Protocol) Client software. The FTP bridges the gap between your computer and your online hosting, allowing you to add, remove and revise files. The FTP Software we use and love is called Filezilla. It's simple, powerful, has an awesome name and it's open source… so it's free! filezilla-project.org

  • red phone and cord

    Paul Provost, President

    Gaining awareness is one of the first steps in the sales process and the main focus of your marketing communications (marcom) strategy. Getting to know your audience, crafting your message and tracking results are only a few pieces of the puzzle.

    Why all the fuss? An effective marketing communications plan results in a better, more consistent brand experience. The end result: more sales.

  • tweeting tiles

    Here are seven simple rules to follow when starting out on Twitter. Although they are mostly "don't do this" thoughts, don't let that dissuade you from using it. Using Twitter is just like using a website - there are things you do and things you don't… and it's mostly common sense. Most importantly of all, have fun with it!

  • gift cards

    Read the full History of the Gift Card article here.

  • leo burnett

    Mr. David Ogilvy

    Mr. David Ogilvy

    Watch an Interview with David Ogilvy on Youtube.

    Quotes

    "A good advertisement is one which sells the product without drawing attention to itself."

  • apple and books

    Frank Wehrmann
    Director
    6P Marketing

    I was conditioned to “going back to school” for 17 years. Friends of mine who are certified professionals like doctors and lawyers were conditioned for another 10.

    Towards the end of my summers (in Toronto) the Canadian National Exhibition (a.k.a. CNE) would flare up for 10 days and then shut down again. To Torontonians its opening signalled the end of summer.

  • downhill ski

    Adam Levy
    Account Manager / Special Projects
    6P Marketing

    The constant growth of Facebook, Twitter and blogging has created a new stage for people to build their personal brands, create something interesting and stand out from the crowd. This social world focuses in on people who are genuine, confident and unique and rewards people who are passionate about what they say and do.

    Here is my advice for tapping your passion to build a strong personal brand, both online and offline:

  • Tim Hortons coffee - is it on branding life support? Read more from 6P Marketing.

    “Trust is an important driver of consumer purchasing decisions.” – Saul Klein, Dean, Gustavson School of Business, University of Victoria

    So goes the importance of branding. If you have confidence from your customers, you’ll succeed; lose their following and the ground you stand on will start to quake.

  • silhouette of people sitting

    Paul Provost
    Principal      
    6P Marketing


    Developing professional, effective marketing strategies starts with improving team organization. Whether you employ an internal marketing team, outsource to one or more agencies or utilize a combination of both, great marketing starts with a well-organized team.

    Great people lead to great marketing.

    The start of the process is reviewing your company’s past marketing performance to determine where your company succeeded and where you failed. Did you meet past goals and targets? Are you proud of the marketing communications you presented? Next, it’s time to complete an in-depth analysis of your marketing team and organizational structure, as well as future goals. You can then assess the options available to your organization, and begin to choose the structure that works best for you.

    Here is a short step-by-step guide designed to help you build your great marketing team:

  • red corvette engine

    Paul Provost
    President
    6P Marketing

    When building a website, speed is key.

    Attention spans are at an all time low and if people need to wait for your website to load, they will probably just leave and find a faster one. Higher load times are particularly problematic for mobile devices as people on the go need things RIGHT NOW.

    As a basic rule of thumb, any website that takes more than 2 seconds to load (6pmarketing.com is clocking in at 1.29 seconds) should be cause for investigation.

  • mail and mailbox

    Frank Wehrmann, Creative Director

    On July 1, 2014, new Anti-Spam Legislation, otherwise known as CASL (Canadian Anti-Spam Legislation), will apply to any commercial message you “send” to a Canadian citizen’s “digital address”.

    The new legislation sets out select requirements for sending a certain type of message, called a commercial electronic message (CEM), to an electronic address. If you are sending a CEM to an electronic address, then you need to comply with these three requirements:

  • text bubble

    Hiring a marketing agency is a cost-effective way to improve marketing quality and consistency. If you've made the decision to source and hire an agency, the next step is finding one that fits your organization's goals, budget and values. Fit is essential. This is harder than it sounds as each marketing agency generally specializes in specific sectors, tactics and/or business sizes - there is no one size fits all solution. So how do you find the right agency for your organization?

    The following 5-step process helps you to source, interview and evaluate your top agency picks.

  • play book green grass

    Frank Wehrmann
    Director
    6P Marketing Toronto

    While the correct answer, as always, is it depends, smart organizations have a clear corporate vision that everyone understands. If you don’t have one, get one. And if you don’t know where or how to get one – email me, Frank Wehrmann, at 6p marketing and I’ll sort you out.

  • Particle Collider


    Collider
    By: Dennis Overbye, NY Times
    Date: December 10, 2009

    Tiny spitfires of energy blossomed under the countryside outside Geneva late Tuesday night, heralding the arrival of a new European particle collider as the biggest, baddest physics machine in the world.

  • guy with yellow background

    Frank Wehrmann
    Director
    6P Marketing

    The VAST majority of (younger) clients that I have worked with over the last 35 years do not understand contingency planning. They set aside some money for “plan B” but never sort out what kind of eventualities they may have to address in scenario B, C, D, E – or F for that matter. 
After all – “I don’t’ know what I don’t know. And I’m sure as hell not going to tell anyone that I don’t because there are 50 people lined up for my job who will swear that they do know!”

    Time and money are two other reasons why marcom contingency plans are becoming rare.

    If you want to build a decent contingency plan...

  • twitter logo

    Tweeting no more? First, spectacular growth. Then a summertime slowdown. And now, in fall 2009, US traffic to Twitter.com is declining.

    According to data provided to eMarketer by Nielsen, traffic to Twitter.com was down a dramatic 27.8% between September and October 2009, falling to 18.9 million unique visitors. Nielsen is the latest in a list of research firms reporting declines at Twitter.com. comScore said unique visitors were down 8.1% in October, while Compete reported a 2.1% decline.

  • blue yellow jets

    Frank Wehrmann
    Director
    6P Marketing

    In 2010, Simon Sinek* joined the RAND Corporation where he advises on matters of military innovation and planning. Before that, he was in advertising – it’s also a type of warfare.
    Military + Marketing strategists are interested in Mr. Sinek’s fresh approach and thinking around an old, interesting question:   

    Q: Why do some companies (like Apple for instance) do better than others (like Dell for instance), despite the fact that everyone has access to the same talent, consultants, media, etc.?

    A: Mr. Sinek argues that all inspired leaders (and brands) merchandise their “why” (or why they do what they do), and leave “what they do” until later.

  • eye

    Frank Wehrmann
    Director
    6P Marketing

    Watchful EyeAs an Advertising Director, I assume a moral obligation with my clients that I take very seriously:

    To promote their brand ethically & aesthetically,
    and defend it from stupid people.


    Over the years I’ve learned that the greatest danger to brand integrity does NOT come from the outside, it comes from stupid, myopic brand management aspirants who will do almost anything to make their quarterly numbers.

    Short-sighted MBO tactics can suck the lifeblood out of a vibrant brand and hobble its full market potential.

  • cut paper words

    by Steve Adams
    Published on May 5, 2009


    A great-looking email template is important for establishing credibility and brand recognition with readers; but, as the old saying goes, never judge a book by its cover.

  • christmas ornaments

    by Alex Williams
    Published on October 27, 2009

    The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands and increase sales during that crucial period.

  • runners

    by Laura Patterson
    Published on December 22, 2009

    There has been more discussion about cross-channel analytics as more organizations leverage both digital and traditional vehicles in their communication mix.

  • pie charts

    Depending on how traditional or emergent your product or service is, your marketing mix will need to be to the left or the right of centre.

  • lit match

    Paul Provost
    President
    6P Marketing


    Using Weather to Increase Sales and Productivity

    It's late August and absolutely smouldering as I write this article. Summer 2010 has been hot, humid, rainy and even haily (not a real word). The heat has got me thinking about how important temperature is to marketing, sales and workplace productivity here in a city with such extreme, varied weather.

    Although we often feel that weather is uncontrollable, the truth is that there are many ways we can work with the weather to maximize results. Regardless of industry or location, weather has a huge effect on both customer behaviour and employee productivity. The key is finding ways to make it work for you, not against you.

  • The Business Development Bank of Canada (BDC) and 6P Marketing facilitate marketing initiatives through long-term planning.

    The words "marketing" and "quick fix" go together like oil and water. Many business owners throw their whole budget into a magazine ad or mailer, thinking that the possibility of an immediate payoff is the way to go. Some call it ROI. This one off type of marketing is a gamble and it rarely pays off.

    Looking to really succeed in business? The key is to shift the focus from short-term.

  • bird in winter

    Frank Wehrmann
    Director
    6P Marketing

    Unless you’re exporting all of your goods and services to the equator, your brand probably needs to get ready for winter. Here are a few examples of how some of the brands we work with tackle the winter months:

  • snowman in snow

    Frank Wehrmann
    Director
    6P Marketing

    While most of you live in a business environment where you need to focus on weekly, 10-day, monthly or quarterly sales, your customers live in a world ruled by a 365 day calendar (leap years aside) where civic, religious and traditional holidays, moon phases, the zodiac and many other intellectual and emotional ‘triggers’ can be used to stage sales events: Valentine’s Day and Boxing Day are two examples.

  • Find out why good service and good value are still the staples of good businesses.

    By Paul Provost, President

    Recently, I had an interesting experience over breakfast - one that relates to most every business and how they operate and how they market themselves. Allow me to explain:

  • note book crumpled paper

    5 Steps that Turned this Auto Service Department Around

    Frank Wehrmann
    Director
    6P Marketing

    The impact that individuals can have on leadership, creativity and relationships is the focus of this month’s newsletter and my career. The title of this article is taken from a letterhead footer I designed about ten years ago for the Dealer Association that approved the service advertising for one of the world’s leading car makers. This is a great case study that shows you how a clear vision can change everything.

  • boy fishing

    Paul Provost
    President
    6P Marketing

    If your company needs to draft legal papers, you’ll hire a lawyer. At year-end, you’ll hire an accountant to ensure your financials are in order. When it’s time for a haircut, you’ll go to a barber.

    You could do any of those jobs yourself… but why would you? Why spend your time outside your range of expertise? Why take the risk?

    Marketing is truly at the heart of what makes a business succeed. For some reason though, people get caught in the DIY marketing trap.

    Here are five key points to remember when deciding whether or not you should outsource your marketing efforts:

  • helen fisher



  • i agree check box

    Have you ever gone to a website and had a difficult time finding what you're looking for, so you end up leaving?  The same thing can happen with your registration form.  The first thing people see when they land on your registration form is the top of the page.  So you’ll want to make a great first impression and provide all necessary information for them to complete their registration.

  • hand holds wordpress logo

    By Paul Provost
    Founder of 6P Marketing


    Many companies originally set up their websites as a means to advertise and promote their products or services. These Brochure Sites are static, online versions of the company’s new business presentation – an online brochure.

    More recently, websites like eBay, blogs, and social networking sites like Facebook and LinkedIn increased the demand from  organizations, who are usually not computer literate, to build dynamic websites with content that they could quickly and easily update with new information and features.

  • missing puzzle piece

    Frank Wehrmann
    Creative Director
    6P Marketing

    FACT:
    Almost all advertising campaigns benefit from greater message repetition.

    The greater the repetition, the greater the response.

    From a media point of view, the challenge for your business is determining which media combination builds customer loyalty and sales best. Finding the right media combination takes time and effort. There aren't any shortcuts to this process.

  • man on bench

    By Paul McKeon
    Published on November 10, 2009

    Rudolf Melik is a modest man, but he is also a thought leader.

  • black and white corner store

    Frank Wehrmann
    Director
    6P Marketing


    The first store I can recall going to is Mikie’s Corner Store. Mikie was my first brand ambassador and I was four years old. His place offered me everything I could imagine and a whole lot more than I could afford. When I was seven, we moved from Parkdale to High Park and I got to know Pete’s Sunny Bar. Pete’s store was right across from Annette public school and he held me and four other generations of students captive until he died a few years ago. Now his daughter does the same. In high school, there was Mr. Yonka’s Variety Store. I bought my first pack of cigarettes there. Summer jobs and University took me downtown to a whole new world called Yonge Street.

  • hand holding phone

    Paul Provost, President

    Yes, social media is all the rage.

    Yes, it can be incredibly effective for businesses of all shapes and sizes.

    No, it is not the solution to all your problems nor is it the golden goose that everyone and their mother seems to be saying it is. Did your mother ever use the phrase, "If your friends jumped off the bridge, would you?"

    In other words, before you jump in, take a moment and ask yourself the following 12 questions and then ask yourself if you really are ready to let loose on social media.

  • clock

    Follow these Six Steps to Activate Your Website

    Paul Provost
    President
    6P Marketing

    Is your website producing new leads, or just sitting around waiting to be found?

    Inactive websites are just that: inactive. If your site isn't updated regularly, search engines will slowly decrease your website's visibility to prospective clients. Even worse, if your website is inactive, it probably isn't doing your brand (or sales team) justice.

    Most business websites – small business websites in particular – haven't had a new piece of content added in months or even years. For businesses looking to present themselves as industry leaders, this simply isn't good enough.

    Many business websites even fail to communicate these basics:

    • Clear phone # and contact information with an easy to use contact form
    • Details on how you work (don't assume that your clients or prospects understand your company / industry)
    • A level of professionalism that is commensurate with the quality of your customers. If you're seeking high quality clients, you need a high quality website/brand that competes with your direct competitors.
  • target

    Frank Wehrmann
    Director
    6P Marketing

    The other day, one of my colleagues asked me to help out on an online advertising performance challenge. Here is one of the charts I was asked to review:

    Campaign Impressions Clicks CTR
    Google search: Top 11,574 242 2.09%
    Google search: Other 22,665 24 0.11%






    What this simplified chart shows is that when our client’s ads run in the Google search network, those that are positioned at the top of the page, while being served ½ as often (impressions), are clicked on 10 times as often. This yields a click through rate that is 19 times as high as the click through rate for the ads in the “other” positions.

  • horse races

    Let Passion drive you ----

    Have you ever witnessed someone passionate about a product or service they were offering?

    Perhaps it was a genuinely friendly smile and hello from the Walmart greeter or the unexpected follow up from the service/sales rep for a product you recently purchased. It doesn’t happen often, does it? It is oftentimes empowering, inspiring and motivating.

  • Newsflash

    Paul Provost
    President
    6P Marketing

    ICYA Newflash

    I get a lot of emails and correspondence and admittedly, I get to read only a fraction of them.  Some of it is spam, some poorly thought out self-promotion and others are written / provided in a sincere and meaningful manner.

    One such correspondence I received very recently was from a group that we proudly support - Inner City Youth Alive.  The cover article by Kent Dueck, Executive Director at ICYA, was particularly impacting and re-confirmed the purpose and drive that they have for their community and for helping others. It took me into a dark place that I have never experienced and I wish others didn't have to either. It made me want to reach out and help. This well written piece reminded me that ICYA is out there helping those that need help now and that ICYA also needs help to help more of those who need their help.

  • email icons

    by Kara Trivunovic
    Published on November 3, 2009


    When the weather gets warm, we Midwesterners really enjoy hanging out with our neighbors and having a cold drink.

  • lifeguards in circle

    Paul Provost
    President
    6P Marketing

    Teamwork and RelationshipsMarketing to me is all about managing relationships; primarily those with your customers and prospects, but also those with employees and suppliers. For more than ten years, I’ve had the good fortune of workingwith clientsin customer service roles,with prospectsin sales roles,with suppliersas a production manager and finallywith employeesas a business owner. I have learned that the way you manage these relationships can be the difference between success, just getting by and complete failure.

  • Responsive website design can help you increase your rank in Google Search

    Is your website suddenly showing up lower in Google search results on mobile devices? If your business counts on web traffic as part of your marketing strategy, this is not an issue to be taken lightly.

  • Esplanade Riel

    Frank Wehrmann
    Director
    6P Marketing


    Passion is one of the fundamental pillars of 6P Marketing and the focus of this month's newsletter. You can read more about all 6 Ps here, or you can find out how passion gets me hired and fired and keep reading.

  • selection of apple tablets

    Frank Wehrmann
    Director
    6P Marketing

    On May 28th the iPad arrived in Winnipeg and because I had the day off, I took some time to look at what one reviewer calls “the ultimate middle-class gadget”. For an hour I explored it and watched others do so as well. By the time I got to the store by mid-afternoon, price sensitive early adopters had snapped up all the affordable 16GB and 32GB models, leaving sales people no choice but to flog the 64GB iPad at an all in price close to $1,000.  


    Apple iPad




  • octopus

  • look up tree tops

    Frank Wehrmann
    Director
    6P Marketing Toronto

    I’m in my mid-50s now, was born in Canada at the tail end of the Post WW2 baby-boom to German parents who came to Canada after the war. Their education, social background and life experiences affected how they raised their six children. My parents were 26 when my sister Petra was born. By the time I came along, nine years later, they had themselves, the other five kids and their new life in Canada sorted out. I had it much easier than my older brothers and sisters.

  • biker and sunset

    While phone calls, conference calls, e-mails and couriers are great tools and have their place in established relationships, NOTHING can replace face to face rapport building.

  • sketch of thumbnailsPaul Provost, President

    Whether you plan on developing a new company website in-house or through a marketing agency, proper research, planning and goal-setting is imperative. Thorough website planning ensures that all parties are on the same page working towards the same goals. If you choose to contract the site to an agency, doing your own planning beforehand helps with the estimating process and will save both you and the agency time and money

    Here are six simple steps to get your website off to the right start:

  • tablet and email

    A: Yes and it can save you money in the short and long run!

    At 6P Marketing, we believe that a strong, consistent brand helps your customers and prospects believe that they are in the right place – not the wrong place. Importantly, the branding process only starts with a logo and colour scheme; great branding is comprised of everything you do and say, from your e-marketing, website and social marketing to your customer service practices.

  • guy running city

    Paul Provost
    President
    6P Marketing

    Search Engine Optimization (SEO) is the process of analyzing and tweaking a website to help it rank higher in unpaid (organic) search results. The aim of this, in layman's terms, is to rank higher when potential clients search for products or services that your business offers.

    The main variables that you have control over include your website's content, organization and coding. There are huge benefits to showing up higher in search engines like Google and Bing and, because of this, SEO has become a popular service offering for website developers and online marketers.

    In my opinion, SEO is crucial to your online success… when it's managed properly. SEO services offered by professional marketing companies involve a full analysis of your website, search rankings, target market and marketing plan as a whole. Realistic goals are set and the quality of your website and overall message will not be sacrificed by SEO changes.

  • blue lock icon

    Paul Provost
    President
    6P Marketing

    Searching OnlineWhen I think back to university, memories flood in. I remember hauling piles of textbooks home from the university bookstore on the first day of school. I recall mornings, afternoons and nights spent searching for books in Dafoe library.

    Wow how things have changed!

    Wikipedia, Google and countless websites and blogs didn't even exist then and are now only clicks away. With this shift, a whole new set of skills is essential for students and for business people's success: the ability to sift through the Internet and find accurate, trustworthy information.

  • Search engine optimization (SEO) definition

    Frank Wehrmann
    Creative Director
    6P Marketing


    Did you know your web visitors can only get to your site in one of three ways?

    It’s true! Check it out:

    1. ORGANIC TRAFFIC (50-80% of your traffic)

    • Organic traffic is directed to your website by search engines like Google or Yahoo. But to appear at the top of a search results page, your website content must match the terms fed into a search engine better than any other web location’s.

    2. DIRECT TRAFFIC (20-40% of your traffic)

    • Direct traffic sidesteps search engines completely with site bookmarks or because people remember your web address. Or maybe you gave them a business card.
      If people are coming to your site directly, odds are your site is important to them.

    3. REFERRAL TRAFFIC (5-25% of your traffic)

    • Referral traffic comes to your site from all sorts of places: your Facebook account link and your e-mail signature link are two quick examples.
  • chess pieces

    Paul Provost
    President
    6P Marketing

    Many business owners / leaders feel that their marketing efforts are OK, but they know that they could be better - they just don’t how how. If you’re in the same boat, it may be time to examine your marketing setup and look at new options. There are three routes you can take - OPTION 1: Continue to do it yourself, OPTION 2: Hire a marketing specialist or OPTION 3: Outsource some or all of the tactics to a marketing agency.

    Your budget, as well as your specific business and marketing goals, are likely the most important factors affecting your decision. Each option has pros and cons and so, to help you down this path of discovery, we’ve created quick guide to help you compare your options.

  • sale tag icon

    Frank Wehrmann
    Director
    6P Marketing


    The correct answer is: It all depends.

    Here are a few things to consider before committing to a seasonal sales event:

    1.If you sell a ‘seasonal’ product, the answer is no

    Your advertising efforts should focus on the benefits of your product or service. Remember: sustained price-point advertising trains customers to shop for the price, not the best value. Best price is not a brand loyalty anchor.

  • clocks

    Frank Wehrmann
    Director
    6P Marketing

    I was recently asked to help work through a thorny client issue that prompted me to connect Father’s Day and Branding. I’m calling it Brand-Father’s Day. The challenge before me was this: An older, (normally) very astute client who was looking at tomorrow with yesterday’s eyes, was expecting the “old” ways to work the way they used to.

    My short (imagined) answer was, “That’s not going to happen because your contacts (and those in their Rolodexes) retired long ago.”

    The long answer should interest you if, like me, you work with multi-generational clients and you’re building a multi-faceted communications plan for your brand. I also aim to show you why traditional advertising strategies still make sense even if the tactics do not.

  • social media icons

    Adam Levy
    Account Manager / Special Projects
    6P Marketing

    You see it time and time again. You or a friend becomes passionate about a company or a brand, and want to find out more about them; you immerse yourself in their culture, receive interesting news and updates from them, and maybe even a special offer every once in a while. You subscribe to their e-mail newsletters, visit their website (which is hopefully current), and want to hit them up on Facebook or Twitter. Last update: October 2009. Bummer.

  • guy stands out on ledge

    Adam Levy
    Account Manager / Special Projects
    6P Marketing

    Social Media - Nenshi for Mayor!One needs to look no further than their own computer or mobile device for a tool which is proving to be one of the most-effective tools in the campaigner’s arsenal: social media.

    Bold election statements promising hope and change, and a strong social media strategy backed by a youthful community have proven to tip the scales for the candidates that seek to utilize them.

    The first time we witnessed this was during Barack Obama’s presidential campaign and, more recently, in Naheed Nenshi’s municipal election victory in Calgary. A month prior to election, few could have predicted that Nenshi would have become such a formidable opponent. But, when all was said and done, Nenshi bested his competitors and finished with a 27,000 vote lead over the next candidate. What transformations are taking place on the political landscape that will apply to future elections? What lessons can be gleaned from this?

  • purple crocus

    Adam Levy(@adamantum)
    Account Manager / Special Projects
    6P Marketing

    Wow, that’s a lot of tweets! And I’m not talking about the sound of Spring birds returning. It’s the sound of a Twitter account that’s become largely useless due to a deluge of useless tweets from people you followed a little too hastily – maybe they’re not as relevant to your day-to-day life as you thought?

  • blue question mark hiding

    by Paul Chaney
    Published on December 1, 2009


    I want to share a 10-step game plan for social-network involvement that I think will work for you. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.

  • Business advice for success from Winnipeg’s small business marketing specialists, 6P Marketing.

    For many businesses, the main barrier to growth isn't cash flow, staffing or marketing, it's the ability of an entrepreneur to "let go" and let other people do their jobs without trying to control it all. It is a function of delegation, management and leadership skills. If business owners are unable to step back into a leadership position to help the business grow, they will suddenly become their own worst enemy.

    What keeps entrepreneurs from growing their businesses?

    The answer is simple: Themselves.

  • social media icons

    By: Sonia Simone

    Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference.

    I’m something of a fish out of water at a Glazer-Kennedy event. For example, unlike at Blogworld, I’m the only person in a room of 800 who has pink hair.

    I wasn’t sure they’d be too receptive to what I had to say, but they surprised me.

  • ketchup burger

    What? A new ketchup packet?

  • holding up phone

    Kevin Parsons
    Business Development Specialist
    6P Marketing

    The popularity of social media marketing continues to rise year after year. To grab an even greater share of online ad dollars, the main social media platforms continuously develop new and creative ways to help businesses reach a greater audience.

    While this may seem exciting – and in many ways it is – many of the business owners we speak with consider social media to be a main stress point. Here are the three most common scenarios we hear from business owners:

  • linkedin header

    by Paul Chaney
    Published on November 3, 2009

    An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a person, the stronger your overall relationship with that person.

    In constructing my social graph (i.e., my network of connections), I build relationships at three sites: LinkedIn, Facebook, and Twitter. In some cases, I have connections with people on all three networks.

  • Unsure what a marketing agency in Winnipeg can do for your business? Let 6P Marketing – the small business marketing experts near you – help find new business.

    In today's competitive marketplace, efficient and effective marketing has become a hallmark of successful businesses. Engaging potential customers and moving them to make a decision is both an art and a science, requiring a diverse set of skills that no one person can possess.

    That's where marketing agencies come in.

  • looney tunes

    Frank Wehrmann
    Director   
    6P Marketing


    So I went to the WAG last month to see the Warner Brothers exhibit. What I went for and what I left with are two very different things: it’s the kind of moment brand managers, like 


    Sylvester - Waner Brothers Exhibit

    me, really live for.

    What I went to see:
    A few of my old childhood friends: Daffy Duck, The Road Runner, Bugs Bunny, Foghorn leghorn – and more.

    What I left with: A whole new appreciation for brand management.

  • computer monitor

    Rui Santos
    Online Marketing Manager
    6P Marketing

    This article is a follow up to: Search Engine Optimization: Spam-Promoted Snake Oil or Online Marketing Necessity?

    Can the damage done to a website from improper search engine optimization (SEO) be undone? The short-term answer is no but that doesn’t mean you shouldn’t fix it. Here’s why:

  • webscript

    Following are the top 10 most useful and time-saving tools for internet marketing and SEO.

    1. Google Analytics

    A quality statistical tracking program is essential in reaching a website’s peak performance; knowing which websites and search terms bring you the most traffic can show you what to optimize for. Maybe your ‘Top 10′ lists are the most successful, if so you might choose to write more of them to maximize your traffic. Google Analytics is one of my favorite statistical tracking programs.

  • seo screen

    by Mike Volpe
    Originally published on August 19, 2008


    People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail?

  • phone with google page

    Here is a study by Forrester Research documenting interesting trends in the world of web analytics. Full document here...

  • library books shelf

    Paul Provost
    President
    6P Marketing

     

    In my opinion, great marketers are lifelong students of human behaviour. Whether communicating though advertising, face-to-face client meetings or managing team members, the field of human behaviour is critical in our industry. I have been actively learning about this subject for over 15 years and I enjoy that it makes up a large part of what I practice on a daily basis.

  • google plus logo

    Frank Wehrmann
    Director
    6P Marketing


    Facebook, Twitter and LinkedIn have stood out as social media juggernauts for quite some time now. With two distinctly different products it's hard to say whether they were truly competing. Over the past several months however the battle for social media supremacy has exploded with the addition of a brand new high-profile player: Google+.

    As marketing practitioners, we felt the need to learn as much as possible about this new product to help you determine whether Google+ should become a part of your marketing plan. Here is our report:

  • blue sky little cloud

    Frank Wehrmann
    Director
    6P Marketing


    Over the last 35 years I’ve worked  on lots of different accounts with hundreds of clients. George and Bruno were both real clients. Here’s why I miss George and not Bruno.

  • old fashion cellphone

    A marketing communications company (or marcom) will work with you to grow your business and achieve your business goals.

    Marcom's can provide you with services that cover all stages of your business marketing cycle. These services include market research, logo design and branding, development and implementation of strategic marketing plans, design and production services for creating your advertising collateral, and evaluation of all elements of your existing marketing strategies.

  •  valentine

    Frank Wehrmann
    Director
    6P Marketing


    I got my 1st valentine from Billy Buckley the class bully. Like many other kids in the class he got a book of them and passed them out to friends and foes. Looking back on those days, getting the most valentines was a whole lot like having the most friends on Facebook. Some things never change…
    Why Valentine's Day?
  • Is it time to redesign your company website? Consider a fresh website design by Winnipeg’s small business marketing specialists, 6P Marketing.

    Take a moment and think about everything that has changed for you and your business in the past four years.

    Whether it's your life, your business or the lives of your friends, four years can be an eternity. Now take a look at your website: how many updates have you made over the same time period? What percentage of the content on your site is current and up-to-date? If you've seen changes in your product/service line-up, market focus or team, does your website do those changes justice?

    As a general rule of thumb, we recommend a full website review/overhaul every four years. Here's why:

  • coffee cup ledge

    Paul Provost
    President
    6P Marketing

    When two companies sell similar items at a similar price with a similar level of quality, how does one all of a sudden seem SO much better? The difference is a winning marketing plan.

    Let’s take our dear friend coffee and run with that example. In the bargain coffee segment we have two big Winnipeg competitors: Tim Hortons and Robin’s Donuts. They both serve coffee, donuts and light meals. They’re both cheap, fast and both companies are in their 30s. Yet, due to strategic planning, they have very different reputations in the city.

  • facebook icon grid

    by Paul Chaney
    Published on November 17, 2009


    The following article is based on an excerpt from The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media (www.thedigitalhandshake.com).

    Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses.

    Accordingly, it can be highly useful as a business tool. This article addresses various ways that businesses can market using Facebook.

  • beach ocean cliff

    Frank Wehrmann
    Director
    6P Marketing

    Charlie and I took a walk on the beach today (as we do most days). Here the grass is still green and many asters, roses, dandelions and clover species are still blooming. We have fog, little frost and no snow. I’m sharing this news with you because it underscores the need to think about all six P’s of marketing before you look out your “local” window and project the problems & opportunities you see around you onto the world at large.

    Southern Ontario retailers are stocking, but won’t be selling rock salt, shovels, blowers, remote starters, batteries, snow tires and other “deep-freeze basics” any time soon. That impacts carrying costs, profit margins and other operational realities.  

  • keyboard

    by Jerry Bader
    Published on October 13, 2009


    "My mechanic told me he couldn't repair my brakes so he made my horn louder."
    —Steven Wright, comedian

    We all want our websites to be more effective, and if you're like most businesspeople you are constantly searching the Web for anything that will help.