Search Engine Optimization (SEO) is the process of analyzing and tweaking a website to help it rank higher in unpaid (organic) search results. The aim of this, in layman's terms, is to rank higher when potential clients search for products or services that your business offers.
The main variables that you have control over include your website's content, organization and coding. There are huge benefits to showing up higher in search engines like Google and Bing and, because of this, SEO has become a popular service offering for website developers and online marketers.
In my opinion, SEO is crucial to your online success… when it's managed properly. SEO services offered by professional marketing companies involve a full analysis of your website, search rankings, target market and marketing plan as a whole. Realistic goals are set and the quality of your website and overall message will not be sacrificed by SEO changes.