Path to Passion

While phone calls, conference calls, e-mails and couriers are great tools and have their place in established relationships, NOTHING can replace face to face rapport building.

So we begin there.

We prefer to start with weekly face-time to ensure we’re in step and dancing to the same music.
Agree how we will communicate and what we should focus on.
Who does what and in partnership with whom.
What is sacred and what needs to be trashed.
What the pace is for strategic and tactical projects.

If your present marketing agency does not share and honour your vision and values, the work may be good – but off strategy.

Once we’re on the same path, we will build an advertising plan with you to complement your marketing plan.

Together we’ll agree:

Which proprietary or syndicated research best represents your opportunity in industry trends.
Which data best points the way to the audiences most likely to repeatedly enjoy your services.
How Marketing will and Advertising best work together to showcase the 'best in your operations'.
To work together to design and develop media plans and creative work together because the typical "three creative \ media options" agency presentation approach does not guarantee better work - just larger invoices. We only proceed with your work once we see things the same way - and from the customers point of view.