Register now for 6P Marketing's Getting Quality Leads in the Online World seminar

This seminar has ended. Thank you to all who signed up!

Search Engines // Website Optimization // Online Advertising // Social Media

Join us on Thursday, April 9th from 8:00 to 9:30am to learn how to attract quality leads to your website (and ultimately to your door) using online marketing.

In this introductory seminar, we will walk you through the core concepts that allow your business to generate measurable results through your online activities:

  • Search Engines,
  • Online Advertising,
  • Social Media,

and how they impact your website. This seminar is intended as a beginner level introduction to online concepts for busy business leaders.

This seminar is specifically for business leaders:

  • Having a website that is 4 or more years old or that have been doing the "same thing" (step & repeat) for 4 or more years.
  • Unclear on how to get clients via the internet (website, social, search engines, online advertising).
  • Unsure what CMS, CPC, CTR, CPM, CRM are and why they matter.
  • Looking for insights on how to take their online activities to the next level.

In this hands on Munch 'n Learn session you will learn:

  • How search engines work and why this matters to you.
  • What the difference is between organic search and paid search (online advertising).
  • What online advertising is and how to get started (and how not to get started).
  • How, before you start building traffic for your website, you should optimize your website.
  • What social media really is (and isn't) and how to use it (and how not to).

Our ultimate aim is to help you:

  1. Ensure your website reflects your organization and what you do.
  2. Grow quality traffic (prospects / customers) to your website.
  3. Grow your sales / revenues.

Full details are available in the Event Details section.


Your Presenter

Paul Provost
Asper School of Business (B Comm.)

Paul Provost, President of 6P Marketing

Paul Provost is the founder of 6P Marketing and the Passion Marketing movement.

Paul began his career in business planning and operations. After 10 years of progressive marketing experience, Paul and a small team of communications specialists started a small studio in Winnipeg, Manitoba. This studio would grow and evolve into 6P Marketing, a full-service progressive marketing agency.

Since 2007, 6P has blended innovative technology with engaging creative and progressive marketing strategy, helping Winnipeg businesses find and share their passion. 6P Marketing specializes in brand development, CMS websites, email marketing, advertising and Customer Relationship Management (CRM) solutions, all tailored to the specific needs of small to medium sized businesses.

6P works in a wide range of industries, including education (Asper School of Business, Louis Riel School Division), Financial Services (Daystar Financial, Markewich Financial), Professional Services (NumberTEN Architecture, Human Resources (Legacy Bowes Group, Pivot Advisory, Staffmax, Waterhouse Executive), Technology (IBEX Payroll/Blue Canvas/Inclusion, Protegra/Protunity), not-for-profit (Inner City Youth Alive, Friends of the Canadian Museum for Human Rights, Manitoba Association of Home Economists), Retail (Garden City Shopping Centre, Organza Market, Young’s Market, Kawaii Crepe) as well as Manufacturing (Pentagon Shutters, Duxton Windows & Doors, Trikor Builders, Akman Construction, Standard Manufacturing) among others.

Paul holds a Bachelor of Commerce Honours degree from the Asper School of Business at the University of Manitoba, is bilingual in French and English, and is actively involved in the Winnipeg community. He is on the board of The Young Associates, and is a member of the Canadian Marketing Association, the Winnipeg Advertising Association and the Winnipeg Chamber of Commerce.

Register now for our Marketing Planning seminar

 

One of the first things new clients ask us is: “Can you help us increase our sales?”

  • Of course we say yes! We’re Manitoba’s Small Business Experts.

One of the first things we ask them is: “Can you take us through your marketing plan?”

  • Most clients say: “No, we don’t have (a written) one. We don’t need one do we? We’re a small business. Do you think we need one?”
  • And only a few of those organizations that have a marketing plan have allocated all of the resources needed to implement their plan for the year.

Organizations that want to grow their business by expanding into new geographic, demographic or psychographic areas use a marketing plan to achieve their goals.

  • It sounds cheesy, but “They plan the work – and work the plan.”

In this popular 90 minute seminar, Brent Smith will show you how you and your team can develop a plan that everyone can agree to and can execute against. You’ll learn how a good marketing plan benefits you. We’ll cover:

  • Clear goal setting. Establishing goals and laying out the tactics required to get there.
  • Efficient asset management. Using the plan to ensure new communication pieces complement the ones you already have.
  • Measurement and optimization enables you to maintain a commitment to your course while using frequent reality checks to seize unforeseen opportunities – or avoid unforeseen disasters.
  • How a common implementation schedule supported and shared by your management team ensures everyone is on time and on strategy.
  • Stress reduction and less turnover with staff and suppliers is another one of the benefits you enjoy with a good marketing plan because there are no more misunderstandings between your vision and your Marketing Manager’s interpretation of it.

Best of all, Brent’s marketing plans are short, potent documents designed to be used to take you to the next level.

  • They’re straight forward – each is less than 20 pages in length.
  • They’re written with the support of those you depend on for implementation.
  • Are realistic in terms of your time and resource allocation, and measurable.


BIO
 
Brent Smith
Ivey School of Business 1991 (HBA)

Brent Smith Director of Operations

Currently serving in the dual roles of Marketing Strategist and Director of Operations at 6P Marketing, Smith has developed a broad and deep set of marketing skills during 20 years of experience in the field. As one of the founders of Prairie Pulp and Paper, Smith has been an active board member for the past 14 years; recently seeing the launch of the company’s first environmental copier paper product (Step Forward Paper) roll out in Staples stores across Canada.

Since graduating from the Ivey School of Business in 1991, Smith’s roles have ranged from independent marketing consultant, marketing director of an e-commerce company, marketing director for an environmental company, account director and operations director at advertising agencies, to promotions specialist, and full-time brand strategist.

Project experience includes: market research, writing of marketing plans, working in both a creative and strategic capacity in the re-development of brands, campaign planning and implementation, social media content strategy development, place branding, and brand strategy consulting.

Sector specialties include environmental / green marketing: Plan-It Recycling, GreenKids, Step Forward Paper, Eco-Lounge, Manitoba Hydro PowerSmart, Ducks Unlimited Canada. Technology work includes: Technologies for Learning Group (TLG), GraphShow by Chartersoft, Telpay e-Payment Services, Protegra, and Protunity. Social cause and donor marketing: Friends of the Canadian Museum for Human Rights, Inner City Youth Alive, IDE Canada, Assiniboine Park Conservancy, and CancerCare Manitoba.

A few of the organizations that Smith has completed projects for include Coca-Cola Western Canada, Viterra, MTS Allstream, Shopper’s Drug Mart, Whistler Mountain, Fiat, BC Tel Mobility, Tourism British Columbia, John Deere / Nortrax, Crown Corporations Council of Manitoba, Saturn/Saab/Isuzu BC, NumberTEN Architecture, Manitoba Hydro.

International marketing insights were gained through brief internships in both Saigon and Cairo, as Smith worked in a creative capacity for global ad agencies Leo Burnett and Ogilvy & Mather.

Register now for 6P Marketing's Activate Your Website seminar

This seminar is broken down into these short modules:

1. How to improve your organic search engine ranking scores.
In this module you’ll learn how to make it easy for search engines to find your site, evaluate the contents and rank them for search related relevance. We’ll show you what search engines are looking for and how to check whether your site’s set up properly.

2. How to increase content exposure and brand demand.
In today’s time crunched world, if your visitors can’t find what they’re looking for quickly, they’ll move on to a site that provides them with a better digital experience. We’ll show you how to know what your visitors want and how to show them what they want faster.

Read more: Activate Your Website - Apr. 23, 2014

Using an Education Based Approach to Marketing and Email. Seminar 3 - September 12

$20.00 per attendee

LOCATION: IBEX Business Centre - 421 Mulvey Ave East

DATE: Thursday, September 12 at 8:00am to 9:30am

RSVP: Melissa Unrau at 204.474.1654 or melissa@6pmarketing.com

This seminar has been put on hold.
Please view our other events.

How is a company supposed to advertise its services when buyers today are inundated with messages and where media alternatives are growing by the day?  Studies quote somewhere between 1000 to 5000 different advertisements hit the average North American individual every day and the number of media outlets (tv, radio, social, print, etc) is growing accordingly.  The answer, start by understanding your customer and where they spend their time and focus on helping them to understand what you offer and why it is better.  If you have some form of differentiation, you can do this by educating them on your product and what makes it better/different.  We will round the seminar off by reviewing ways to communicate your story with particular focus on email marketing.

PART 1: Overview
- The modern day purchase process landscape
- What is education based marketing
- Engaging your audience

PART 2: Content Strategy
- Understanding your audience: Customer profiling
- Content: How do you develop it?
- Content: How do you make it interesting?
- Keys to success: Relevant, interesting, consistent

PART 3: Email Marketing
- How does it work?
- Fundamentals of effective email marketing
- List building
- Integrating email marketing with other advertising & promotion
- Optimization: metrics (web & email)

PART 4: Relationship to other key components
a. Website/blog
b. Social media
c. Advertising
d. CRM
e. Offline tactics



BIO
 
Paul Provost
Asper School of Business (B Comm.)

Paul Provost President of 6PPaul Provost is the founder of 6P Marketing and the Passion Marketing movement.

Paul began his career in business planning and operations. After 10 years of progressive marketing experience, Paul and a small team of communications specialists started a small studio in Winnipeg, Manitoba. This studio would grow and evolve into 6P Marketing, a full-service progressive marketing agency.

Since 2007, 6P has blended innovative technology with engaging creative and progressive marketing strategy, helping Winnipeg businesses find and share their passion. 6P Marketing specializes in brand development, CMS websites, email marketing, advertising and Customer Relationship Management (CRM) solutions, all tailored to the specific needs of small to medium sized businesses.

6P works in a wide range of industries, including education (Asper School of Business, Louis Riel School Division), Financial Services (Daystar Financial, Sincerus Capital), Professional Services (NumberTEN Architecture, Human Resources (Legacy Bowes Group, Pivot Advisory, Staffmax, Waterhouse Executive), Technology (IBEX Payroll/Blue Canvas/Inclusion, Protegra/Protunity), not-for-profit (Inner City Youth Alive, Friends of the Canadian Museum for Human Rights, Manitoba Association of Home Economists), Retail (Garden City Shopping Centre, Organza Market, Young’s Market, Kawaii Crepe) as well as Manufacturing (Duxton Windows & Doors, Trikor Builders, Akman Construction, Standard Manufacturing, Hammerdown Construction) among others.

Paul holds a Bachelor of Commerce Honours degree from the Asper School of Business at the University of Manitoba, is bilingual in French and English, and is actively involved in the Winnipeg community. He is on the board of The Young Associates, and is a member of the Canadian Marketing Association, the Winnipeg Advertising Association and the Winnipeg Chamber of Commerce.

What's your brand strategy? Developing a brand strategy and translating it into a elevator script. Seminar 2 - August 15

LOCATION: IBEX Business Centre - 421 Mulvey Ave East

DATE: Thursday, August 15 at 8:00am to 9:30am

COST: $20.00 per attendee

RSVP: Melissa Unrau at 204.474.1654 or melissa@6pmarketing.com

This seminar has ended. Thank you to all who signed up!

Nike has invested hundreds of millions of dollars over the years so that you will associate the Nike brand with: authentic, athletic, performance. Rolex is the primary sponsor of Wimbledon because they want you to associate their brand with being the best in the world. WestJet advertises that their "employee owned" company structure and friendly, light-hearted attitude will result in you having a better flying experience.

The key words and ideas mentioned above are the associations that these leading companies want you to make in your mind and heart when you hear their name mentioned. These companies have invested extraordinary resources to determine what these key words and associations should be. These key words and ideas are the central aspect of a company's brand strategy.

So the big question is, "what is the brand strategy for YOUR company and/or products?". What are the key words, ideas and associations that you want to come into your customers' minds and hearts when they hear your name or see your logo? And how do you translate this into every aspect of your communications, including your elevator pitch?

In our upcoming 6P Marketing seminar, we will talk about the steps you need to take in order to determine a brand strategy for your company and / or products.

STEP ONE: Customer Profiling
The first step is to have a clear customer profile in place. Specifically describe the customer that a.) your company's success has been built on b.) your largest cluster of profitable customers and c.) who you believe will be your most important customer group in the years ahead.

STEP TWO: Defining Your Brand Attributes
Through consultation with your employees, customers and potential customers determine what makes your offering unique. Determine why customers choose to buy your product instead of the competition's product. Understand what your competitors are promoting as their USP (Unique Selling Proposition). Use these components to develop the positioning for your product - convert this positioning into brand attributes (the key words you want people to associate with your brand).

STEP THREE: Describing Your Brand's Personality
Like human beings, brands, products and companies have particular personalities. Determine what kind of personality you want your brand to project to customers. When you have a defined personality for your brand, it will guide the work of everyone that creates communications related to your brand.

STEP FOUR: Translating brand strategy into an elevator script
An elevator script is so named because the idea is to be able to describe your product or company to someone in a 30 second elevator ride. This is important for two reasons:
1.) Your employees are constantly talking to people about your company, so you want the story to be consistent and
2.) An elevator script is your brand strategy in its most succinct form - if you can nail it in an elevator script, you can use this as a litmus test to increase brand consistency, brand relevance, and ensure that all of your communication materials are singing the same song.

We will take you through all of these steps so that you know how to create a brand strategy, and thereby increase the effectiveness and efficiency of all your marketing and communications efforts.



BIO
 
Brent Smith
Ivey School of Business 1991 (HBA)

Brent Smith Director of OperationsServing in the dual roles of Marketing Strategist and Director of Operations at 6P Marketing, Smith has developed a broad and deep set of marketing skills during 20 years of experience in the field. As one of the founders of Prairie Pulp and Paper, Smith has been an active board member for the past 14 years; recently seeing the launch of the company’s first environmental copier paper product (Step Forward Paper) roll out in Staples stores across Canada.

Since graduating from the Ivey School of Business in 1991, Smith’s roles have ranged from independent marketing consultant, marketing director of an e-commerce company, marketing director for an environmental company, account director and operations director at advertising agencies, to promotions specialist, and full-time brand strategist.

Project experience includes: market research, writing of marketing plans, working in both a creative and strategic capacity in the re-development of brands, campaign planning and implementation, social media content strategy development, place branding, and brand strategy consulting.

Sector specialties include environmental / green marketing: Plan-It Recycling, GreenKids, Step Forward Paper, Eco-Lounge, Manitoba Hydro PowerSmart, Ducks Unlimited Canada. Technology work includes: Technologies for Learning Group (TLG), GraphShow by Chartersoft, Telpay e-Payment Services, Protegra, and Protunity. Social cause and donor marketing: Friends of the Canadian Museum for Human Rights, Inner City Youth Alive, IDE Canada, Assiniboine Park Conservancy, and CancerCare Manitoba.

A few of the organizations that Smith has completed projects for include Coca-Cola Western Canada, Viterra, MTS Allstream, Shopper’s Drug Mart, Whistler Mountain, Fiat, BC Tel Mobility, Tourism British Columbia, John Deere / Nortrax, Crown Corporations Council of Manitoba, Saturn/Saab/Isuzu BC, NumberTEN Architecture, Manitoba Hydro.

International marketing insights were gained through brief internships in both Saigon and Cairo, as Smith worked in a creative capacity for global ad agencies Leo Burnett and Ogilvy & Mather.

Marketing Planning
The key to increasing your marketing ROI
 
When a new client comes to us, wondering if we can help them increase their sales, one of the first things we review is their marketing plan. Whether you’re frustrated with your marketing efforts or super-optimistic about the potential for your new product, a succinct marketing plan is something every business should have. Brent Smith, Marketing Strategist at 6P Marketing, has been writing marketing plans for the past 20 years and will share a step by step process on how your team can develop a plan that everyone agrees to and executes against.

$20.00 per attendee

LOCATION: IBEX Business Centre - 421 Mulvey Ave East

DATE: Friday, June 28 at 8:00am to 9:30am

RSVP: Melissa Unrau at 204.474.1654 or melissa@6pmarketing.com

This seminar has ended. Thank you to all who signed up!



BIO
 
Brent Smith
Ivey School of Business 1991 (HBA)

Brent Smith Director of Operations Currently serving in the dual roles of Marketing Strategist and Director of Operations at 6P Marketing, Smith has developed a broad and deep set of marketing skills during 20 years of experience in the field. As one of the founders of Prairie Pulp and Paper, Smith has been an active board member for the past 14 years; recently seeing the launch of the company’s first environmental copier paper product (Step Forward Paper) roll out in Staples stores across Canada.

Since graduating from the Ivey School of Business in 1991, Smith’s roles have ranged from independent marketing consultant, marketing director of an e-commerce company, marketing director for an environmental company, account director and operations director at advertising agencies, to promotions specialist, and full-time brand strategist.

Project experience includes: market research, writing of marketing plans, working in both a creative and strategic capacity in the re-development of brands, campaign planning and implementation, social media content strategy development, place branding, and brand strategy consulting.

Sector specialties include environmental / green marketing: Plan-It Recycling, GreenKids, Step Forward Paper, Eco-Lounge, Manitoba Hydro PowerSmart, Ducks Unlimited Canada. Technology work includes: Technologies for Learning Group (TLG), GraphShow by Chartersoft, Telpay e-Payment Services, Protegra, and Protunity. Social cause and donor marketing: Friends of the Canadian Museum for Human Rights, Inner City Youth Alive, IDE Canada, Assiniboine Park Conservancy, and CancerCare Manitoba.

A few of the organizations that Smith has completed projects for include Coca-Cola Western Canada, Viterra, MTS Allstream, Shopper’s Drug Mart, Whistler Mountain, Fiat, BC Tel Mobility, Tourism British Columbia, John Deere / Nortrax, Crown Corporations Council of Manitoba, Saturn/Saab/Isuzu BC, NumberTEN Architecture, Manitoba Hydro.

International marketing insights were gained through brief internships in both Saigon and Cairo, as Smith worked in a creative capacity for global ad agencies Leo Burnett and Ogilvy & Mather.