One of the first things new clients ask us is: “Can you help us increase our sales?”
- Of course we say yes! We’re Manitoba’s Small Business Experts.
One of the first things we ask them is: “Can you take us through your marketing plan?”
- Most clients say: “No, we don’t have (a written) one. We don’t need one do we? We’re a small business. Do you think we need one?”
- And only a few of those organizations that have a marketing plan have allocated all of the resources needed to implement their plan for the year.
Organizations that want to grow their business by expanding into new geographic, demographic or psychographic areas use a marketing plan to achieve their goals.
- It sounds cheesy, but “They plan the work – and work the plan.”
In this popular 90 minute seminar, Brent Smith will show you how you and your team can develop a plan that everyone can agree to and can execute against. You’ll learn how a good marketing plan benefits you. We’ll cover:
- Clear goal setting. Establishing goals and laying out the tactics required to get there.
- Efficient asset management. Using the plan to ensure new communication pieces complement the ones you already have.
- Measurement and optimization enables you to maintain a commitment to your course while using frequent reality checks to seize unforeseen opportunities – or avoid unforeseen disasters.
- How a common implementation schedule supported and shared by your management team ensures everyone is on time and on strategy.
- Stress reduction and less turnover with staff and suppliers is another one of the benefits you enjoy with a good marketing plan because there are no more misunderstandings between your vision and your Marketing Manager’s interpretation of it.
Best of all, Brent’s marketing plans are short, potent documents designed to be used to take you to the next level.
- They’re straight forward – each is less than 20 pages in length.
- They’re written with the support of those you depend on for implementation.
- Are realistic in terms of your time and resource allocation, and measurable.
Ivey School of Business 1991 (HBA)
Currently serving in the dual roles of Marketing Strategist and Director of Operations at 6P Marketing, Smith has developed a broad and deep set of marketing skills during 20 years of experience in the field. As one of the founders of Prairie Pulp and Paper, Smith has been an active board member for the past 14 years; recently seeing the launch of the company’s first environmental copier paper product (Step Forward Paper) roll out in Staples stores across Canada.
Since graduating from the Ivey School of Business in 1991, Smith’s roles have ranged from independent marketing consultant, marketing director of an e-commerce company, marketing director for an environmental company, account director and operations director at advertising agencies, to promotions specialist, and full-time brand strategist.
Project experience includes: market research, writing of marketing plans, working in both a creative and strategic capacity in the re-development of brands, campaign planning and implementation, social media content strategy development, place branding, and brand strategy consulting.
Sector specialties include environmental / green marketing: Plan-It Recycling, GreenKids, Step Forward Paper, Eco-Lounge, Manitoba Hydro PowerSmart, Ducks Unlimited Canada. Technology work includes: Technologies for Learning Group (TLG), GraphShow by Chartersoft, Telpay e-Payment Services, Protegra, and Protunity. Social cause and donor marketing: Friends of the Canadian Museum for Human Rights, Inner City Youth Alive, IDE Canada, Assiniboine Park Conservancy, and CancerCare Manitoba.
A few of the organizations that Smith has completed projects for include Coca-Cola Western Canada, Viterra, MTS Allstream, Shopper’s Drug Mart, Whistler Mountain, Fiat, BC Tel Mobility, Tourism British Columbia, John Deere / Nortrax, Crown Corporations Council of Manitoba, Saturn/Saab/Isuzu BC, NumberTEN Architecture, Manitoba Hydro.
International marketing insights were gained through brief internships in both Saigon and Cairo, as Smith worked in a creative capacity for global ad agencies Leo Burnett and Ogilvy & Mather.