Paul Provost
President
6P Marketing

Using Weather to Increase Sales and Productivity

It's late August and absolutely smouldering as I write this article. Summer 2010 has been hot, humid, rainy and even haily (not a real word). The heat has got me thinking about how important temperature is to marketing, sales and workplace productivity here in a city with such extreme, varied weather.

Although we often feel that weather is uncontrollable, the truth is that there are many ways we can work with the weather to maximize results. Regardless of industry or location, weather has a huge effect on both customer behaviour and employee productivity. The key is finding ways to make it work for you, not against you.

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Frank Wehrmann
Brand Strategist
6P Marketing

The correct answer is: It all depends.

Here are a few things to consider before committing to a seasonal sales event:

1. If you sell a ‘seasonal’ product, the answer is no

Your advertising efforts should focus on the benefits of your product or service. Remember: sustained price-point advertising trains customers to shop for the price, not the best value. Best price is not a brand loyalty anchor.

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Paul Provost
Principal      
6P Marketing

Developing professional, effective marketing strategies starts with improving team organization. Whether you employ an internal marketing team, outsource to one or more agencies or utilize a combination of both, great marketing starts with a well-organized team.

Great people lead to great marketing.

The start of the process is reviewing your company’s past marketing performance to determine where your company succeeded and where you failed. Did you meet past goals and targets? Are you proud of the marketing communications you presented? Next, it’s time to complete an in-depth analysis of your marketing team and organizational structure, as well as future goals. You can then assess the options available to your organization, and begin to choose the structure that works best for you.

Here is a short step-by-step guide designed to help you build your great marketing team:

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Frank Wehrmann
Brand Strategist      
6P Marketing

So I went to the WAG last month to see the Warner Brothers exhibit. What I went for and what I left with are two very different things: it’s the kind of moment brand managers, like me, really live for.

What I went to see: A few of my old childhood friends: Daffy Duck, The Road Runner, Bugs Bunny, Foghorn leghorn – and more.

What I left with: A whole new appreciation for brand management.

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Frank Wehrmann Brand Strategist       6P Marketing I got my 1st valentine from Billy Buckley the class bully. Like many other kids in the class he got a book of them and passed them out to friends and foes. Looking back on those days, getting the most valentines was a whole lot like having the most friends on Facebook. Some things never change…

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What? A new ketchup packet?

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Let Passion drive you ----

Have you ever witnessed someone passionate about a product or service they were offering?

Perhaps it was a genuinely friendly smile and hello from the Walmart greeter or the unexpected follow up from the service/sales rep for a product you recently purchased. It doesn’t happen often, does it? It is oftentimes empowering, inspiring and motivating.

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By Paul McKeon
Published on November 10, 2009

Rudolf Melik is a modest man, but he is also a thought leader.

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A marketing communications company (or marcom) will work with you to grow your business and achieve your business goals.

Marcom's can provide you with services that cover all stages of your business marketing cycle. These services include market research, logo design and branding, development and implementation of strategic marketing plans, design and production services for creating your advertising collateral, and evaluation of all elements of your existing marketing strategies.

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